Roy's Blog: January 2018

January 29, 2018

3 tested ways a leader can give an amazing speech

Why do some presentations bore you to death and leave you in agonizing pain while others take your breath away and amaze you?

It starts by approaching the task as a marketing challenge. What do your customers expect, and how can you deliver in a way that no one else does?

Amazing speech

As a minimum, your audience wants to learn something new and they want to enjoy the learning experience. But if that’s all you do, you satisfy them and no more.

If you want to “take their breath away” you must give ’em what they DON’T expect; that you surprise them and make their experience unforgettable in a way that only you do.

There are 3 essential elements of a speech platform that will leave audiences breathless.

The content – what you say.

— Know your audience and give them compelling and relevant material that they CARE about. Personalize and make it intimate for THEM; if you are merely flogging your boilerplate stuff, you will put them to sleep.

— Lace your flow with surprises along the way; something they don’t expect to hear like your own concepts with language that is edgy and will be remembered. I use “cut the CRAP” as a call to eliminate the stuff that was no longer relevant in an organization as opposed to “eliminate non-strategic” activities, and “kill dumb rules” as a way to reduce the internal rules, policies and procedures in an organization that make no sense to customers.

— Make your material practical; give your audience ideas they can use when they leave your presentation. Avoid devoting all of your time to discussing high level helium-filled concepts that are anchored in theory and impossible to implement easily.

The delivery – how you say it.

— Be passionate and emotional about what you are sharing with them and keep it extremely informal. This is a performance so lose the platform and podium barricades that separate you from your customers. Design the area so you can get out and walk among the folks; get close to them as you engage with them.

— Tell stories to “breathe life” into your material, and make it personal to show that you are human, believable and that you can be trusted. Use visual aids; people can’t relate easily to words and numbers. Have fun; they will too. Avoid “techno-speak”; the experience can’t be memorable if they don’t understand you.

— When in doubt be simple; you may be impressed with your ability to speak in complex terms, but it will turn your audience off. Make a point at your own expense; they will love you for it.

Amazing speaker 2

The distinction – how you are different from any other speaker.

— Study other speakers; have a detailed understanding of how they perform in terms of their approach to content and style. Analyze what they do well and what they fall short on.
But remember, you are NOT evaluating their approaches with the objective of copying what works for them; your end game is to determine how you can separate yourself from them in some meaningful way.

— Create your ONLY Statement: “I am the only speaker that…” as the way to define how you are different from others in the speaker herd. Your only statement will define your speaker brand that you live by.
It is critical that you NOT be mesmerized by the “experts” on public speaking who all espouse a more academic approach to getting your message across. Following their route merely means that you and the thousands of other speakers will all look alike with little individuality.

Awe-inspiring performers who are memorable to their audiences are different than anyone else in some way and they constantly constantly hone their art.


Check out my BE DiFFERENT or be dead Book Series

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  • Posted 1.29.18 at 02:47 am by Roy Osing
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January 22, 2018

The truth about successful leaders: they change their minds

Some leaders show two faces (and some show many more) when it comes to dealing with a challenging and contentious issue.

They strongly declare and advocate their position to various audiences, but after “selling time” takes its toll with a barrage of dissenting views, they change their mind.

They decide that expending the emotional energy to convince others of their position isn’t worth the effort.

Politicians do it all the time; they switch positions on the run when they learn that their original stance is either unpopular or was ill thought through in the first place.

Many faces

The “many faces of leadership” displays acquiescence in its finest form; the end game is not necessarily based on principles the leader is passionately and emotionally invested in, rather the objective is to try and appease as many people possible with the hope that dissent among the masses is minimized and a short term advantage for the leader is gained.

It may be the case that few feathers are ruffled, but the leader achieves little progress as they spend all their time selling, defending and switching their position.

The fallout is that the leader is branded indecisive, weak and one who flits about without landing on anything.

They live in the moment; they have no tomorrow in sight.

