Roy's Blog

June 15, 2026

10 Ironclad Moves An Entrepreneur Should Make

10 Ironclad Moves An Entrepreneur Should Make

So you’ve got a million-dollar idea and the drive to make it a reality? Welcome to the exciting, yet unforgiving, world of entrepreneurship.

Here’s the hard truth: most startups fail.

But fear not, fellow go-getter! I’ve been there, building an internet startup that shattered sales barriers and reached a billion dollars.

Now, I’m sharing 10 battle-tested moves to increase your odds of success and avoid the high casualty rate of new ventures.

Rule #1: Be the Unicorn in the Crowd — There’s a reason they call it a competitive market.
Don’t just blend in with the herd. Find your “ONLY Proposition” – what makes you stand out from the crowd?

Rule #2: Craft a Lightning-Fast Strategy — Time is money, especially for startups.
Don’t get bogged down in endless planning. Develop a clear, concise Strategic Game Plan – think 48 hours, not 48 months.

Rule #3: Be an Innovator, Not an Imitator — Don’t settle for copycat products.
Creativity is king! Develop something groundbreaking that solves a problem in a fresh way.

Rule #4: Laser Focus is Your Superpower — Distractions are a startup killer.
Learn to focus relentlessly on your core objectives and ruthlessly eliminate anything that doesn’t move you closer to your goal.

Rule #5: Clean Up Your Act (Internally) — Before you impress the world, get your house in order.
Streamline internal processes, eliminate inefficiencies, and create a smooth-running foundation for growth.

Rule #6: Make Your Customers the Center of Your Universe — They’re the reason you exist! Integrate your customers into the fabric of your business.
Gather feedback, understand their CRAVINGS, and make them feel valued.

Rule #7: Craft an “Awesome Feelings” Strategy — People buy experiences, not just products.
Design your offering to evoke positive emotions in your customers.

Make people feel happy, empowered, or fulfilled.

Rule #8: Recruit Passionate People — Great businesses are built by great people.
Hire Human Being Lovers – individuals who care about people and share your strategic goals.

Rule #9: Sell Cravings, Not Just Needs — Sure, your product might solve a problem, but can it tap into a deeper desire? People are often motivated by aspirations and a yearning for a better life.

Rule #10: Seek Mentors Who’ve Walked the Walk — Find mentors who haven’t just studied business, but who have achieved real-world success.
Look for those with an MBA — ”Masters of Business Achievement”.

By following these 10 moves, you’ll be well on your way to conquering the entrepreneurial battlefield.

Remember, success takes hard work, dedication, and a bit of strategic cunning.

But with the right approach, you can turn your million-dollar idea into a billion-dollar reality.

Now get out there and make your mark!

Cheers,
Roy
My Podcast Show Audacious Moves to A BILLION shares the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Unheard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

  • Posted 6.15.26 at 06:00 am by Roy Osing
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