Be Different or be dead

January 1, 2021

Why does business survival depend on being irresistible and different?

Why does business survival depend on being irresistible and different?

Never has it been more important for your business to be distinctive—to be different—in the marketplace than it is today.

Consumers are spending fewer discretionary dollars. Competition is intense as businesses jockey for the winning formula to attract customers, remain profitable and survive in this challenging environment. Those that don’t face this reality slowly wither and eventually fail. 

In BE DiFFERENT or be dead: Your Business Survival Guide, I show you how businesses can navigate the turbulent waters of the contemporary economy. 

Drawing on what I learned and successfully implemented over my career as an executive leader, and entrepreneur in the telecommunications industry, and as a business consultant, I give you the real deal: performance enhancement and survival ideas based on solid business principals that work in the real world.

I focus on strategies that I personally developed and executed: things you can do today to immunize your organization against performance decline and business failure tomorrow.

Practical and proven.

For business strategy executives, marketing and sales executives, customer service executives and business owners and entrepreneurs alike, BE DiFFERENT or be dead is an invaluable resource for any leader looking to create a competitive edge for their organization and build long term success.

Key concepts

Here are only a few of the groundbreaking and unheard-of topics in my book you won’t find anywhere else:

— Cut the CRAP.
— Never chase Yummy Incoming.
— Plan on the run.
— Execute first, plan second.
— Get your business plan just about right.
— Customer share: the new marketing measure of success.
— Serving customers: the NEW customer service.
— The customer experience roadmap.
— Service Recovery = Fix the mistake + Surprise the customer with what they don’t expect.
— NEW Sales Mantra: LOSE THE SALE!
— Benchmarking sucks.
— Craft The ONLY statement for competitive differentiation.
— Product flogging is disgusting.
— ME! NOW! marketing is replacing mainstream marketing.

What some of my readers say…

“I had trouble putting this book down. In these challenging times this is exactly what business leaders need to weather the storm. BE DiFFERENT or be dead by Roy Osing is bang on for sales people, marketing executives, entrepreneurs and owner operators. Learn from Roy…I did!”
— Dr. Peter Legge, OBC, LL.D (HON), CEO/Chairman/Publisher Canada Wide Media Limited

“BE DiFFERENT or be dead is one of the top business books in the U.S.”
—Soundview Executive Book Summaries, Concordville, USA

For business strategy executives, marketing and sales executives, customer service executives and business owners and entrepreneurs alike, BE DiFFERENT or be dead: Your Business Survival Guide is an invaluable resource for any leader looking to create a competitive edge for their organization and build long term success.

BE DiFFERENT or be dead: Your Business Survival Guide is available here.

Cheers,
Roy
For all of my books, check out my BE DiFFERENT or be dead book series

• Posted 1.1.21 at 12:00 pm by Roy Osing
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