Roy's Blog: February 2013

February 28, 2013

BE DiFFERENT or be dead: Six Acts of Leadership


The challenge facing a leader in today’s highly volatile economy is formidable. It is to create an organization to Stand-Out NOT Fit-In.

Companies that fail to break away from The Competitive Herd and establish themselves as Unique, Distinctive and Remarkable to their Fans fade away and eventually die. Road kill is everywhere.

This ebook is my message to leaders who want to create sustainable success for their organizations; who want to build something special that will be honored by their customers and loved by their employees.

My Six Acts of Leadership will help managers become Leaders. Who focus on execution rather than “the Plan”. Who carve out a One and ONLY competitive claim for their business to separate themselves from their competitors.

Who create memorable experiences for their Fans.

Who serve their employees to deliver Dazzling service.

What Readers say…

“Roy’s done it again in this concise, quirky, thought-stimulating, cutting-edge and profitable book.  Open up your note-taking app and engage!”—Arthur R. Tymos, President & CEO Creation Technologies, Vancouver BC

“It’s a good fast read, power-packed with hard-core advice for today’s service providers. Following your advice, companies will learn to separate themselves from the herd and provide everlasting value by creating unique individualized customer experiences. What I like is that it’s an easy read, short, precise and focused on getting things done. I will be tweeting about it too.”—Nerio Vakil, President, Total Business Solutions, Mumbai, India

“Roy does an incredible job diagnosing one of the major challenges leaders face today -competitive mediocrity.  Being different and providing over the top customer service are not easy or inexpensive, but they are your best chance at long term success.  Roy’s work is mandatory reading for every FROGBOX Manager”—Doug Burgoyne, CEO, FROGBOX, Vancouver BC

“Roy has put in words something businesses (and governments for that matter) should all aspire to achieve - to dazzle their customers (or us as citizens). His Six Acts of Leadership provide a clear and simple roadmap to achieve a unique strategic path to sustainable success for any organisation, public or private.”—Egon de Haas, Global Director, Government & Public Services,  PricewaterhouseCoopers International Limited, Amsterdam, The Netherlands

“Six Acts of Leadership. I liked it. I liked the flow, I liked the nuggets of info condensed.”—Tina Thompson, CEO MUG Solutions, Vancouver BC

Six Acts of Leadership is available at these eRetailers…


Amazon Kindle 


Sony Reader

Barnes & Noble (for Nook)





  • Posted 2.28.13 at 12:25 pm by Roy Osing
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February 27, 2013

A F.REE Vancouver Workshop With Roy

Join Roy Osing, former CMO of TELUS and Author of the ground-breaking book “BE DiFFERENT or be dead: Your Business Survival Guide”, and recently published eBooks “Six Acts of Leadership”, “BE DiFFERENT YOU!”, “EXECUTE First; Plan Second” for this complimentary, One-of-a-Kind Workshop.

In this fast moving 3-hour interactive Session, You will learn how to create a Strategic Game Plan that will separate your organization from The Competitive Herd. AND you will have the opportunity to practice Roy’s unique, simple process.

AND get your own personal Gift copy of BE DiFFERENT or be dead.

AND receive the PDF of Roy’s latest eBook EXECUTE First; Plan Second.

“Roy Osing is a knowledgeable, experienced, savvy marketer who can help any business, large or small design the right plan for their betterment.
Taking a workshop from this man is not only a lot of fun, but most enlightening and thought provoking, as he views the marketing world in a unique and innovative way.
If you have not had a chance to attend one of his half day sessions, at least get hold of one his books. They are both a good and educational read!”—Sandy Chernoff , Owner, Soft Skills for Success, Vancouver BC

Learn Roy’s practical and proven “built-to-execute” strategy-creation process allowing you to get to the strategic issues FAST and execute actions that will leave your competitors in the dust.

Answer 3 Questions and you have your strategy!

1. HOW BIG do you want to be? What are your 24-month growth goals?

2. WHO do you want to SERVE? Which customer groups have the potential to allow you to achieve your HOW BIG growth goals?

3. HOW will you compete and WIN? What is your ONLY Statement? How will you stand-out from your competition?

What critical Objectives do you need to satisfy to make your Strategy come alive?

This Workshop is DiFFERENT. Roy is offering it F.REE

It’s designed for people who are committed to creating an organization that delivers unique and unmatched VALUE for their customers.

The 2012 Workshops held in Vancouver were a sell-out as was the most recent one held June 13, 2013 at the TELUS offices, 768 Seymour Street, Vancouver from 0900 to 1200 hours.

A September Workshop is in the planning stage; Contact Roy if you are interested.

Check out my latest eBooks

  • Posted 2.27.13 at 09:47 am by Roy Osing
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February 4, 2013

This is what happens when you laugh at perfection

Bre Pettis understands that success is all about shipping stuff.

Getting it done. Executing rather than over-intellectualizing.

Doing it rather than talking about it. Producing not pondering.


Here is his Cult of Done Manifesto

1. There are three states of being. Not knowing, action and completion.

2. Accept that everything is a draft. It helps to get it done.

3. There is no editing stage.

4. Pretending you know what you’re doing is almost the same as knowing what you are doing, so just accept that you know what you’re doing even if you don’t and do it.

5. Banish procrastination. If you wait more than a week to get an idea done, abandon it.

6. The point of being done is not to finish but to get other things done.

7. Once you’re done you can throw it away.

8. Laugh at perfection. It’s boring and keeps you from being done.

9. People without dirty hands are wrong. Doing something makes you right.

10. Failure counts as done. So do mistakes.

11. Destruction is a variant of done.

12. If you have an idea and publish it on the internet, that counts as a ghost of done.

13. Done is the engine of more.

I’m done…


Check out my BE DiFFERENT or be dead Book Series

  • Posted 2.4.13 at 10:22 am by Roy Osing
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