Be Different or be dead

August 9, 2021

Why the most important reason for success is staying relevant

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Why the most important reason for success is staying relevant.

Why is relevance a key strategic concept; why does it matter?

Relevance drives the motivation of people and organizations; to be relevant is to be successful.

Irrelevance, on the other hand, is the state to be avoided because to be irrelevant is to be ignored by those you wish to be visible to and admired by. And being ignored is to not have a voice listened to or a place admired in the world.

Relevance in business

Successful businesses remain relevant to their customers and we can see vividly what happens when they’re not. They go out of business; they die.

Relevance is a dynamic state; it is a function of what’s going on in the the environment around you.

Irrelevance is not keeping pace with the changes impacting you; relevance is embracing them.

To maintain relevance in your business you need to skillfully manoeuvre your organization through the following set of dynamics:

— Customers’ needs change.
— New competition emerges.
— New technologies appear.
— Unexpected cataclysmic events happen.
— Regulations restrictions are imposed.

In the face of this variability, organizations must find their way if they are to remain relevant and survive.

I can’t offer any organization a prescription for survival under such circumstances; but what I can tell you for certain is that what worked for you yesterday is unlikely to work for you tomorrow.

But I can offer you my process that has been stress tested in the real world and will help you arrive at your own solution if you put in the work.

The process is pretty simple but if you do the work and trust it, you will figure out what you need to do.

The relevance question

Ask yourself ‘The Relevance Question’:

”Now that I find myself in this new reality, what do I have to do differently to stay relevant?”

Possible outcomes from asking the question:

1. Failure to ask the question and assume you can carry on in a business as usual way will most certainly doom you to failure; your organization will die.

2. Asking the question but choosing a solution that doesn’t work - maintaining an irrelevant condition - means it will take longer to recover and survive, but only if you keep asking the question and seeking more workable solutions.

3. Asking the question and landing on a workable solution right away is nirvana; relevance is immediately maintained and death avoided (until the next unexpected discontinuity hits you at which time you have to ask the question again).

The critical thing here is the mindset of understanding an organization must constantly test their relevance in the markets they serve and to have a process to do it.

Look at the business failures that have occurred and you will see irrelevance in action. Leaders either assumed what made them successful prior to their difficulty would continue to serve them well in new environments and didn’t ask the relevance question, or they asked the question and didn’t come up with a workable answer.

Regardless of the reason they failed.

Role of leadership

Leaders must take a more proactive role in assessing relevance without having to wait for a crisis to do it.

▪️ In formal business planning sessions, rather than just ask about product life cycles and where products fit, ask about where the organization is on the relevance cycle and discuss the strategy options they should adopt to maintain or increase their relevance;

▪️ Ensure the appropriate data gathering tools are in place to feed the discussion around this question. If you’re not continually probing where your organization is on the relevance scale — 10 = highly relevant; 0 = totally irrelevant — you can’t answer the question and hence won’t be able to take any meaningful action;

▪️ Ask the frontline about their opinion. They will be able to tell leaders where the major customer ‘pinch points’ that signal relevance issues are and how severe they are.
Leaders need signals that foreshadow irrelevance and the frontline are excellent sources for them. And they won’t sugar coat the truth like some managers might;

▪️ Conduct a relevance appraisal on each of your top competitors to see where they might be vulnerable. Integrate the results into your business planning process; take action to exploit any opportunities exposed by the analysis.

Maintaining relevance should be a success and survival competency of every organization and it should be an essential element of culture.

If you’re not relevant, you’re dead (or soon will be).

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

‘Audacious’ is my latest…

• Posted 8.9.21 at 02:35 am by Roy Osing
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August 7, 2021

Why forecasting is for businesses that really can’t live in the moment

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Why forecasting is for businesses that really can’t live in the moment.

Forecasting has long been standard practice for businesses across all industries and sectors.
Every business-related publication, including the likes of well-respected blogs like Harvard Business Review, has dedicated thousands of words to explaining exactly why proper forecasting is necessary—and indeed crucial—to the financial and operational success of your company.

