Roy's Blog: Entrepreneurs

April 22, 2019

Why are great leaders close to the people who execute?

There is a HUGE misconception that remarkable leaders are separate from the common folk in an organization; that they exist in rarefied air that only the great consume.

Don’t be fooled.

Pundits push the view that distinctive leadership is extremely complicated to achieve given the knowledge silos a leader must be proficient in.

Gifted leadership is much more than being expert in the tools of the trade such as strategic business planning, risk management, organizational theory or interpersonal relations.

Yes, you have to understand the basics, but they alone will not place you in the “the chosen few” of leaders.

They are merely table stakes to be in the leadership game.

My experience is that standout leaders are special due to their common folk attributes, in particular connecting with others in a casual way with honesty and integrity.

Leaders who can “see” others; understand their needs and wants and are motivated by a strong desire to help them in any way they can.

Throughout my career I was pressed to conform to the standard leadership practices promulgated by experts who believed that if I followed traditional thinking more closely, I would be a better leader.

I refused. It didn’t make sense to me given the “in the trenches” execution challenges facing the organization to be successful.

Organizations perform well when they execute flawlessly; people performing their assigned roles brilliantly to deliver expected results.
Achieving amazing results doesn’t exist within a strategic plan or conflict management theory.

Rather than go deeper and learn more about traditional practices, I chose to go broader and add a behavioural dimension that I believed would make the difference for the organization.

My approach was simple: to listen to the people doing the work and try to find a way to help them; to make their organizational life easier.

My game plan was to build a team that was unmatched in their ability to execute.

My style was very informal and I was approachable.

I focused more of my efforts than my peers in the workplace to understand and solve the problems preventing people from doing their jobs effectively; to break down barriers and grunge that impeded effective execution.

The upside — my teams consistently punched above its weight; the downside - my personal currency took a hit because my “common folk” approach was deemed inappropriate by some old school executives.

And if I had to do it over again, I wouldn’t change a thing.

Check out my BE DiFFERENT or be dead Book Series

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  • Posted 4.22.19 at 04:34 am by Roy Osing
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April 12, 2019

10 easy ways to leave your problems at home — guest post

When you spend eight hours a day in the workplace, it can be difficult to leave your personal life at the front door. While your job success is a big part of your life, it’s only one aspect of your life — and you don’t want to bring your personal life into it.

Whether you’re experiencing relationship issues, or you’re stressed about home repairs, here are a few tips to keep your problems at home.

Keep work at work

If you’re unable to establish boundaries for keeping your work at work, it’s going to be even harder to leave your problems at home. Time spent at home should be your time for dealing with your personal life.
Try to be present when you’re at home. Work-related items, such as a laptop or work phone, should be left at work. If you work from home, make sure you have a set schedule for work hours and leave all work supplies in your workspace.

Stay present during family time

Once you get home, live in the moment. If there are conversations that need to be had, or if you’re spending time with your kids, be engaged. Really listen to your partner when they’re telling you about their day.
Take time to have fun with your kids and be truly invested in their lives. Spend time manifesting the relationships in your life creating meaningful bonds with your family members. 

Find an outlet

You don’t need to live by, “Work, home, sleep, repeat.” Routine can get monotonous, boring, and detrimental to your mental health. If you are struggling with life at home, find a release that works for you.
Try to exercise, take a class, find a support group, or simply hang out with your friends. A healthy outlet may be the refresher you need to get back to work invigorated and not bogged down with the struggles of your home life.

Personalize your office space

An easy way to help out with our stress levels in by working in a visually pleasing environment. While you may not be able to redesign your entire office, try to make little changes to bring your personality to your desk.
Get a picture of your family, fancy office supplies, or a plant to freshen things up. Intentionally create an office space that you enjoy working in to help you focus on the task at hand.

Have a support system

It may be unrealistic to never talk about your personal problems at work. Instead of striving for perfection, select a few trustworthy coworkers as your support system.
Having coworkers who understand some of the things you go through outside of the workplace may be a way to relieve the built-up stress you feel throughout the day.
If you’re able to get things off your mind by talking to a coworker during your lunchbreak, it could help increase your productivity the rest of the day. It may ease your tension simply knowing that you have a network of trustworthy people you can reach out to if needed.

Take care of yourself and your home

Taking care of yourself and your belongings is essential in ensuring that you’re not constantly thinking about your problems. Make healthy habits by maintaining an exercise routine and scheduling routine maintenance on your home for example.
Taking care of your body and your home will eliminate some of the problems that may normally cross your mind at work.

