Roy’s Books

My BE DiFFERENT or be dead books are all based on the simple principle that I discovered early on in my career: if you’re not DiFFERENT in some meaningful way, success eludes you.

In my experience, being essentially the same as others is never a winning formula. Following prescriptions handed out in textbooks and copying the best practices of best-in-class organizations do not liberate a person or organization to achieve remarkable things.

Greatness comes from innovation and creativity that separates people and businesses from one another.

In my books you will discover how to stand-out from your competitors in business and in your personal career.

I will show you how I applied my audacious BE DiFFERENT practices to take a startup Internet and data business to a BILLION in sales in a short period of time.
In simple practical steps you will learn how to apply my ‘unheard-of ways’ to your business planning, marketing, sales and customer service efforts to relentlessly drive superlative financial performance and leave your competitors in your wake.

And, I will share my secrets on how being different can produce a successful career with the financial rewards that go with it.
You will be amazed at how simple it is to build a unique career plan that doesn’t conform with textbook thinking and how to execute your plan with absolute brilliance.

It’s a tough and complicated world we’re in; to successfully navigate through the unpredictable challenges thrown at you, you need a practical guide that has done it and can show a BILLION in sales to prove it.

My book series is all you need.

You can trust my work.

You won’t find it anywhere else.

Cheers,
Roy