Roy's Blog: May 2016

May 30, 2016

7 simple ways to save your customers after a screw up

People would rather have a root canal than have to deal with a customer who has been screwed over.

It’s always amazed me that organizations don’t have a strategy in place to recover from a customer screw-up.

It’s not like screw-ups won’t happen; unfortunately they happen with regularity and for a variety of reasons.

And they are certainly not viewed as a source of opportunity; the intent is to get it over with as soon as possible. Endure the pain and move on without looking back.

We spend literally all of our time trying to prevent screw-ups. New fulfillment systems are implemented, employee training programs are created; anything to deliver service flawlessly and prevent bad stuff happening.

Nothing wrong with this except it denies the reality of screw-ups happening; virtually no time is dedicated to building a recovery capability.

Ironically we EXPECT things to go as promised when we transact with an organization and give them a “C” on their service report card when they do.

Successful recovery has two significant benefits.

One, customer loyalty actually increases compared to the OOPS! never having occurred at all!

Customers are impressed with what you did to make things better and tend not to be bent out of shape about the mistake made in the first place. They go WOW! give you an “A”, tell others about their experience; their loyalty deepens.

Two, effective recovery creates a competitive advantage for the organization because others don’t see the need and continue to pour all of their resources into service breakdown prevention (and continue to get “C’s”).

Focus on these things to turn a screw-up into a competitive opportunity…

1. It is critical to build a Service Recovery Strategy to give recovery activity a strategic context in the organization.

2. Hire people who love chaos and who welcome diving into a mess and sorting it out. They need a high pain tolerance and they need to be amazing problem solvers.

3. Give power and authority to the “owner” of the screw up (who has the ranting customer in their face) to do whatever it takes to resolve it. Ignore job descriptions.

4. Fix it fast. You have literally 24 hours to recover and reap the rewards of enhanced customer loyalty. After that, you’ve blown it and all you get is misery and a brand rap as they everyone about your crummy service.

5. Surprise them with what they don’t expect. Know the customer you’ve screwed over and personalize the experience for them rather than use a boilerplate solution applied to everyone. If you knew I loved Pinot Noir you could use this knowledge in how you recovered with ME.

6. Take responsibility for the OOPS! whether or not you were directly at fault. Lose your ego. Don’t quote policy. Don’t make it out that it was the customer’s fault (happens all the time). Customers want you to show some empathy then launch into solution mode.

7. Recognize “recovery addicts”; those individuals who exhibit greatness in mending broken promises and who are natural loyalty builders.

Measure how effective you are at making up with a customer after a fight.

Get their feedback immediately after the scuffle.

Improve as you move on.


Check out my BE DiFFERENT or be dead Book Series

Other #CustomerService articles you might like
Are you a human being lover?
If you want to dazzle your customers, hire for goosebumps
A call center should delight customers but…

  • Posted 5.30.16 at 05:28 am by Roy Osing
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May 16, 2016

Would you take your product out for dinner?

Would you take your product out for dinner? Or would you make a weekend out of it?

A dinner conveys a certain amount of value being derived but a weekend is at another level completely.

And of course if you wouldn’t even talk to your product, that’s another story.

The amount of personal time and money you are prepared to invest depends on the value you receive.

How is value described? 

By how your product FUNCTIONS? Does it work as promised? Does it deliver to specifications?

Or is value related to how your product makes you FEEL when consumed? Are you proud of it?

Does it blow your mind?

Value from function or Value from feelings.

Which is more important? Which is the better metric of product performance?

Most organizations believe a product is performing well if it consistently does what it’s supposed to do.

Product specifications are delivered 24X7. Dependability is the key success factor.

The issue is that performance doesn’t go far enough today; customers expect products that work as promised. And when they do, they are at best SATISFIED.

No loyalty is created and the customer will leave for a better “mousetrap” when it shows up.

On the other hand, when the product AMAZES, when memories are created and when magic happens, customers buy in at a completely different level.

They turn into maniacal fans who go out of their way to support your organization in every way.

And they spread your word to others.

By all means ensure your product performs consistently, but don’t stop until you wrap it up with an AMAZE layer that delights.


