Roy's Blog: November 2010

November 29, 2010

How to dissect your competition for awesome career success

One of the critical components in developing a Strategic Game Plan for any organization is HOW you intend to compete and WIN.

The challenge for any organization is to decide what its strategic uniqueness is relative to the competition that is targeting the same customers you have chosen to SERVE. A detailed assessment of your target customers’ critical priority needs and desires must be made along with the internal competencies that line up with satisfying them.

And you need to know your competition at a granular level - strengths, weaknesses, performance, value proposition and business strategy - in order to create the ONLY Statement for your organization.


Know your competition at a granular level in order to build a winning career strategy.

The internal world of an organization has its own competitive dynamics and an exhaustive analysis of your competition is required for you to create the appropriate elements of career success.

Here are some questions to consider as you evaluate who you are up against for those few precious leadership opportunities:

1 Who are the players in the organization that are considered to be high potential and promotable now?

2. How would you rank them in terms of probability of success? Who are the top three and in what order? What skills do they have that you don’t? What strengths do you have that they don’t?

3. What currency does each of your competitors have in the organization? Currency describes the amount of influence you have on the decision making process in the organization. People with a high level of currency are typically asked for their opinion on matters of importance; they are consulted when exploring the pros and cons of various courses of action and are in on the final decisions.

Persons with lower currency are not regularly consulted on important matters and rarely are asked to participate in task force teams quickly assembled to address a critical issue.

You can observe high currency factor individuals in meetings. They are always engaged in the conversation going on and people look to them to voice their views; they are valued by the organization and represent intense competition for you.

4. What is your currency factor? Where do you rank relative to the top 3?

5. Do you have specific strategies to build your currency in your career game plan?

6. What is your competitors’ overall career strategy? How does it compare with yours?

7. Does your plan put you in a stand-out position relative to them or are you merely catching up to them? Beware of copying what others do, however, as benchmarking has pitfalls.

Knowing who else is in the game is critical to you developing your career strategy.

Do your homework.


Check out my BE DiFFERENT or be dead Book Series

  • Posted 11.29.10 at 12:00 pm by Roy Osing
  • Permalink

November 26, 2010

Why amazing cultures are not created by one thing

There is no silver bullet in changing the culture of an organization, just as there is no single brilliant idea that will guarantee the survival of an organization in today’s world.

No single solution or idea that will suddenly, overnight, protect it from demise.

Rather, cultural change is a game of inches, where the objective is to get as many people in the organization trying as many different approaches as possible, and achieving fast increments of progress along the way.


What happens is that the passionate actions of a few individuals begin to infect the masses; more and more change activity is created and a new momentum begins.

This sustainable new momentum, in turn, defines the new culture of the organization: a culture that embraces creativity and innovation, and a business that can look forward to a long and prosperous life.


Check out my BE DiFFERENT or be dead Book Series

  • Posted 11.26.10 at 08:00 pm by Roy Osing
  • Permalink

November 25, 2010

This is what happens when you focus on 3 critical things

So, here you are. You have plotted a new course for your organization or your career and now you need to determine the activities you need to undertake to see your brave idea turn into reality.

You sit down either by yourself or with a team of people to decide what has to be done.

You start with a clean sheet of paper and issue the directive ‘’Let’s brainstorm and identify all the things we need to do to implement our new plan’‘.

Good idea?


Well, it can be or it can create alot of activity but little movement forward.

It’s ok to create a ‘list of possibilities’ of activities and projects that you feel should be undertaken, but if you don’t apply a strict prioritization discipline and screen the list to the critical few, then you will be constantly chasing things in a reactive mode and will never know if you are making progress (the reality is that progress will elude you in this mode of operation).

The issue is that if you want to successfully execute your new strategy you need to bear down on as few activities as necessary to get results.

You simply don’t have enough resources and bandwidth to do an effective job on 25 things you have on your brainstorming list.

Multitasking is deadly when you are trying to change your strategic direction and need to take on new things.

Enter Roy’s Rule of 3 - determine the 3 things (or maybe 4 or 5, but NOT a dozen!) that will produce 80% of your expected results and get on with them.

The point is that you need to look at your brainstorming list and discriminate between those activities or action items that are critical and those that are not in terms of delivering your expected results.

If you can’t define the critical few, it indicates that you really don’t understand your strategy and what execution is necessary to get you going.

Jim Collins, Author of Good to Great says it this way “If you have more than three priorities then you don’t have any.”

Spend time on Roy’s Rule…. it will pay off handsomely for you.


Check out my BE DiFFERENT or be dead Book Series

  • Posted 11.25.10 at 11:00 am by Roy Osing
  • Permalink

November 22, 2010

Why is learning about customers so damn important?

Traditional market research doesn’t go far enough.

Periodic studies can’t keep pace with the changing needs of your FANS and everyone uses it.

Customer learning, on the other hand, is a continuous process of learning what your customers want, desire and covet.

And it is a core competency of your business which should never be outsourced.


What’s the key to customer learning? It’s all about LISTENING; REALLY listening to what people have to say.

Pay attention to their words and the results are remarkable; give it lip service and you are doomed. Here is a brief guide on how to be an effective Listener:


LOOK - them in the eye. Don’t Grin ‘em. Give them your undivided attention. Show that you CARE about what they have to say. Lean forward.

LISTEN - Really listen! Ask questions to clarify. Take copious amount of notes. Don’t interrupt them when they are speaking. It’s about them not you.

LEARN - This is a moment of strategic opportunity; don’t miss it. Discover a secret. Look for hidden VALUE that you can create for them; latent Happiness you can generate.


LOYALTY - Your FANS will stay with you and tell others how terrific you are. Advocates & addicted followers create annuity streams for you.

LEAP - Beyond the herd who still compete by incremental product feature creep. You will achieve Distinction; Remarkable.

LEAVE - ‘em in the dust. True separation from the herd. Clear unique value proposition that others will simply not be able to replicate.


Check out my BE DiFFERENT or be dead Book Series

  • Posted 11.22.10 at 12:00 pm by Roy Osing
  • Permalink