Traditional business strategies claim to provide us with the ideal tools and methodologies to build the perfect, airtight plan. They offer us analysis in demand and forecasting models, structured SWOT analysis, decision-making frameworks, and a host of other seemingly essential approaches.

I agree that these are mature and logical strategies that can assist businesses to chart their future paths. But unfortunately, that’s as far as my support for forecasting reaches.
Even Harvard Business Review has admitted in one of its effective forecasting guides that prediction is only possible in a world in which actions have been preordained.

This world-leading business publication states outright that no amount of present action can influence future outcomes, as the future unfolds in significant and usually quite unexpected ways. The occurrence of the Covid-19 pandemic is a perfect example.

Considering this, I believe that while forecasting can be a mildly helpful tool in charting future courses for growing businesses, it’s definitely not a useful approach for predicting or adapting to the future.

In short, forecasting is for businesses that can’t live in the moment, and instead spend their team fruitlessly attempting to predict the future. All while forsaking current opportunities and advantages in their paths.

Here’s why.

Reaction to the unexpected is an ideal business plan

According to Roy Osing, the traditional approach to forecasting doesn’t touch on the principle of responding to the unexpected —and that doesn’t work to your advantage.
Successful companies are those who can adapt rapidly to surprise events they weren’t anticipating at all. Companies that die are the ones that fail to adapt, regardless of how proficient they were at drafting forecasts.
Chances are you’ve never seen a plan unfold in exactly the way you expected it to. This simply isn’t possible, nor is it realistic. Instead of forecasting, try Osing’s planning on the run model — Plan, Execute, Learn, Respond, Execute — with the present instead of banking on an uncertain future.

Quick reactions trump planned reactions

The world of business is fluid, imperfect, and ever-changing. It can’t be predicted or even explained by trend analyzes, which is why even your best-made plans will hardly ever work.

Businesses that are always trying to live in the future instead of in the moment will simply never be able to keep up.

The ability to react quickly and proactively to change will fare better for your business than trying to make the ‘perfect’ moves based on shaky forecasts. As long as you’re making many imperfect moves at a rapid pace, you’re setting yourself up for growth. Or at least progress in a positive direction.

Failure is a valuable teacher — and forecasting can’t prevent it anyway

Let’s face it. Businesses research the future and constantly create forecasts in a desperate bid to evade the risk of failure. It’s completely understandable that every entrepreneur wants to achieve success. But at the same time, success only encourages you to stay within your current boundaries and parameters.

If you’re achieving success in the present, you may feel the temptation to rest on your laurels. You may assume that you can achieve the same level of success in the future by doing exactly the same thing.

In most cases, nothing could be further from the truth. The truth is that no amount of forecasting can prevent failure, so it seems fruitless to avoid it.

Forecasting is prone to all sorts of corrupting influences anyway, including bad data, excessive optimism, and a general lack of transparency.
Failure forces you out of your comfort zone and prompts you to devise innovative and often unexpected solutions to challenges and crises.

I’m sure you can imagine which scenario promotes faster, more sustainable growth in the long run. Live in the moment, try your best to adapt to current challenges, and remain willing to learn from your failures at all times.

Accept uncertainty and live in the present

So, what’s a business to do in the face of uncertainty if they have no control over predicting the future?

According to Forbes the only way forward is to be better prepared for disasters and unexpected developments. Statistical modeling can give you a general idea of what to expect in the coming weeks and months. But don’t get carried away. It really is just a general idea and nothing more.

Businesses are better off accepting that the world is uncertain, learning how to use data to assess the current levels of uncertainty they face, and augmenting this uncertainty range. This can be done using innovative and time-appropriate solutions.

The rest, as they say, is up to fate.

— Addisson Shaw is a passionate writer with a background in data science. Her writing focuses on the wonders of technology in marketing and business management. During her free time, Addisson loves exploring the outdoors and enjoys going on hikes with her friends.

• Posted 8.7.21 at 06:51 am by Roy Osing
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August 2, 2021

5 simple ways to ‘bond’ with a person and why it’s better than employee engagement

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5 simple ways to ‘bond’ with a person and why it’s better than employee engagement.

First of all a leader can’t bond with a crowd. You can influence the crowd and you can get them collecting leaning your way as supporters.