Check out my BE DiFFERENT or be dead Book Series

Other articles you might like
8 steps to grow your small business
You can put lipstick on a pig, but it’s still a pig
How to make forgettable #marketing unforgettable

  • Posted 5.16.16 at 04:04 am by Roy Osing
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May 13, 2016

FOR LOAN (and for free) guest writer

I love writing and I would be pleased to write for you!

I have my own blog and I post weekly.

I have had the good fortune to achieve success in virtually every aspect of organizational performance; this makes me different than most other writers who talk to some particular aspect of organizational “life” such as leadership, marketing, human resources and so on.

I speak to all organizational functions from the point of view of having demonstrated success; the benefit of a 30+ year career as an executive leader. I speak to want actually works not what theoretically SHOULD work.

My passion is to help others who are looking to improve themselves personally and their organization.

To offer my perspective on what works because it worked for me.

I am looking to continue to “spread my word” through as many channels as possible, and to do it as a complimentary service.

Here’s a sample of the posts I have written for other channels…

On leadership...
16 secrets of mind-blowing leaders
What differentiates an exceptional boss from the rest

On career development...
How online dating can help your #career
4 steps to building a killer resume

On public speaking...
5 reasons why I don’t listen when you speak
8 things I do to make my story compelling

On sales...
Self-assessment: Are you a sales stand-out?
Shattering Sales Stereotypes: The Six Rules of Un-Sales

On marketing...
Playing the price cutting game isn’t good marketing, it’s insanity
8 ways to build marketing muscle

On organizational culture...
10 workplace dysfunctions that must be eliminated.
How to cure a sick company culture

On strategic planning...
Traditional strategic #planning is all screwed up
Why benchmarking sucks
#StrategicPlanning: 8 ways to dump your CRAP

On competitive advantage and differentiation...
How to create a competitive claim that is more than just hot air
How NOT to have a competitive position

On customer service and the service experience...
3 essentials to provide stand-out #customerservice
Customer complaints are a #PAIN or…

On small business and entrepreneurs...
6 tips for bucking the small business failure rate
6 steps that will prevent your startup from going down in flames

On recruitment...
If you want to dazzle your customers, hire for goosebumps

If you are interested in my complementary writing expertise just ask.

Check out my BE DiFFERENT or be dead Book Series

More examples of my work...
Chart your #sales success with this library
Your #leadership library
How to take your #career beyond the crowd
Roy’s tips for #business success

  • Posted 5.13.16 at 04:00 pm by Roy Osing
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May 9, 2016

5 practical ways to diversify your revenue growth

“It’s not good to have all your eggs in one basket” is a saying that speaks well to the business risk of relying on too few assets for a disproportionate amount of your income.

Too much from too few leaves you vulnerable to the negative effects of unexpected economic and competitive events.

Five steps will help you develop valuable diversity.

1) Target customers where your wallet share is low. These are customers whose spending on your service or product comprises a low percentage of their overall spending in your particular business sector.

2) Sell current product applications provided to your most popular customer groups to other customers who don’t currently use your products in the same way. Use existing marketing materials in the sales process to maximize return on investment.

3) Develop new applications for your current products based on the wants and desires of your high-value customers. New application success depends on the clarity and “intimacy” of the customer requirements you identify. Emphasize the value derived from your products, not the technology used to deliver it.

4) If you are tempted to pursue new customers for your products, employ the “fast and easy” approach. Identify those who have good revenue potential and are easy to pitch to and quick to buy. Business risk is increased by going after new customers who pose difficulty and consume too many of your resources as you try to sell to them.

5) For the longer term, develop new products to satisfy unmet customer demand. This usually involves new technologies that are more difficult to adopt and take longer to assimilate.

But don’t be too diverse.

Provide what your customers care about, and be the sole provider.


Check out my BE DiFFERENT or be dead Book Series

Other articles on marketing you might like
8 actions marketing leaders can take to stand out
We need marketers who don’t follow the rules
Marketers: 7 things to stop; 7 things to start

  • Posted 5.9.16 at 05:08 am by Roy Osing
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