Treat yourself

There’s nothing wrong with splurging every once in a while. If you’re feeling stressed, take yourself out for a nice meal during your lunch break instead of eating at your desk. Don’t be afraid to go out of your normal routine to do something that will bring you joy.
Never underestimate the power of unwinding to help get you through the last part of your day.

Take a breath

If you start to feel overwhelmed and are unable to get your mind off of your personal problems, consider going into a separate room and doing deep breathing exercises or mindful meditation.
Taking the time to clear your mind will make it easier to get back to the grind without having your productivity hindered too much.

Stay positive

Try to think about things in a positive light while you’re at work. One easy way to stay positive is by keeping a gratitude journal at your desk. Make it a daily habit to write something you’re grateful for and why.
This is an easy practice you can start so that when you get to work to shift your mindset from home life to a happy, productive workday.

Don’t try to be perfect

At the end of the day, nobody is perfect. It’s natural to discuss home life at work every once in a while.

The key is to make sure it doesn’t get to the point that it negatively affects your productivity or the organization’s bottom line.

Emma Cook is a recent graduate and freelance writer living in Raleigh, NC. She’s taking time to explore her passions and expand her writing portfolio. She enjoys writing about all things healthy living- whether it’s home life, aging, mental health, or seeking financial freedom. She’s passionate about helping people live their fullest lives and hopes to do so through her writing.

  • Posted 4.12.19 at 03:50 am by Roy Osing
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April 8, 2019

Why gulf in class absolutely dominates the best

I’m a huge football fan (soccer to you North Americans) and live to sing You’ll Never Walk Alone and watch the Reds put me through agony every game they play.

Recently the Reds defeated Bayern Munich in a Champions League match 3-1 to earn the right to progress to the quarter finals.

Of course the Liverpool media were all over the win, and a comment by the Liverpool Echo’s James Pearce caught my eye.

He labelled the Red’s domination of their opponent this way: “Liverpool played with real maturity and control— rock solid defensively, tireless in midfield and packing a punch going forward. There was a gulf in class.”

Gulf in class

What an effective way to describe the way they beat their competitors. It wasn’t that the Reds performed better than Bayern; it was more that they completely dominated them in an incomparable way.

Liverpool outmatched Bayern and we’re in a completely different category than their opponents; it wasn’t an incremental difference between the two, rather it was a huge gulf.
I got to thinking about how gulf in class is such a great way to describe an organization that was in a different class than their competitors. One that was unmatched by any other; one that was separate from the herd.

About the gulf, Jerry Garcia of The Grateful Dead said it best: “You don’t want to be merely the best of the best, you want to be the ONLY one that does what you do.”

How can you develop a gulf in class — a chasm — between yourself and your closest rival? There’s no silver bullet — no one thing — you can do; rather it’s several actions taken simultaneously that act synergistically and in unison to produce consistently amazing performance.

Gulf in class organizations distinguish themselves from “the best” in these 5 ways.


Gulf in class organizations have amazing leaders who are dedicated in mind, spirit and body to serving every member of their team based on their individual unique needs.
They are revered by their team and will do anything for them. In the face of criticism, they support their people; they take the heat when team members have an off day.
Their end game is to help develop each team member as a human being not just a player.


Gulf in class organizations aren’t organizations at all, they’re a family and everything they do is to build and maintain it.

“When I die, don’t bring me to the hospital. Bring me to Anfield. I was born there and will die there.” — Steven Gerrard

They represent the ultimate of inclusivity in the truest sense of the word.
EVERYONE is emotionally invested in the organization and committed to their success: employees, customers, stakeholders — all those who touch them.


Gulf in class organizations are patient with the intent to build themselves to win in the long term. They aim to out perform their opponents over the long haul accepting that short term blips along the way are just a fact of life.
They have a long term plan, they understand the competencies they need to achieve it and they consistently keep working hard to achieve their long term goals.

They live the “form is temporary; class is permanent” mantra focussing on what is needed to create something that lasts forever rather than on transitory short term performance.


Gulf in class organizations focus their energy on creating undying loyalty rather than enhancing employee engagement.
They understand that loyalty is a two-way street requiring the organization to earn the right to ask for the support of their family members. They extend a hand and people respond emotionally to perform to the best of their ability.


