Be Different or be dead

July 30, 2012

5 excellent business lessons you can learn from a rock star

Source: Unsplash

5 excellent business lessons you can learn from a rock star.

Everyone loves a rock star.

Here are 5 lessons we can learn from these icons to make your business remarkable.

1. Play what your fans want to hear. Regardless of whether you like the song or the fact you have played it a million times. Give ‘em what they want — be relevant. Remember it’s about them not you.

It’s not about what you want to play, it’s about what they want to hear.

2. Go over the top on occasion. Do something outlandish. What’s your answer to bustin’ a guitar during a concert? Never be predictable and boring.

Spice up your life every once in a while. Keep your fans guessing what you will do next.

3. Rev people up. Get ‘em screaming over you. You’re in the feelings generation business. What feelings do you want your fans to experience what they do business with you?

4. Get ‘em talking about you. Engaging with other fans to spread your word. Traditional marketing is out; engaging your fans to talk you up to others is the most effective way to enhance your popularity.

If you can’t get viral you won’t go anywhere.

5. Give your fans special attention. The Grateful Dead provided the best deals and the best seats ONLY to their best fans.

What are you doing to treat your top customers the same way?

Think about your business as a rock concert where you as the performer tries to blow the minds of your fans.

Study what the great rockers do.

Apply what you learn.

Rock on!

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 7.30.12 at 10:36 am by Roy Osing
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