Be Different or be dead

May 6, 2024

Why You Need To Visit “BEDiFFERENTorbedead.com” NOW!

Why You Need To Visit “BEDiFFERENTorbedead.com” NOW.

Are you tired of the same old - same old textbook rhetoric and advice?

Feeling stuck and craving some inspiration and practical and proven advice from someone who has had a successful career in growing an early stage internet company to A BILLION IN SALES?

Look no further than BeDifferentOrBeDead.com!

This website is not your average, pedantic common platform; it’s a unique, unmatched and vibrant community dedicated to empowering individuals to embrace their uniqueness—being the ONLY ones who do what they do—and winning against all competitive odds in business, their career and their lives.

Here are three no-brainer reasons why you should visit BeDifferentOrBeDead.com NOW! and make it part of your daily routine.

1. Explore Practical & Proven Content You Won’t Find Anywhere Else

There’s a ton of content on my site that breaks down how I applied my BE DiFFERENT Audacious Moves to the many challenges in business, careers and your personal life.

▪️Leadership
▪️Business Success
▪️Careers
▪️Marketing
▪️Sales
▪️Customer Service
▪️Entrepreneurs
▪️Your Life

I’ve been actively sharing my experience and proven Audacious Moves for over a decade.
And it’s all “How To” material that is easy to read—“fog factor” is close to ZERO—and can be put to use immediately, unlike the theoretical CLAPTRAP espoused by many other sources.

2. Unleash Your ONLY Self

In a world that both teaches and encourages conformity, compliance and following the rules, BeDifferentOrBeDead.com celebrates nonconformity, contrarianism, disruption and how to introduce discontinuity as a key differentiation tool.

Through thought-provoking reality-based articles, personal stories and practical & actionable tips, Roy Osing’s blog and books inspire you to discover what makes you special, your quirks, passions, and individual authenticity and express them in a way that satisfies the needs of others—your company, boss and loved ones.

Discover the power of being unapologetically yourself and how it can transform your life and, more importantly, the lives of those around you.

3. Find Your Passion and Purpose to Get Out Of The Herd

Do you feel like you’re drifting through life with no clear sense of direction, being pulled to and fro by the populist narratives of the day?

BeDifferentOrBeDead.com provides practical and proven ways to help you discover your unique passions and purpose that will serve others in an exemplary manner.

From career advice to personal development strategies to successful business strategies, you’ll find guidance to ignite your inner fire, become The ONLY One who does what you do, and pursue your dreams audaciously and with confidence.

4. Join Others Who Want To Be Free Of Mediocrity

At BeDifferentOrBeDead.com you’re not alone on your journey to BE DiFFERENT and distinguish yourself from the “herd of sameness” around you

Connect with like-minded individuals who are also striving to break away from societal norms and embrace their unique path.

Share your experiences, offer support, and celebrate each other’s victories in a welcoming environment.

5. Take The Quiz To Find Out If You’re DiFFerENT

Do you want to differentiate yourself or your organization from the crowd around you and your competitors?
Take my Quiz to determine if you’re taking the right actions to achieve your objective.

My Quiz explores how you are currently applying the various aspects of BE DiFFERENT in your business planning, marketing, sales and customer service efforts. And it gives you direction on the area that needs the most attention NOW!

Have fun rating yourself (with no one watching you) HeHe.

Don’t settle for mediocrity when you can live a life that’s truly audacious, remarkable and extraordinary.

Visit BeDifferentOrBeDead.com today and embark on a journey of transformation from the norms of the day to a unique YOU that satisfies what others CARE about in a way no one else does.

Remember, it’s not about fitting in; it’s about standing out from the common herd and being proudly, unapologetically you.

Cheers,
Roy
My 100 Podcast Shows that will make your business and your career incredibly successful.

My Podcast Show Audacious Moves to A BILLION will share the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Un-heard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 5.6.24 at 05:44 am by Roy Osing
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April 29, 2024

Differentiation Really Sucks Today. Here’s How To Nail It

Differentiation Really Sucks Today. Here’s How To Nail It.

Differentiation: What’s the problem?

UNDIFFERENTIATION IS HAPPENING!

▪️COPYING IS RAMPANT!

You can’t be different if you’re in the COPY MODE.
Everybody copies everybody. Benchmarking is used as the ‘tool of innovation’.

It’s dishonest.

