Be Different or be dead

January 22, 2024

The Truth About My Audacious Pithy Ways

The Truth About My Audacious Pithy Ways.

I’m done with exhaustive articles that placate Google.

I’m done with tiring narration that goes on and on and on…

I’m done with gargling the so-called “rules” for achieving a high ranking for posts.

I’m done with trying to placate someone’s algorithm that defines a “good” post.

I’ve been doing this since 2009 and I’m DONE!

So…. going forward my blogs will abound with pith.

They will be brief — maybe soundbites only. We’ll see.

Forceful.

Vigorous.

Terse.

Edgy.

They will cut like a knife.

Sometimes bordering on obnoxiousness.

And they might be outrageous.

And they most definitely won’t satisfy the rules of SEO.

With a few jaw-dropping links that will uncover more for those who want to dive deeper in my BE DiFFERENT or be dead world.

I will not spoon feed you my content.

I’m not your Mom.

You will have to explore, dig and work for my simple proven-to-work new ideas that will make you successful.

You will have to WANT to learn what actually works in the real world.

I will whet your appetite to discover more of the stuff that helped me grow a startup to A BILLION IN SALES!

So from here on in I’m giving you pithy.

Pithy Ways to “kill it” in business.

Pithy Ways to build a remarkable career and a great life.

Pithy Ways to actually achieve your journey’s end.

Pithy Ways to help you create a crushing tested brand.

Pithy Ways to earn the trust of the person next to you.

And much more pithy…

So BE PiTHY and join the Audacious PiTHY herd with me.

Stand out.

Be unmatched and unsurpassable—the ONLY One—who does what you do.

Be an achiever, not a rule follower.

Cheers,
Roy
My 80+ Podcast Shows that will make your business and your career incredibly successful.

My Podcast Show Audacious Moves to A BILLION will share the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Un-heard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 1.22.24 at 04:57 am by Roy Osing
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January 8, 2024

5 factors that make a service experience amazing or disastrous

5 factors that make a service experience amazing or disastrous.

If you’re in business, you probably want to jump on the service experience bandwagon.
If you do, you need to realize that being successful is not about declaring your intent; there’s hard work involved to make it happen.

These 5 factors helped me consistently deliver amazing customer service experiences on our journey to A BILLION IN SALES!

#1. Context — An amazing service experience is grounded in a business strategy that declares it as a strategic imperative. Memories are created consciously in an organization; they don’t happen through serendipity.

Leadership must demand there be a Strategic Game Plan citing the importance of building customer loyalty as critical to building long term growth of the organization.
Without this strategic context, dazzling service experiences will not occur consistently with every customer engagement; rather they will be hit-and-miss depending on the circumstances of the moment.

In a world without a strategic driver, the service experience will attract few scarce resources—time & money—of the business and memorable ones will therefore languish as a victim of randomness.

#2. Culture — Amazing service experiences happen in a Say YES! culture where the objective is to create a customer engagement process orchestrated to ENABLE the customer to do business with you.

When the organization “leans in” to the customer and looks for ways to satisfy them in any way possible, magic happens!
But when an organization is in the Say NO! mode, the customer engagement process is effectively disabled and amazing service experiences go missing in action.

#3.Caring — Magic Moments with customers occur when they are CARED for by the organization’s employees, they are genuinely interested in what the customer wants, and have empathy for their feelings.

Caring is much more than “satisfying customer needs”. The latter connotes merely supplying the customer with a product or service the organization provides; the former is a much more personal matter.

A caring attitude shouts out to the customer “How can I help?” and places THEM in control.
And to “care for” a customer is to have employees commit the necessary time, attention and energy to truly understand what customers need in the moment and to deliver solutions with warmth and “affection”.

Caring is delivered by employees who “love” humans. These are people who have the innate desire to serve others; to willingly respond to the idiosyncrasies and whims of people in a way that leaves them breathless.

People cannot be trained to love humans. You can train them to “have a smile in their voice” but you can’t teach them to have an honest concern for the customer’s feelings and desires.

Human Being Lovers must be recruited. Period. And Fingerprint Leaders must micromanage the recruitment process to ensure the organization is hiring individuals who give them GOOSEBUMPS!

#4. Clean — Amazing experiences require an efficient product and service delivery machine. You simply cannot create dazzling service experiences if your organization doesn’t supply products on time and as promised.