But it’s virtually impossible to bond with individuals who are in a crowd; they share a common denominator which is exercised along with everyone around them.

This is why I have difficulty with company employee engagement programs created by human resource professionals.

These programs generally are designed to address the employee population at large with little regard for the unique engagement needs of specific individuals.

Analysts conclude what the ‘average employee’ (no such thing though) needs to be thoroughly engaged around the organization’s goals and strategies; they build a program around their conclusions and lay it on the masses.

These general programs do positively impact some people, but miss the mark with others.

Employee engagement nirvana is much more than simply engaging people; it’s more about bonding with them in a way that not only gets their support for corporate goals, it does so by arousing their passion.

Rather than more passive support, the bonded employee looks for ways to implement the organization’s strategy and, with “fire in their belly”, advocates the same level of commitment to other employees.

Personal bonding is employee engagement on steroids.

My experience shows that bonding is a personal act that takes place between two people one-on-one. It’s the only way to unleash the passion and emotional energy in people.

I learned these 5 ways to do it.

1. Find influencers in the workplace

You need to be strategic in how you launch your bonding effort. Wandering into the workplace and randomly starting the process with anyone you bump in to has its limitations in terms of the final result; it means you will most likely have to touch each person in order to make a difference.

The process that worked for me was to begin by targeting the influencers in specific teams; people who were listened to and viewed as thought leaders by their peers.

Influencers are respected and followed by others when they support a new cause, and if you can bond with them, they will likely be able to convince their colleagues to join them in your journey.

2. Be with them where they work

Bonding doesn’t happen when you beckon people to come to you for a conversation; you must show up where they do their thing everyday.
The leader’s presence has a number of benefits: it shows they care enough to learn what is going on throughout the organization, it provides the opportunity for them to listen to what needs to be improved, and it empowers employees to voice their views.

The old mantra was ‘managing by wandering around’; the new school is leading by ’serving around’ where the key question leaders ask is “How can I help?”. A one-on-one conversation on what can be done to make someone’s job easier and more rewarding is the magic bonding agent.

3. Explain in detail their role in implementing the organization’s strategy

Bonding isn’t about making a BFF. The leader’s job is to engage employees to fulfill their organization’s destiny.
And the only way it can happen is if each person clearly understands what they need to do to deliver the declared strategic goals — the things they need to continue to do and the things they need to do differently.

If they don’t have a clear line of sight to the objectives the organization is trying to achieve, typically inconsistency and dysfunction set in (as individuals decide themselves the action that needs to be taken), and little progress is made.

4. Treat them as individuals

It’s a trite expression: no two individuals are the same, but it’s amazing how often company programs are developed with the ‘average’ employee in mind. The most common employee need is used to create a program rather than customizing it to reflect the special wants of the individual.

A good example is employee recognition programs where recognition events and rewards are standardized for everyone. Everyone attends a common event where their efforts are applauded and they are all provided with the standard token of appreciation.

Bonding with a person means that first you have to accept them as unique and special in some way and THEN discover what specific motivation and incentive will influence them to support company goals.

It’s much more difficult to personalize your bonding pitch for each person, but the success rate, compared to a one-size-fits-all approach, is far higher.

5. Provide the tools they need

This is the most basic need of every employee; if they don’t have the tools to do their job, they are constantly fighting an uphill battle to deliver the results expected of them. And yet, many organizations are unwilling to make the investment required to make it easier for people to do their jobs.

“They don’t need a tablet”, “We can’t afford to give everyone that high end calibration tool” are the kind of statements that extract bonding value in an organization.
People see leadership’s desire to increase employee engagement and the unwillingness to help them do their job as conflicting and disingenuous. Don’t micro analyze the payback on investing in your employees basic job needs; provide what they say they need and watch the bonding magic.

Bonding is an emotional connection that produces a incredibly powerful motivation to serve the organization.

Expunge the term ‘employee engagement’ from your lexicon and replace it with ‘personal bonding’ (only if you want folks to follow you to the ends of the earth).

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

‘Audacious’ is my latest…

• Posted 8.2.21 at 01:49 am by Roy Osing
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July 26, 2021

10 simple ways to find out if you’re an amazing standout leader

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10 simple ways to find out if you’re an amazing standout leader

How do you see yourself as a leader?