“Strategic convergence means that over time most firms end up in the same place. 
This is what happens if you all read the same books, watch the same Ted talks, hire the same consultants and use the same case studies.  This is accelerated if you use benchmarking which involves watching what your competitors are doing and copying them.
Emulation gets you to parity. But when everyone does it it gets you to strategic hell.” — Herman Singh LinkedIn Post

▪️CLAPTRAP & NARCISSISM DOMINATE!

CLAPTRAP meaningless expressions still used to stake a competitive position:

BETTER, BEST, #1, LEADER, PREMIUM, MOST COMPELLING, MOST RELIABLE. GREAT TASTING. FIRST EVER, LOWEST COST, & MOST TRUSTED.

Examples…

“Canada’s largest and most reliable 5G network”

“America’s Most Popular Meal Kit.”

“The smartest way to get around.”

“The simplest path to customer delight.”

▪️ASPIRATIONS INUNDATE!

“We’re in business to save our home planet.”

“To inspire humanity – both in the air and on the ground.”

“Our mission is to make the world happier and healthier

“Champions of Customer Service”

Differentiation: What’s the solution?

“THE ONLY STATEMENT” — “WE ARE THE ONLY ONES WHO…”

▪️️The ONLY Statement answers the question “Why should I do business with you and not your competitors?”. It is a specific expression of what YOU promise THEM and clears the roadway of narcissists, aspirationalists and CLAPTRAP artists.
▪️The ONLY Statement is binary. It either exists or it doesn’t unlike CLAPTRAP and ASPIRATIONS.
▪️The ONLY Statement is measurable unlike CLAPTRAP and ASPIRATIONS.
▪️The ONLY Statement is about THEM not YOU!. It speaks to someone else and what they need from you. It’s NOT about the value and benefits YOU think you deliver.
▪️The ONLY Statement is NOT a tactic. It’s an expression of strategy. It exists to serve a strategic purpose and must have a Strategic Game Plan to provide context for it.

The ONLY Statement Process

#1. Declare your growth goals — HOW BIG do you want to be?

#2. Determine the Customer Groups that have the potential to deliver your growth goals — WHO do you intend to SERVE? Focus on the critical few Groups; avoid mass market thinking here.

#3. Determine what the WHO CARES about, not what they “need”. The “need” space typically has many competitors and prices are forced downward making it tough to maintain healthy margins. Definitely a place you don’t want to hang out.

If, on the other hand, you are able to discover what your WHO CRAVES, DESIRES, COVETS AND LUSTS FOR, you will find few competitors and the ability to charge higher prices because people are generally willing to pay more to satisfy their emotional appetites.

Have a conversation with your WHO to uncover what they CRAVE. “What keeps you awake at night?” to a business is a great way to start the discovery process.
On the consumer side, gentle probes around their lifestyle will yield the desired result.

#4. Draft your ONLY Statement—“We are the ONLY ones who…”—by either matching your existing skills and competencies with the CRAVINGS of the WHO or by defining what you NEED TO BE in order to satisfy their CRAVINGS.

To the latter point, you may have to reframe your business to be able to deliver what your WHO CRAVES because you’re currently devoid of the required capabilities to do it.

“Lawn Care Services Co. is the ONLY service partner who delivers personalized home care services to homeowners.”

“Marine Co is the ONLY complete service partner committed to delivering solutions to grow a boat dealer’s business.”

#5. “Unpack” your ONLY Statement. Provide more detail on some of the words and phrases contained in your ONLY to enhance the understanding of exactly what it means.
This granularity is critical in order to avoid the CLAPTRAP syndrome and be able to communicate it to your WHO in clear concise terms.

In the Lawn Care Services ONLY Statement, the unpacking exercise could look like this:

▪️By “service partner” we mean…
▪️By “personalized” we mean…
▪️By “home care services” we mean…
▪️By “homeowners” we mean…

Don’t be afraid to provide too much unpacking information. The more detail you provide the clearer it is and the easier it is to communicate to your employees and your WHO.

#6. Treat your ONLY as a draft. Your ONLY Statement is never done, it’s always a draft and will need to be tweaked when circumstances change — competitor moves, customer behavior, economic fluctuations, political policies.

Be prepared to shift ONLY emphasis when you spot changes.

