💬✨  From Strangers to Supporters: Real Conversations Around My Work

I am endlessly grateful for the wave of support from across the globe—each like, share, and comment
has turned my work into our mission. 🙏💫

Here are the Thoughtful Remarks of those who once were strangers, now voices in a
shared story of connection and growth… 📖💬

“ Roy Osing delivered exceptional value on our podcast. Drawing from his experience scaling a startup to $1B, he shared practical, no-nonsense strategies on differentiation and audacious leadership.
Zero theory, pure actionable insights leaders can apply immediately.
His clear, battle-tested approach made the episode one of our strongest. Highly recommended for any business audience seeking real results.” — Listen to the Podcast

— Gurmeet Judge, Host, The Gurmeet Judge Show

“I reached out to you because your book did something that theoretical texts rarely accomplish.
It provoked a fundamental reassessment of my own operating assumptions.
The conviction you articulate that differentiation is not a strategic preference but an existential condition, and that conformity is a slow erosion of relevance resonated with a clarity that I have not encountered elsewhere. More importantly, it moved me from reflection toward the kind of restless impatience that precedes meaningful action.
That is a rare gift in a book, and I felt compelled to acknowledge it.”

— Jonathan Kellerman, Author of When the Bough Breaks

“Your journey from leading a startup to more than $1 billion in annual sales immediately stood out to me.
In a business world filled with conventional advice, your philosophy of using Audacious Unheard-of Ways to build extraordinary businesses is both refreshing and highly relevant.
I'm especially impressed by your willingness to challenge traditional thinking through your BE DiFFERENT or be dead series. Your decades of executive leadership, entrepreneurship, and mentoring have given you practical insights that today's founders, leaders, and aspiring entrepreneurs desperately need.
Your message reminds us that breakthrough results rarely come from following the crowd. They come from having the courage to think differently, act boldly, and create value in ways others never imagined.”

— Freeborn Igie, Host, Freedom Unlocked Podcast

“Roy was an excellent guest with great insights on leadership, business growth, and differentiation. He shared practical advice and inspiring lessons from his remarkable experience. I really enjoyed the conversation and highly recommend Roy as a podcast guest.” — Listen to the Podcast

— Henry Chiwetelu, Host, Telling My Story Podcast

“ A thought provoking conversation with Roy Osing on why extraordinary results come from extraordinary decisions. A powerful reminder that lasting success isn't about being better than the competition it's about being different.” — Listen to the Podcast

— Wisdom Wilson, Host, Ambition Lab Podcast

"Roy Osing is a leader focused on execution; this book will help you execute five key elements to make your company DiFFERENT. You will lead your team through helping them understand strategy and by removing obstacles.
By executing Roy's plan, you will have a challenging yet productive and insightful week 🗓️ ahead of you " — Roy’s Book: A Weekly Calendar for Leaders

— Chris Hache, Host, Voices of Canadian Leadership Podcast, Halifax, Canada

"Roy nails it again! Marketing in the Storm discusses the unusual disturbance of the once normal conditions of the business atmosphere, manifesting itself by winds 💨 of unusual force or direction.
Today's business is often accompanied by a rebellious climate of uncertainty, new rules, procurement, trust and lack of client know how. He's scary 🫣 correct with his insights. Read it and maybe survive.” — Roy’s Book: Marketing in the Storm

— Frank Palmer, Founder, Brand Frank | Strategic Advisor | Agency Builder

"In his book BE DiFFERENT or be dead: EXECUTE First; Plan Second, Roy not only explains why execution trumps the Plan, he teaches the reader the fundamentals of HOW to flawlessly 💎 execute strategy.
This book is an absolute necessity for anyone who wants to blow away 🚀 their Plan and realize amazing results." — Roy’s Book: Execute First. Plan Second

— Sandy Chernoff, Owner, Soft Skills for Success

"Your book provides real-life examples that make the read enjoyable 🤩 and valuable, offering insights usually attained only through mentorship." — Roy’s Book: BE DiFFERENT YOU!

— Shane Sabatino, Senior VP, Human Resources, The Brick Group

"Roy does an incredible job diagnosing one of the major challenges leaders face today -competitive mediocrity 😟. Being different and providing over the top customer service are not easy or inexpensive, but they are your best chance at long term success 📈 . Roy's work is mandatory reading for every FROGBOX Manager" — Roy’s Book: Six Acts of Leadership

— Doug Burgoyne, CEO, FROGBOX, Vancouver BC