Leaders DO need to be able to flex given the varying circumstances they face during the process of trying to gain support for their idea.

1. New information that affects the decision taken comes to light. Facts that were unknown when the position was formulated present themselves and cannot be ignored. This could be characterized as insufficient analysis or incomplete study of all the relevant information that should be considered in taking a position. That said, the intent should not be to lay blame but rather take the new information and integrate it into the decision making process and not dismiss it because “it is too late to incorporate it into the mix”.

2. Employee feedback is loud and compelling in terms of implementation challenges as well as uncontemplated impacts on individuals and their lives. If, for example, frontline employees give the decision a thumbs down in terms of their ability to implement it, pay attention and take a second look. A bold decision which may be theoretically sound but which cannot be executed in the real world must be reconsidered. Always listen to the “warriors” who are in the field who know what is possible and what is not.

3. “The unexpected” rears its ugly head. A random and unpredictable event suddenly occurs, forcing a reconsideration of the direction on the table.  In the uncertain and unpredictable markets organizations face today, there will always be unanticipated factors that make themselves visible and which challenge the wisdom of the original decision. These forces need to be taken seriously and should always create a pause to reassess any declared position.
A decision to tweak the leader’s original position is always the better path to take as opposed to steadfastly sticking to a decision which is at risk given new events that have emerged.

The unexpected

Under circumstances like these, a switch in position may be required.

Strategically schizophrenic leaders change their minds with purpose.

They “flex with purpose”, and weave their morphed proposal through the organization with the singular purpose of achieving their intended outcome as best they can given the changes they made to it.

There are many potential routes to a destination despite the forces that prevent it from being achieved the original way it was intended; the standout leader is willing to strategically change HOW they arrive at the prescribed destination.

Mindlessly adhering to a position even though in light of “feedback” it’s success is highly in doubt, is irresponsible.

On the other hand, progress is NOT served by a constant stream of reactive tweaks or adjustments that shatter the picture of the journey’s end.

As a leader, pick a destination you believe in and be strategically schizophrenic in seeking the outcome that best suits the conditions of the time.


Check out my BE DiFFERENT or be dead Book Series

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  • Posted 1.22.18 at 05:41 am by Roy Osing
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January 18, 2018

Being a rockstar in your industry is a matter of leadership — guest post

If you want to become a ‘rockstar’ thought leader in your chosen industry, you will need to, first, adjust to the growth mindset.

If you’re the kind of person who believes that your education ended when you got your qualifications, you might as well give up on becoming a thought leader now. Yes, there may be a considerable amount you learn on the job through your years’ of experience. But thought leadership in its purest form encompasses even more than that.


The best thought leaders in any given industry are always at the forefront of developments in their chosen subject. This does not mean that you have to be a genius or well-connected to industry elites to make it. You just have to be willing to put the work in. This post will tell you how you can become a rockstar in your industry, using your leadership skills.

Learn To Write

If you have stored up years’ of experience as a business leader, you must have a long list of great tips you can share with company bosses like you. Many people are put off by the idea of blogging because they haven’t taken the time to learn how to write clearly and confidently.

You have to be willing to put in the work if you want to make it as an industry thought leader and practice make perfect. If you haven’t done so already, write a business blog post every week, without exception. You should also make an effort to follow industry forums and sites and leave detailed comments of your views and experience. This will get you into the habit of forming your ideas coherently and giving you tips on the subjects your customers most care about.

Once you have practiced and are feeling more comfortable in sharing your insights online, look to guest blogging on other trusted sites. This will help you build a link portfolio behind your thought leadership work.

Public Speaking

If you are looking to take your thought leadership to the next level, you should also try speaking at some local events. Find a business conference directory and inquire about speaking at a small event, running a workshop, or taking part in a panel.

Conferences are a superb opportunity to network with other thought leaders and build your reputation. You can take along someone to film your experience (with permission) and post that on YouTube to further boost your credentials.