#7. Test your ONLY. Before patting yourself on the back for the great work you’ve done, TEST your ONLY Statement to make sure it accurately addresses what your WHO CRAVES. Talk to a selected number of the WHO directly and discuss it with your frontline employees.

If it’s not relevant to what your WHO CRAVES, keep working on it until it works for THEM.

There is so much clutter out there on “The Brand Promise” and “Unique Selling Propositions” that do little but propagate the differentiation problem.

They don’t establish differentiation because they communicate what YOU think about YOU.

Breakaway to The ONLY Statement. Why? Because I invented it and it took a startup to A BILLION IN SALES!

Cheers,
Roy
My 100 Podcast Shows that will make your business and your career incredibly successful.

My Podcast Show Audacious Moves to A BILLION will share the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Un-heard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 4.29.24 at 05:38 am by Roy Osing
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April 8, 2024

What’s Wrong With Being “Number 1” in the World?

What’s Wrong With Being “Number 1” in the World?

Claiming that you’re “Number 1” at anything is not only misleading, it’s disingenuous.

What’s the definition of Number 1

Who measures the results among all contenders for the title?

Who decides on who gets the title? What are their qualifications to be the judge? Who decides they should be the judge? All contenders or just the claimant?

It’s easy to (disingenuously) claim you’re Number 1, but it doesn’t mean anything credible in terms of defining what separates one organization from another in the market.

Number 1 fits in the list of CLAPTRAP expressions that are (way too often) used to answer the question: “Why should I do business with YOU and not your competitors?”

Words like these dominate the competitive claims sky and render literally NO value in helping people choose one company over another: “better”, “best” and “leader”.

AND, Number 1 is one of the most NARCISSISTIC expressions out there.

”Number 1” is YOUR view of YOU.

How does that serve your customers?

It doesn’t.

It merely established you in the Number 1 herd of narcissists.

And it’s lazy marketing. It’s easy to say it when you have nothing concrete that makes you unique.

It’s hard work creating a unique competitive claim that is relevant and meaningful to the customers you intend to SERVE.

The way through the meaningless maze of aspirational thinking is to create The ONLY Statement…. “We are The ONLY Ones who….” to separate your organization from your competitors.

“You don’t want merely to be the best of the best, you want to be the ONLY ones who do what you do — Jerry Garcia, The Grateful Dead

Cheers,
Roy
My 100 Podcast Shows that will make your business and your career incredibly successful.

My Podcast Show Audacious Moves to A BILLION will share the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Un-heard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 4.8.24 at 05:10 am by Roy Osing
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April 1, 2024

5 Epic Ways to Grow the Value of Your Business

5 Epic Ways to Grow the Value of Your Business.

Are you focused on growing the value of your business?

You should be.

Working ON your business needs to take priority at some point over working IN it.

These 5 value-building Moves we made to create a BILLION DOLLAR organization had amazing results; they can work for you too!

#1. Differentiate your business from your competitors — Can value be created in your business if you are the same as everyone else in the markets you serve?

You need to be The ONLY ONE who does what you do.

#2. Focus on growing top line revenue — Revenue trends tell you how the market “feels” about the value you deliver.
Use it as the main indicator of whether or not you’re growing sustainable value in your business.

#3. Stop! doing yesterday’s relevance — You don’t have unlimited resources and you can’t afford to be spending time on activities that don’t add value to your business.
Whack! the stuff that isn’t on your strategy.

#4. Build relationships for long term growth; don’t chase short term revenue kicks — Set your sights on creating long term sustainable value; short term revenue bursts are fine but if you can’t maintain that level of performance over the long term they’re not value-building at all.

Put in place a relationship-building culture rather than one that focuses on sales.

Sustainable value—and growing gross revenue— is created from a customer base that is loyal to you and trusts that you will solve their problems/exceed their expectations over the long run.

#5. Execute first; plan second — Sure your plan is important, but don’t get mesmerized by it. Trying to get it “perfect”, whatever the hell that means.

While you’re trying to get your direction exactly right, your smart competitors are bypassing you because they’re executing their “imperfect” plan.

Spend 20% of your time to get your plan “just about right” and 80% of your time on how to execute it.

Cheers,
Roy
My 100 Podcast Shows that will make your business and your career incredibly successful.

My Podcast Show Audacious Moves to A BILLION will share the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Un-heard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 4.1.24 at 01:51 am by Roy Osing
• Permalink