So the challenge organizations face is to architect their core product and service delivery systems to do their job flawlessly 24X7x365.
This means eliminating delivery systems friction points and increasing the viscosity of the production “machine”.

“Cleanse the Inside” tactics that worked for me :
✔️ Engage your customers in identifying the rules, policies and procedures in your organization that don’t make any sense to them. Target the high value loyal customer group. Invite them to help you; they’ll return the “love”.
✔️ Eradicate (or change] the policies and rules that customers say annoy them. They are real friction points that must be removed.
✔️ Strike a “Grunge Elimination” team to eliminate unnecessary internal bureaucracy in the customer value chain. Coordination and checking activities should be considered for either simplification or complete removal.
✔️ Assign a “CPO”—Chief Process Officer—the role of cross organization processes in core service delivery. This executive should own the ultimate point of responsibility to ensure customer core service requirements are consistently measured and met.

The CPO’s job is to create cross-functional processes that deliver products and services seamlessly to the customer.

Once your core service delivery systems are operating at peak efficiency you have earned the right to build on that base to cultivate dazzling service experiences.

#5. Communications — The way an organization communicates with its customers is extremely helpful to encourage amazing service experiences.
“Dumbing down” the business, eliminating the jargon, and explaining it in a clear simple tone can do wonders to humanize the organization and get customers receptive to it.

Using language like “Dumb Rules”, “Cut the CRAP”, “Gasp-worthy Moments” and “Yummy” all help to demystify a business and its priorities. It makes people view them as more of an advocate than a profit hungry animal who only cares about their bottom line.

The TELUS “let’s make the future friendly” campaign (https://www.telus.com/en/about/news-and-events/media-releases/telus-announces-new-brand-promise-lets-make-the-future-friendly#) is a good example of a communications strategy aimed at simplifying technological innovation and leveraging it to create “…positive experiences and meaningful social outcomes…” for their customers.

Action item: “Wash your mouth out with customers”. Audit the language your organization uses to explain itself to the outside world. Simplify your language and your words to be more inclusive of the customer in your business.

In sum, if you covet amazing service experiences for your business:
✔️ Build a Service Strategy.
✔️ Create a Say YES! culture.
✔️ Have a caring attitude.
✔️ Cleanse the Inside of your organization.
✔️ Communicate in “customer-ese” language.

Cheers,
Roy
My 80+ Podcast Shows that will make your business incredibly successful.

My Podcast Show Audacious Moves to A BILLION.

My BE DiFFERENT or be dead Book Series.

‘Audacious’ is my latest.

• Posted 1.8.24 at 05:44 am by Roy Osing
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December 18, 2023

7 easy ways to become an audacious leader

7 easy ways to become an audacious leader.

The Audacious Leader is ultimately defined by what they achieve—substance—not by style—practicing standard traditional ‘textbook leadership’ behaviors.

It’s what they get DONE that separates the Audacious One from the crowd.

Audacious Leaders are DiFFerENT. They are bold. They are contrarian. They are courageous.

They find ‘the norm’ repugnant.

They are constantly looking for ways to disrupt. To diverge. To step away.

Audacious Leaders:

#1. Differentiate their business by being THE ONLY ONES who do what they do.

They shun modern CLAPTRAP, ASPIRATIONS and NARCISSISM ways that most organizations use to try and separate themselves from their competitors.

#2. Focus on execution more than trying to get the direction of their business plan perfect.

They understand that it is impossible to have an exact direction in a world that is highly unpredictable and uncertain, and that getting their plan ‘just about right’ and learning through execution is the only planning approach that will work.

#3. Lead by ‘Serving Around’. They spend countless hours embedded in the operations of their business asking employees “How can I help?” as their way of discovering impediments to strategy execution.

#4. Practice Strategic Micromanagement skills. They put their personal touch—fingerprints—on the operational elements that dramatically affect the execution of their strategy.

#5. ‘Cleanse the Inside’ of their organization to reduce internal friction and increase the viscosity of the internal value delivery machine.

They purge rules and policies that offend customers along with the inefficient CRAP and grunge that prevents the flawless delivery of what is promised.

#6. Establish a direct Line of Sight between what their strategy SAYS and what people in the organization DO.
Organizational dysfunction occurs when roles are blurry; where the strategy says one thing and employees do another.

Direct Line of Sight means that every person clearly understands what their role is in strategy execution; the Audacious Leader translates strategic imperatives so everyone understands what new roles they must perform and the old ones they have to give up.

