Roy's Blog: January 2014

January 27, 2014

What happens when you deliver unforgettable moments?

How will you know when your organization has finally “grown up”?

How will you know when you are building long term sustainability in an unpredictable and chaotic world?

How will you know when your fan base will carry you forward to where you need to go?

You will know when everything you do is focused on creating unforgettable moments for the people you serve.

Unforgettable means…

— Lasts in your mind forever

— Powerful emotional experience

— Can’t get it out of your mind

— Impossible to stop talking about

— The topic of your story-telling

— Gives you goosebumps when you describe the moment

Measure whether or not you are doing it. Ask your customers if they have had an unforgettable moment with you. What did it look like?

Measure the extent to which unforgettable moments are delivered INTERNALLY among employee groups. Does marketing deliver them to sales? If it’s not happening on the inside, it won’t likely happen on the outside.

Make it THE major component of employee compensation plans. If 80% of their bonus pay isn’t related to delivering unforgettable moments it won’t happen.

As a leader, “catch people” doing it. Recognize them. Honor them among their peers. Make them heroes.

Talk it up. Make it matter by declaring the unforgettable moment story THE vital fabric of internal AND external communications.

Publicize unforgettable moments to your employees. Describe what made them “irresistible”. Get a customer quote to reinforce how they FELT about it and how important it was to them.

Change the conversation among your employees: you no longer supply products and services; you now supply ungorgettable moments.

Be The ONLY one that delivers unforgettable moments the way YOU do.


Check out my BE DiFFERENT or be dead Book Series

  • Posted 1.27.14 at 05:43 am by Roy Osing
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January 6, 2014

This is what it means to be a crazy contrarian

CoNTRARIANS get noticed.

— They offend some; they amaze others.

— They don’t propagate the same-old same-old boring stuff everyone else does.

— They oppose every aspect of the status quo.

— They make people nervous.

— They are the topic of conversation.

— Their friends are weird.


CoNTRARIANS get remarked about.

— They get quoted.

— They add a different dimension to the conversation.

— They are admired for their outspokenness.

— They attract a quirky different following than everyone else.

— They are copied by other divergents.

Pick a CoNTRARIAN point of view and shout it out.

LOUDLY because there is way too much clutter to be heard if you don’t.

And celebrate whatever you get back.


Check out my BE DiFFERENT or be dead Book Series

  • Posted 1.6.14 at 05:03 am by Roy Osing
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January 2, 2014

3 simple things to turn your resolution into amazing results

It’s a game plan NOT a resolution.

A game plan to achieve your goal by the end of the year. A declaration with sufficient granularity to define specifically WHAT needs to be done to get to where you want to get to.

I am not a fan of resolutions.

“I resolve to…” is merely an aspiration; a dream that more often than not lacks the precision to achieve it.

You may have the will; but unless you define the steps to achieve it, it is unlikely to happen.

My resolution is to get fit isn’t particularly helpful in terms of actually doing it; “I intend to join a gym by Feb 1st and workout at least twice a week.” Is much better because it’s operational.

Here are 3 suggestions that might move you forward:

1. Keep it simple. What’s complicated DOESN’T get done. Try for the binary thing: on or off; do it or not. Easy to measure.
You either want to get a new job or not. “Doing better” is a non-objective. Too wishy-washy. Too vague. “I intend to go on a vacation to Tahiti by September”. Nice. Simple.

2. Keep it focused. On your most pressing priorities. Just because the herd wants to go gluten-free you don’t have to.
And only include something if you are serious about doing it. What do you “itch for”? What do you crave. Ignore the rest of the universe. What do YOU want?

3. Keep it to three. Many scattered complicated declarations don’t work. Few promises get kept. Frustration creeps in. Your personal plan isn’t a To Do List. It’s not a list of possibilities.
What 3 things would make your life so much better? Travel? Education? Health? Career? Family?
Pick your top 3 and get on with it.

Good luck…


Check out my BE DiFFERENT or be dead Book Series

  • Posted 1.2.14 at 05:43 am by Roy Osing
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