Do you think that you’re well on your way to becoming one who stands apart from the rest?

Here are 10 roles which, based on my 4+ decades of leadership experience, point to the ones who are actually serious about becoming a standout leader.

If you ‘AGREE’ that you regularly perform 6 or more of the Standout leader roles described, then you are a serious Standout contender; anything less and you still have a way to go to reach your goal, so focus your efforts and build an action plan to change your ways.

Let’s begin.

1. The customer moment

The Standout leader takes personal ownership of architecting the customer moment; the ‘picture’ of what it looks like to serve customers in a way that takes their breath away.
This work is done by the Standout leader alone and is never delegated to anyone else in the organization.

The detailed strokes of service — the behaviours expected of every employee when they are engaging with a customer — can only be described by the one who owns the vision for service. And this extends to the look, feel and functionality of the online experience as well and personal contact moments.

The Standout leader is the artist who paints a vivid picture of what a ‘dazzling’ customer moment looks like for all to see.
As a leader, are you actively engaged with designing the customer moment in your organization? If your role doesn’t include direct customer contact, you can still be involved by looking at how your staff treats your internal customers.

2. Serving around

The Standout leader is a master at Leadership by Serving Around— LBSA—the next generation of leadership. LBSA is a leadership imperative to help people have meaningful and rewarding careers and to build an organization to stand apart from their competitors and achieve remarkable levels of performance.

The Standout leader purposefully goes through the workplace with a strategic purpose, looking for serving moments or opportunities to help someone perform their job more effectively.

Managers ask: “What’s going on?”; Serving Leaders ask: “What can I do to help you?”

The Serving leader’s agenda is to offer personal help to employees, recognizing that if someone’s individual problems are solved, performance enhancement follows. If you take care of the person, performance takes care of itself.
How much time do you spend out of your office among your teams? Do you have regular LBSA time on your calendar?

3. The one and ONLY

The Standout leader is possessed to answer the question posed by discerning customers: “Why should I do business with your organization and not your competition?” It is the killer question that decides whether or not you have a ‘special sauce’ that makes you different and a winner.

Most competitive claims rely on overused clap-trap to position themselves against their competitors. They use words like ‘better’, ‘best’, ‘number one’ and ‘market leader’ which have little value in declaring their competitive advantage. Claims that employ these types of words are merely vague aspirations that most don’t believe.
The Standout leader, on the other hand, uses ’The ONLY statement’ to define their organization’s uniqueness and shout out their competitive advantage.

‘We are the only ones that….’

This is the claim they use to cut through the usual claptrap and make it clear why they should be chosen among their competitors.
How does your organization state its competitive advantage? Is it clap-trap, or does it harbour the ONLY notion? How can you help add ONLY-thinking in your business planning process?
Are you a binary thinker when it comes to expressing how you or your business is different from others?

4. 360 feedback

The Standout leader is always looking for feedback on their performance and on ways to improve it.
360 feedback is not new, but it is one of the most effective methods of assessing how someone performs their current responsibilities and what they need to do to improve for future opportunities.

360 feedback provides performance assessment from not only someone’s boss, but also from their peers and others in the organization they interact with on a regular basis (including frontline managers who rely on support to serve customers.)
The Standout leader uses 360 feedback to ensure they are actively practising their serving leadership role.
Do you use 360 feedback as a way to hone your skills or do you just care about what your boss says?

5. Line of sight

One of the biggest issues in any organization is the lack of congruence between what its strategy says and what people do on a day-to-day basis. The strategy says one thing and not only do people do another, they all do different things out of sync with the strategy, with inconsistency and dysfunction resulting.
This is a failure of leadership who place more focus on perfecting the business plan rather than on how it will be executed.

The Standout leader knows that superlative performance depends on strategy execution, and their priority is to translate the strategy into what it means to each function and person involved in delivering it.
They focus on ensuring that each employee has a direct line of sight to the strategy from their position, and that they understand what they specifically need to do to contribute to its implementation.

Do you translate the organization’s priorities to each one of your team members in specific terms so they clearly understand what actions they need to take to execute its business plan?