Create An Ebook

Long-form editorial content is a great way to get yourself noticed and trusted as an industry leader. And, by creating an ebook, you can also generate more sales and customer interest in your brand.

You can start by creating a 30-page ebook download. This should cover your customers’ critical hesitations and sticking points. Provide readers with the informative, entertaining answers they need. Pay to promote this ebook in your marketing campaigns and set up a link to buy from your online storefront. You could also choose to host this book on Amazon, or another ebook marketplace.

If you prefer, for more extensive copy, hire a freelance writer to put the book together. You should also invest in an eye-catching front cover to draw interest. You can also create a series of short, free ebook downloads. Use them as a means to attract your fans and influencers to your thought leadership content.

Social Media Monitoring

In all that you do on your journey to becoming an industry thought leader, you will need to make sure that you are always staying ahead of the online chatter. Keep the customers at the forefront within your work as a thought leader on social media. All of your skills and insight should align with your customers’ primary goal – to have a great experience with your brand.

Set up social media monitoring tools and make sure you are following all of the latest news coming in. Find the voices with the most online clout and follow them for some weeks to get a feel for how they communicate. Your ability to make it as an industry thought leader (or rockstar) will depend on your ability to learn, practice and promote your experience and ideas.

Keep a positive attitude and always look for ways you can help others through your writing, ideas and actions.

Victoria Greene is a freelance writer and brand consultant. She writes over at VictoriaEcommerce. Here, she likes to share tips for wannabe thought leaders looking to make an impact online.

  • Posted 1.18.18 at 06:02 am by Roy Osing
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January 15, 2018

Have you seen a bully on the path?

Sharing is an act our parents - especially our Mom - tried to teach us at a very early age.

“Whatever you have the good fortune to possess, share it with others” echoed throughout our youth and became indelibly etched in opur minds as we became adults.

Well, maybe some people didn’t get the message.

We’ve all seen the results of road rage when people aren’t willing to share the road. Or the accidents created on the mountain when skiers and snowboarders don’t recognize each other’s rights on the hill.

Or the rudeness and discourtesy that occurs constantly when people walk on a common path; a simple walkway designed for two people walking abreast or a crowd walking in single file.

Bully on path

Surely sharing behaviour is practised on this informal thoroughfare.

Not a chance.

You see, runners expect to own the right of way and bump the walkers out of frustration that their rhythm is interrupted. Jocks out displaying their testosterone physique are quick to nudge path incumbents out of their way in an effort to be seen.

And tribes of friends and families consume all available space on the path and its shoulders, leave the walking occupants to execute an avoidance manoeuvre to remain in an upright position.

I used to think that anti-sharing was explained by the “only child” syndrome; after all, if one had no siblings contending for a precious resource, there would be no incentive to respect the desires of another.

But alas it’s simply not the case.

The utter disregard of others’ rights to a common asset runs rampant in our society today by all people regardless of who they are and how they got here.

And nothing seems to stem the tide. The individual’s charter of rights doesn’t provide incentive. Religious doctrine is ignored. Common courtesy and respect are shunned.

This is not an issue that will be resolved overnight. It’s like culture; change doesn’t come easy but can be achieved through baby steps. And it begins by individuals willing to start the process.

What if each one of us decided in this moment to be part of the sharing revolution by getting personally involved?

Decide NOW to giveway to someone else on the path just once. It doesn’t cost anything and the upside potential is tremendous.

See how it feels and then try it again. Perhaps your action will be returned; perhaps it won’t. The point is if you personally take affirmative sharing action you have done your part to hopefully see the beginning of change.

Some organizations are already advancing their sharing activities and realizing the benefits of doing it. Many of them share their revenues and employees with the communities where they do business. And the investment is rewarded by loyal customers and competitive advantage.

Maybe, just maybe, the inch of sharing you give will be the tipping point to create a difference.

Cheers, Roy

Check out my BE DiFFERENT or be dead Book Series

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  • Posted 1.15.18 at 05:59 am by Roy Osing
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