Gulf in class organizations give unselfishly to the communities where they do business.
The family “shows up” at local events to help those in need; employees volunteer their time and expect little in return.

Community involvement is a high priority in a gulf organization. It is viewed as a strategic program that commands a non-trivial portion of their annual operating budget.
It is included as a fundamental value of the organization and has specific objectives along with customer focus and revenue growth.

Gulf in class represents the ultimate expression of competitive advantage, but is rarely seen due to the incredible investment that it requires. But to those families like the Liverpool Football Club who have chosen to follow this path, success awaits.


Check out my BE DiFFERENT or be dead Book Series

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  • Posted 4.8.19 at 04:19 am by Roy Osing
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April 5, 2019

How to market your business with a limited budget — guest post

Image source

The world of business is a hard journey to invest in. If you are a neophyte entrepreneur, it takes a strong mind and a passionate heart to cope with the changing economy.
At the same time, you also have to be open-minded and innovative when it comes to promoting your business as the competition in the global market is extremely high.

Also, when starting a business, you will probably work on a limited or low budget when it comes to marketing your brand.
To be honest, this is the most common problem of every business owner as they forgot to update the list of advertising methods they can use to sell their product or service.

Hence, this is the best time for you to reflect and step up. You might have problems as you start up your business and market it, but don’t lose hope.

Today, we’ll lift your spirit up by giving you extraordinary ways to market your business even if you have a limited budget.

Invest for scalable advertising channels

According to a recent study conducted by marketers, the best way to promote your business in an inexpensive way is investing in storefront signages.
By working with signage experts like ShieldCo Art, you can produce store signage that best suits your brand.
You can lay out your brand’s vision to them in such a way that they can interpret it and come up with something that’s appealing to the public.

Also, bear in mind that signs are durable and only require low maintenance. So, if you invest this method of advertising your business, you not only gain more customers but at the same time, you save money.

Choose guerilla

One of the most inexpensive ways of marketing your business without investing a lot of money is through Guerilla Marketing.
The term was coined from the book entitled “Guerilla Advertising” which was conceptualized by marketing a product through sabotage, raids, and other ways based on the element of surprise.

In this way, you may employ agents to be on the streets surprising people what your business can do in the most creative way. A flashmob is also effective to get people interested in something that’s happening involving a large crowd.

Evade the social media

The fastest growing platform to market your business is through social media. Nowadays, it is inevitable that people rely on their smartphones in everything that they do. Create advertising pages on Twitter, Facebook, Instagram, LinkedIn, and other popular social media platforms.

Produce valuable content

When you have a website and produce valuable content on your page, you are accomplishing two things at the same time.
This means that if your content is relevant, Google will highly rank your page and at the same time you get high traffic. If this happens you increase your chance of gaining customers who would most likely buy your brand.

Promotions, discounts, and giveaways

Realistically, everybody loves discounts and giveaways. Try to create some games online or directly in your shop to engage everyone and entice them to purchase your products and services while at the same time giving a luxury of discounts, promotional deals and giveaways.
This results in a win-win situation between you and your customers.

Tap some partners

If you are working on a very limited budget for marketing, the best way to stretch the value of your dollar is by partnering with other brands that are complementary to your business.
This means working with manufacturers, vendors, and direct suppliers who can carry your brand name whenever they manufacture their product.

At the same time, suppliers may have established their name already to the public and once they carry and promote your brand, it gives a door to open for possible customers.

Feed the media

Whenever the media features your brand it can be called free marketing and your products are given free publicity.

You can hold a press conference, get involved in community service, or donate to a charity. This is the best way to attract the media and when the time comes they’ll interview you about what you have done for the public and you will also get an opportunity to promote your product for free.

Always consider your audience

Having a limited budget to market your product doesn’t have to be a major problem at all if you understand that your primary goal is to promote your business based on what your potential customers need.

Feed your clients with beneficial information, entertain them, and provide what’s necessary.
In this way, they will continue to patronize your brand and would highly recommend your business to other people. This will surely give you an effortless way of advertising and promoting your business.

Ideally, advertising your business with a limited budget is not an impossible thing to achieve.

What you just need is a creative mind that thinks outside the box.

Sylvia Hopkins is a freelance creative writer. Her experience in digital marketing coupled with an interest in tech entrepreneurship makes her a fine contributor in the field of business and internet marketing.

  • Posted 4.5.19 at 04:39 am by Roy Osing
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