6. The Strategy Hawk

The Standout leader personally owns the execution of the strategic game plan of the organization. Generally, since many functions share in the responsibility to execute the plan, it rests with the collective executive team.

But that’s not good enough; it needs a specific owner. It needs single finger accountability to ensure that the job gets done.
Shared responsibility, however noble, is simply not up to the task.

The Standout leader puts their hand up and wants to be the voice for execution—the Strategy Hawk—in the organization to ride herd on execution. To monitor progress. To kick ass when things are not proceeding as planned.
The Strategy Hawk has an abundance of currency in the organization, who is tenacious and has a high tolerance for ‘pain’.
The Standout leader is the voice of execution.
Do you jump into the implementation process or are you content to stay at the intellectual planning stage?

7. Frontline management

The Standout leader makes room in their busy schedule to interview potential frontline managers because effective strategy execution depends on the performance of the frontline and their managers are key to making it happen.

How else can the leader be sure that customer moments in particular are being handled the right way by frontline staff? If frontline managers don’t get it, their frontline employees won’t get it either.

My personal approach was to have heavy involvement in interviewing when I started the process and gradually reduce the amount of time I dedicated to this work over time after I was satisfied that my managers learned
how I wanted the interviews handled.

The Standout leader takes personal ownership in ensuring the right people are put into frontline positions.
Do you get involved in ‘skip level’ interviews for junior level positions in your organization?

8. Goosebumps

The Standout leader is on a mission to recruit people who are born to serve others and one way to tell if a prospect candidate fulfils this criteria is to find out if they leave you with goosebumps when they tell their story in answer to the challenge:

“Tell me a story that will prove to me that you ‘love’ other people.”

If they are the real deal, their story is rich with detail and the threads that bind the story together emphasize the importance of connecting with people on an emotional level; their authenticity pours out with every word. The unauthentic ones’ stories lack any passionate element; they were ushered out the door.

The amazing storytellers found their way into higher level positions in the customer service organization to provide the leadership necessary to sustain this strategy that was extremely effective in gaining and maintaining a competitive advantage for our organization.

The Standout leader, driven to achieve a service strategy based on remarkable and memorable customer experiences, hires the ‘People Lover’ who leaves them with goosebumps.
Do you probe the emotional side of people when you interview them, or do you just focus on their academic pedigree and the projects they’ve completed?

9. Planning

A standout leader believes that ‘heading slightly west’ is a valid strategy despite the fact that the experts try to get them to believe that if they follow the precise process ascribed by the planning pundits they will create the “perfect” plan.
They determine an imprecise view of the direction that should be taken, and make modifications ’on the run’ based on what is learned through execution.

In addition, they believe that the more tries made, the greater the likelihood of success. Their mindset is that if they get lucky and hit a home run on the first try, GREAT! but never count on it.
The odds of getting it right the first time are too low given the uncertainty and unpredictability of the markets we serve.

The Standout leader believes that iterating oneself to a successful end state by making more tries than the rest of the crowd is the only viable planning model in a turbulent world.
Do you push for the perfect solution when you are given a challenge?

10. Benchmarking

The Standout leader knows that benchmarking best in class won’t make an organization special and differentiate it from its competition.
They understand that copying has no strategic value in moving an organization to a position in the marketplace that ONLY they occupy.

“What are our competitors doing?” is often asked when organizations are thinking about reinventing their business plan but this benchmarking process adds zero space between them and their competitors.

Furthermore the Standout leader knows that benchmarking is the enemy of innovation; you’re a copycat, you’re not an innovator.
Benchmarking does little or nothing to stimulate innovation and creativity which are critical values that organizations want in today’s world of uncertainty and constant change.

The Standout leader’s end game is for their organization to be remarkable, an objective which isn’t a strategy on the radar of most, and that this is achieved by being different than everyone else not by copying them.
When given a project to do, is your first instinct to research how others have done it and to follow their lead?

There you have it.

How well did you do? Whatever your result, the good news is you’re focused on the right attributes that will make you a great leader who stands apart from everyone else.

Congratulations!

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 7.26.21 at 01:16 am by Roy Osing
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