Roy's Blog: October 2014

October 27, 2014

Why do people use busyness as a bloody excuse?

A supreme pet peeve of mine.

We finish our meal and would like our table cleared of the left-over rubbish and debris.

We wait and wait and wait…

Servers fly by, careful to avoid eye contact with us.

Their response when I finally asked for help: “I would have cleared your table earlier but I was too busy.”

This is a common problem. People today are “too busy” to do the right thing; captivated in their moment rather than focussing on what is right.

“Too busy” to keep a promise, meet that friend for lunch, take the extra time needed to care for a customer or to say thank you to someone who has done you a favour.

“Too busy” is the rationalization for avoiding what should be attended to. It also serves the thrill some people get from “activity-mania”; they love to chase stuff. They aren’t focussed.

But it’s the easy way out.

Whenever you hear yourself thinking or talking “too busy”, STOP!

Be ruled by The Right Thing not Busyness.


BE DiFFERENT or be dead Book Series

  • Posted 10.27.14 at 04:30 am by Roy Osing
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October 20, 2014

Why do most businesses lack the human element?

How can it be?

A business is a pluralistic “society” with a very specific end game: deliver what is produced; what is manufactured; what is available for distribution and make money.

Most businesses push their products and services on people. Rarely do they see themselves in the “experience delivery business” where creating amazing memorable experiences for their customers is their raison d’être.

They focus on their products and try to wrap the “service thing” around them.

But there is no question what the priority is: sell product.

With this singularity of focus, how can the business society be human?

How can the employee herd amaze customers by serving them in an exemplary way when they are driven to make monthly sales targets?

They can’t.

Businesses can only be human if they lead with “serving humans” as their prime directive; if it forms the context for everything they do.

“Delivering Happiness” drives the behaviour of every Zappos employee, not selling shoes. Any wonder that Zappos is a model for providing the human experience in business? And by the way, if anyone doubts the economic value of delivering happiness, remember that Amazon bought this culture for over $1Billion.

Hypocrisy in motion is the ingenuous businesses declaration to “put you first” and “delight you” when all their employees are expected and rewarded to hit monthly revenue targets and cost reduction goals.

How can a Call Center rep possibly be motivated to dazzle their a client with a little extra caring and attention when management is only interested in the duration of the call and amount of revenue generated?

Business humanity requires a human purpose; most organizations unfortunately don’t see it this way.


BE DiFFERENT or be dead Book Series

  • Posted 10.20.14 at 03:47 am by Roy Osing
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October 16, 2014

Over 30 proven ways to make your business successful

If you are looking for tips on how to have a better chance of business success, here is a selection of over 30 of my articles on the topic.

‼️NEW POST‼️  7 reasons most call centers are absolutely shameful

This is what a service miracle looks like

The right idea with no execution is a waste

How to AMAZE your customers in 4 easy ways

9 reasons you should be talking about “cut the CRAP”

But can you really pull it off?

7 proven ways to stay in the lead 

Shocking ways “the only one” is bringing sexy back

Is there really anything wrong with overkill?

5 surprising ways to ignore your competitors

What is the one thing that customers should NEVER hear

Why your competitors are afraid of the truth 

Why angry people can make you successful

How can HR people be more valuable? 

How to improve marketing and sales working together

Why do people on the frontline make you successful? 

8 proven steps that will make your retail business successful 

5 ways to rethink your recruiting strategy

The proven way to create a competitive advantage

This is what happens when your business isn’t different

Once you have a competitive advantage here’s how to keep it

How important is the product really?

5 sure-fire ways to get an advantage over “the bad guys”

How to accelerate your organization to the highest level

Why the best business advantage is reacting

2 simple reasons most new businesses fail

Real progress is not made by being more efficient

Why should I do business with you and NOT your competitor?

How to grow your business beyond expectations

How to not have all your eggs in one basket: a primer on revenue diversity

You must resist the temptation to run with the herd

7 tactics to put in motion to sustain your market position

Does “sameness” really threaten the survival of an organization?

The perfect business plan for small business

The herd

Put your money in the rare customer who loves you back

How to provide AMAZING customer service in 4 proven steps

If you want to be successful don’t run with the herd

Benchmarking is an excuse for original thought; it sucks

5 ways to renew your business strategy

Your competitive advantage must be more than just hot air

15 actions that create successful competitive differentiation

Hot air

10 rules to improve your strategy execution

The ONLY way to have a real competitive claim

You can screw customers over and they’ll love you for it

How to eliminate the CRAP in your business

6 steps that will prevent your startup from going down in flames

6 tips for bucking the small business failure rate

Playing the price cutting game isn’t good marketing, it’s insanity

Business failure

The only 5 analytics you need to run your business

10 ways to make your customers feel appreciated and important

5 ways to get employee incentives working effectively

How to build a business strategy in 3 simple steps

Promise nothing if you can’t execute

Stimulate creativity In your organization by asking two questions

What small organizations can teach large ones

5 ways to get your customers addicted to you


Check out my books on business tips and other stuff…

BE DiFFERENT or be dead: Your Business Survival Guide
Learn How to Market in the Storm to Take Your Business to Another Level
A Weekly Calendar for Business Leaders
Six Acts of Leadership for Business Growth
Successful Businesses Execute First and Plan Second
How to Stand-Out and Power-Up Your Business Career

  • Posted 10.16.14 at 05:42 am by Roy Osing
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October 13, 2014

This is what it looks when you benchmark others

The process of benchmarking best in class is not very insightful or creative.

1. Determine who is considered to be “the best” at doing something.

2. Figure out how they do it.

3. Copy them.

Not very original to say the least.

In no way does benchmarking separate your organization from the herd. Nor does it separate you from the crowd.

Copy and lower the bar.

Copy and reduce the lowest common denominator.

Copy and perpetuate invisibility.

Copy and blend in.

Benchmarking shows ZERO originality. ZERO reason why someone should buy from you as opposed to someone else.

And ZERO reason why you should be in business.



Then at least if it doesn’t work out you can be proud that it was YOUR idea not some other member of the herd.

And try again.


BE DiFFERENT or be dead Book Series

  • Posted 10.13.14 at 05:41 am by Roy Osing
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