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April 7, 2025

How to Create a Heart-Led Business

How to Create a Heart-Led Business

(Heads up: This post is based on The Heart-Led Business Show podcast overview “Heart-Led Business Success: A Conversation with Roy Osing”.
I’m grateful to have been a guest on their show.)

In the latest episode of the Heart-Led Business Show, Tom Jackobs invites Roy Osing, a visionary leader known for transforming a startup into a billion-dollar enterprise.

The conversation delves into what it means to lead a business with heart, focusing on customer caring as a strategy for success.

Roy emphasizes the dual dimensions of a Heart-Led business: strategic and executional.

At its core, a Heart-Led approach prioritizes customer well-being as a strategic pathway to growth and profitability.
He warns against superficial aspirations that lack actionable follow-through, advocating for concrete steps that embed customer care into all business operations.

Roy shares unique insights from his career, demonstrating how focusing on customer experiences can create a competitive advantage.

He challenges traditional business norms by highlighting the importance of servant leadership and hiring for empathy—coining the term “hiring for goosebumps” to emphasize recruiting those who truly care about customer experiences.

Tom and Roy also discuss the common misconception that profit and heart-led leadership are mutually exclusive.

Roy insists that focusing on customer care naturally leads to business growth, stating that top-line revenue is a true indicator of customer satisfaction.

The conversation pivots to execution—Roy argues that many businesses fail because they spend too much time planning and not enough executing.

He champions a strategic micromanagement approach, where leaders actively engage in the nitty-gritty of business operations to drive strategy and ignite team commitment.

Roy’s approach flips the script on traditional business education, advocating for passion and emotional intelligence over pure logic to navigate rapid market changes.

He encourages business leaders to embrace simplicity in planning and prioritize execution, using customer cravings—not just needs—to drive innovation.

Tom underscores the episode’s takeaway: adopting a customer caring strategy is transformative.
By understanding and responding to customer cravings, businesses can differentiate themselves in crowded markets.

Whether you’re entrenched in the heart-led movement or seeking to integrate more compassion into your business strategy, Roy’s insights offer valuable guidance.

This episode of the Heart-Led Business Show is a must-listen for anyone aiming to intertwine purpose with profitability.

Cheers,
Roy
My podcast Audacious Moves to A BILLION shares the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

• Posted 4.7.25 at 06:00 am by Roy Osing
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