Roy's Blog: July 2012

July 30, 2012

Rockers can teach these 5 amazing things to leaders

Everyone loves a rock star.

Here are 5 lessons we can learn from these icons to make your business remarkable.

1. Play what your fans want to hear. Regardless of whether you like the song or the fact you have played it a million times. Give ‘em what they want — be relevant. Remember it’s about them not you.
It’s not about what you want to play, it’s about what they want to hear.

2. Go over the top on occasion. Do something outlandish. What’s your answer to bustin’ a guitar during a concert? Never be predictable and boring.
Spice up your life every once in a while. Keep your fans guessing what you will do next.

3. Rev people up. Get ‘em screaming over you. You’re in the feelings generation business. What feelings do you want your fans to experience what they do business with you?


4. Get ‘em talking about you. Engaging with other fans to spread your word. Traditional marketing in out; engaging your fans to talk you up to others is the most effective way to enhance your popularity.
If you can’t get viral you won’t go anywhere.

5. Give your fans special attention. The Grateful Dead provided the best deals and the best seats ONLY to their best fans. What are you doing to treat your top customers the same way?

Think about your business as a rock concert where you as the performer tries to blow the minds of your fans.

Study what the great rockers do.

Apply what you learn.

Rock on!


Check out my BE DiFFERENT or be dead Book Series

  • Posted 7.30.12 at 10:36 am by Roy Osing
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July 23, 2012

2 crazy businesses that will make you LOL!

Successful people know who they are. The same goes for stand-out organizations. They know what they stand for and they are always true to their brand.

Here are two examples of organizations who are not only outlandish according to most standards but are also memorable to the people they are speaking to.

But they attract a conversation.

Hans brinker

The Hans Brinker Hotel in Amsterdam .

From their website: “The Hans Brinker Budget Hotel has been proudly disappointing travellers for forty years.
Boasting levels of comfort comparable to a minimum-security prison, the Hans Brinker also offers some plumbing and an intermittently open canteen serving a wide range of dishes based on runny eggs.”
“For only 25 euro you can stay in one of our spectacularly un-spacious suites, each of which does not feature a flat-screen TV, a double bed or free access to our non-existent swimming pool and spa area”.

Honest. Sets expectations.

Heart attack grill

The Heart Attack Grill in Las Vegas is another example.
Founded in 2005, they position themselves a “Hospital Theme Restaurant”.
The most popular item on the menu is a “Quadruple Bypass Burger” worth 8,000 calories. People over 350 lbs (and you have to be weighed to confirm your weight) eat for free.
Waitresses (“nurses”) take orders (“prescriptions”) from the customers (“patients”).
An review .. “Jon Basso gets 5 stars for having a gimmick, nerve, and marketing skills. He doesn’t pretend to have a great restaurant. In fact, he doesn’t care if you like it or not, as long as people are curious enough to come and pay to eat.”

Again, in-your-face. Contrarian. Over the top.

Two good examples of businesses wanting to step out and take a chance to be unique by going against the flow of well established business and societal principles.

I applaud the spirit of leaders who are willing to take this type of risk in the face of the obvious criticism and cynicism that crashes down on them from such moves.


Check out my BE DiFFERENT or be dead Book Series

  • Posted 7.23.12 at 10:15 am by Roy Osing
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July 16, 2012

Why is benchmarking no good for competitive success?

Benchmarking might help you improve your operations efficiency but it won’t make you stand-out from your competition.

Unfortunately too many organizations rely on this tired Total Quality Management concept with the mistaken belief it will somehow make them special in the market and somehow get them a competitive advantage.

Not so.


We need to get our thinking straight. Uniqueness comes from looking to be different than our competitors not copying what others do, even if they do it well.

Let’s start thinking about being different than best in class not copying best in class.

About coveting different than breed not best of breed.

And let’s all agree that the question “How are we different?” shall command the conversation airwaves in our organizations.

And that being different will be the new benchmark for leaders to aspire to.


Check out my BE DiFFERENT or be dead Book Series

  • Posted 7.16.12 at 10:03 am by Roy Osing
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July 9, 2012

15 lessons you can learn from Lady Gaga

Here’s a quick overview of one of my discoveries on iBooks. It’s called “What you can learn from Lady Gaga” by The Editors of New Word City.

Lady Gaga was born Stefani Joanne Angelina Germanotta on March 28, 1986, in New York.

Who is she? She’s an inspiration to business (IF WE LISTEN).

Check out these lessons:
1. Focus is crucial to success.

2. Stay humble and focused on the work, not your ego.

3. Find your heroes and determine how they inspire you.

4. Find a mentor that you can learn from. Find someone you admire and ask them (with humility, charm, and warmth) for their input and help.

5. Be a sponge. Gaga inhaled the history of her world. Take concrete steps to learn everything you can about the history, idiosyncrasies, and influences in your chosen field.

6. Celebrate collaboration. Find your collaborators and nurture the relationships.

7. Find your fans. Lady Gaga knew she appealed to the lucrative gay market, and she assiduously courted it. Define, charm, and cultivate your first-users and core customers.

8. Be disciplined - and discreet. Gaga tightly controls her image and guards her private life. Avoid oversharing and remember: there is no such thing as privacy on the Internet.


9. Mess with success. Gaga revised her sold-out show until it was up to her standards. Can your latest project use a boost, a tweak, that extra oomph?

10. Open up to inspiration. Inspiration keeps you fresh, feeds you ideas, energizes you, and nurtures your soul.

11. Surround yourself with talent. Don’t be afraid of being overshadowed - in fact, that should be your goal.

12. Take risks. leadership is about being bold (not to be confused with reckless), breaking the mold, and knowing when a risk is worth taking.

13. Form an emotional bond with your customers. Define your emotional connection to your customers and actively work to deepen it.

14. Master social media to engage with your Fans.

15. Know what you want. Remind yourself everyday of what you want to accomplish - and what you need to do to get there.

Post this checklist on your wall.


Check out my BE DiFFERENT or be dead Book Series

  • Posted 7.9.12 at 10:50 am by Roy Osing
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