#7. Create a ‘Let’s Head West’ strategy, loosening up on the precision of their destination and tightening up on execution steps.
They spend 80% of their time on strategy implementation planning, assigning what critical deliverable must be produced, by when and by whom.
Execution is viewed as the tool of strategic learning which eventually decides their ultimate destination.

You won’t find these Leadership Moves in any other ‘textbook’ on leadership. These Moves were created out of necessity. They were necessary for me to lead my startup company to A BILLION IN SALES.

So, if you’re looking for ways to not only improve your leadership skills, but take them to another level, adapt these seven.

Trust them. They will not let you down.

They will reward you just as they rewarded me.

Cheers,
Roy
My 80+ Podcast Shows that will change your life.

My Podcast Show Audacious Moves to A BILLION.

My BE DiFFERENT or be dead Book Series.

‘Audacious’ is my latest.

• Posted 12.18.23 at 04:39 pm by Roy Osing
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December 11, 2023

10 Easy Ways I blew by Roadblocks to A $BILLION Prize

10 Easy Ways I blew by Roadblocks to A $BILLION Prize

Taking an early stage company to A BILLION IN SALES is not an easy task; there are many obstacles and barriers along the way that must be successfully overcome to achieve the end game.

Here are 10 things that worked for me, and they can work for you if you covet a fast growing business.

#1. Be The ONLY ONE who does what you do. Sustainable growth is a function of being truly unique in a sea of hungry competitors.

Don’t expect a healthy sales growth curve if you’re no different from your competition.

#2. Focus on the critical few things you need to advance your strategy and grow sales.
Stay away from ‘the possible many’ things you could be doing but don’t contribute appreciably to top line revenue.

YUMMY may taste good, but it can give you painful indigestion.

#3. You must believe in your journey. The desire to achieve remarkable results must run through your veins.
If not, you won’t convince others to join in your journey.

It’s about the PASSION you have to accomplish your end game, not the cognitive worth of your intent.

People follow leaders who expose their emotional commitment not their intellectual prowess.

#4. Gather an Advocates Army. An audacious goal can only be achieved by mobilizing an army of like-minded people who share in your mission and goals.
Find them, nurture them and let them loose!

#5. Make it about the organization, not you. Your motives must align with the needs of the organization, not your personal ambitions.
There can’t be even a ‘sniff’ that you are doing what you’re doing to serve yourself.

Make adding value to the company the prime message you convey to all around you in your efforts to bring people on board.

#6. Find a ‘do it’ mentor. A BILLION IN SALES is all about brilliantly executing your strategy, so look for experienced guidance from someone who has demonstrated that they can grow sales in a crazy fashion.

Look for an MBA—Master of Business Achievement.

#7. Find a way to be able to tolerate the PAIN you will have to endure by pushing new revolutionary ideas needed to achieve phenomenal growth.

You will be disrupting traditional practices—‘the way we’ve always done things around here’—which invokes incredible resistance, and the only way to continue making progress is to fight against the Custodians of the Past.
And this requires pain tolerance of the highest order.

#8. A great way to close down the naysayers is to demonstrate the results you achieve.

Their objections to the Audacious Moves you are making will soon lose their volume and impact when your sales results keep on reaching to the skies!

So, regularly shout out to everyone how your growth journey is going. Focus on what’s working well, but also ask for help if you need it.

#9. Believe in and trust yourself. To make Audacious Moves to A BILLION, you need to be fully invested in not only the sales target you have in your sights, but also in HOW you intend to get there.

Second guessing yourself under pressure from the ‘nonbelievers’ will only cause you to unnecessarily hesitate and trip.
Be ok with a false step along the way; amazing results are rarely achieved devoid of setbacks, but NEVER lose sight of your mission.

#10. Act. Act. Think. Your bias has to be to ‘keep your feet moving’ rather than spend time you really don’t have thinking and pondering too much about the game you’re in.

Sure, thoughtfully consider the options you have to respond to an unforeseen body blow, but do it quickly so the momentum you’ve achieved thus far isn’t destroyed.

If you follow these ten steps I guarantee you will be able to achieve breathtaking growth in your business.

Have a go!

Cheers,
Roy
My 75+ Podcast Shows that will change your life.

My Podcast Show Audacious Moves to A BILLION.

My BE DiFFERENT or be dead Book Series.

‘Audacious’ is my latest.

• Posted 12.11.23 at 04:18 am by Roy Osing
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