Roy's Blog: December 2013

December 30, 2013

How to get noticed and standout in a crowd

Resist the temptation to WOW people with your intellect.

It’s not about what you say, but what you do. So DO something.

Don’t overthink; just DO.

Do something remarkable that gets talked about.

It can be weird


But it can’t be herd behaviour. Commonplace. What others have done.

Do something amazing FAST. Slow and steady has a harder time of being noticed because incremental change often passes us by without fanfare.

Do something of epic proportions.

Don’t look for perfection; just get it done.

Repeat the above everyday.


BE DiFFERENT or be dead Book Series

  • Posted 12.30.13 at 05:32 am by Roy Osing
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December 23, 2013

We’re weird at Zappos… “Hsieh-isms”

Choose Weird Fans

Tony Hsieh is CEO of Zappos and Author of Delivering Happiness (a GREAT read btw).

Here is a selection of quotes from “Happiness” that resonated with me:

- “Remember it’s a long term game. You will win or lose individual hands or sessions, but it’s what happens in the long term that matters.” (on the
similarity between poker and business)
- “Differentiate yourself. Do the opposite of what the rest of the table is doing.”
- “Stop trying to network. Instead just try to build up the number and depth of your friendships...”
- “Never outsource your core competency.” (on Call Centers)
- “... customer service is the entire company not just a department.”
- “When you’re trying to build a sustainable brand and create customer loyalty, sometimes saving money is not the point.”

-“Too many companies think of their Call Center as an expense to minimize…”
- “As unsexy and low-tech as it may sound, our belief is that the telephone is one of the best branding devices out there.”
- “Look at every interaction through a branding lens instead of a cost-minimizing lens…”
- “Make WOW part of your company’s everyday vocabulary.”
- “Don’t measure call times, force employees to up sell and don’t use scripts.”
- “Have the entire company celebrate great service. Tell stories of WOW experiences.”
- At the end of the first week of training we offer everyone $2000 to quit. We want employees that believe in our long term vision and want to be part of our culture.”
- “One of the things that makes Zappos different is we value having fun and being a little weird.”
- “Ask yourself: what can we do to be a little weird and differentiate ourselves?”

Good advice Tony.

What a wonderful world it would be…


BE DiFFERENT or be dead Book Series

  • Posted 12.23.13 at 05:47 am by Roy Osing
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December 16, 2013

Why are relief pitchers so important to the game?

Baseball does this as a matter of course.

They KNOW their “Plan A” starter might not complete the game.

The Relief “Plan B” guy waits in the wings to be called on to pick up the action if Plan A goes south.

A Plan B strategy is normal in baseball. Every team has one. Each team wants to have the best stable of Relief Pitchers in the league because they are a key ingredient to winning.

The consistent winners covet strong relief pitchers.; it’s their competitive advantage.

The baseball model is a relevant template for ANY organization looking to win consistently.

Spend as much time figuring out what Plan B looks like when Plan A doesn’t pan out.

Plan A NEVER works the way it was conceived, so it makes sense to have a back-up, right?

If it’s so obvious, then why do so few organizations PLAN for the unsuccessful Starter?

Contingencies. Back-ups. What-if’s.

All key ingredients to winning in a volatile economy and highly competitive marketplace.


BE DiFFERENT or be dead Book Series

  • Posted 12.16.13 at 01:59 am by Roy Osing
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December 9, 2013

Do you really have the stomach to win?

Succeeding in business is not that complicated really.

Your situation analysis:

— there are no more Steve Jobs out there (or at least the possibility of finding him/her is pretty remote);

— there are NO silver bullets, one-shot wonders for success;

— the are very few “new ideas” out there that will make you “Wonder Woman”.

The truth is, winning is a function of your stomach not your brain.

Intellectualize all you want but it is meaningless UNTIL you ACT.

Give me GUT over BRAINS any day; “Fire-in-the-Belly.”

Why don’t we teach GUT at business schools in addition to probability theory?

The truth is, graduates from BS come out believing that “pristine solutions” will work.

How many great (on paper) ideas have you seen die on the vine because they don’t have a “passion player” driving them.

Why don’t we promote people with GUT as being just as important as SMART? How about starting a conversation around someone’s “GQ” (gut quotient) in addition to their IQ?

It will never happen!

Why? Because we STILL covet the brain rather than what the brain needs to actually accomplish something.

Without GUT the brain is useless.

Find more GUT.

Hire GUT.


BE DiFFERENT or be dead Book Series

  • Posted 12.9.13 at 01:40 am by Roy Osing
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