Be Different or be dead

January 11, 2021

What is the purpose of a successful business?

Source: Pexels

The purpose of a business is to create a customer — Peter Drucker, Management Guru

Who In their right mind would even think about commenting on a Drucker quote other than verbally bowing to its pristine elegance?

But we need to have a conversation around the notion that creating a customer is the fundamental goal of a business. In today’s world with crazy competition, empowered customers and fleeting customer loyalty we need to extend our thinking.

We need to get more focused. ‘Go get a customer’ without some clarity and qualification could be problematic.

Not all customers are created equal; there’s no such thing as a bad customer, but some are better than others

This type of thinking should play a critical role in defining the purpose of a successful business.

A business needs to create the RIGHT customer. It needs to gather as many RIGHT customers as it can.

The RIGHT customer is one:

◾️ that has the growth potential to meet the organization’s financial goals. No use targeting a customer that doesn’t have the revenue potential you need to grow successfully;

◾️ who is a fanatic about what you do or what you produce. They care about your products or services;

◾️is a part of an extended group of fans who communicate regularly with one another and with others to spread your reach.

Organizations need to get more proficient at choosing WHO they want to serve.

Its not about the quantity of ‘casual consuming followers’ you get; it about attracting the quality ones who are ‘relentless-re-purchasers’ and who virally spread your word while they benefit from the relevance, quality and value you deliver.

Take the emphasis off the customer and put it on what consumption value is derived by someone.

The purpose of a business is to create unique experiences for the customers they choose to serve. If one-and-ONLY relevant and compelling experiences are created, customers will come.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 1.11.21 at 12:00 pm by Roy Osing
• Permalink

January 1, 2021

Why does business survival depend on being irresistible and different?

Why does business survival depend on being irresistible and different?

Never has it been more important for your business to be distinctive—to be different—in the marketplace than it is today.

Consumers are spending fewer discretionary dollars. Competition is intense as businesses jockey for the winning formula to attract customers, remain profitable and survive in this challenging environment. Those that don’t face this reality slowly wither and eventually fail. 

In BE DiFFERENT or be dead: Your Business Survival Guide, I show you how businesses can navigate the turbulent waters of the contemporary economy. 

Drawing on what I learned and successfully implemented over my career as an executive leader, and entrepreneur in the telecommunications industry, and as a business consultant, I give you the real deal: performance enhancement and survival ideas based on solid business principals that work in the real world.

I focus on strategies that I personally developed and executed: things you can do today to immunize your organization against performance decline and business failure tomorrow.

Practical and proven.

For business strategy executives, marketing and sales executives, customer service executives and business owners and entrepreneurs alike, BE DiFFERENT or be dead is an invaluable resource for any leader looking to create a competitive edge for their organization and build long term success.

Key concepts

Here are only a few of the groundbreaking and unheard-of topics in my book you won’t find anywhere else:

— Cut the CRAP.
— Never chase Yummy Incoming.
— Plan on the run.
— Execute first, plan second.
— Get your business plan just about right.
— Customer share: the new marketing measure of success.
— Serving customers: the NEW customer service.
— The customer experience roadmap.
— Service Recovery = Fix the mistake + Surprise the customer with what they don’t expect.
— NEW Sales Mantra: LOSE THE SALE!
— Benchmarking sucks.
— Craft The ONLY statement for competitive differentiation.
— Product flogging is disgusting.
— ME! NOW! marketing is replacing mainstream marketing.

What some of my readers say…

“I had trouble putting this book down. In these challenging times this is exactly what business leaders need to weather the storm. BE DiFFERENT or be dead by Roy Osing is bang on for sales people, marketing executives, entrepreneurs and owner operators. Learn from Roy…I did!”
— Dr. Peter Legge, OBC, LL.D (HON), CEO/Chairman/Publisher Canada Wide Media Limited

“BE DiFFERENT or be dead is one of the top business books in the U.S.”
—Soundview Executive Book Summaries, Concordville, USA

For business strategy executives, marketing and sales executives, customer service executives and business owners and entrepreneurs alike, BE DiFFERENT or be dead: Your Business Survival Guide is an invaluable resource for any leader looking to create a competitive edge for their organization and build long term success.

BE DiFFERENT or be dead: Your Business Survival Guide is available here.

Cheers,
Roy
For all of my books, check out my BE DiFFERENT or be dead book series

• Posted 1.1.21 at 12:00 pm by Roy Osing
• Permalink

January 1, 2021

Great leaders spend their week doing these simple but important things

Great leaders spend their week doing these simple but important things.

Leaders require context for what they do and how they spend their time. A philosophy that guides their behavior and the things they treat as a priority.

Without context, leaders tend not to lead.

They flit.

They spend their time on the crisis of the day and chasing what their boss wants them to do.

The appropriate leadership context for today’s rapidly changing and unpredictable world should be all about serving people ‘on the inside’— employees—and people ‘on the outside’—customers.

You can’t plan your activities for the week without getting your thinking straight on which philosophy YOU believe in as a leader.

Do you want to control and direct people or do you want to serve and take care of them, believing that happy engages employees will deliver amazing results?

For some, subordinating oneself to another person is completely out of their comfort zone.

The issue is: which leadership philosophy better serves an organizational strategy today in a world where long term success and survival depends on the ability to stand out from the competitive herd?

Where execution separates the winners from the losers; where employee engagement determines if your game plan rocks or goes down in flames.

My money’s on serving.

If you decide to serve rather than control people, this unprecedented book is for you.

I will give you some simple, practical things you can do every day of the week to promulgate serving both within your organization where your warriors live, and on the outside where customers live.

Key concepts

Here are only a few of the powerful weekly tasks I share with you in my book:

— Get into a customer’s face constantly.
— Practice Leadership by Serving Around.
— Exercise your role as the organization’s strategy hawk.
— For God sakes, micromanage!
— Be nosy.
— Live with the frontline.

— Have regular bear pit sessions.
— Practise your speech style.
— Copy weird people.
— Treat unexpected events as emergencies.
— How to engage your people.
— DON’T be a great leader.

— Make sure employees understand their role in executing the organization’s business plan.
— Hire people when they give you goosebumps in an interview.
— Tell stories—lots of them—that describe success.
— Focus on DONE, not doing.
— Surprise others; don’t be predictable.
— Eat your own dog food.
— Nudge your strategy to success.

What some of my readers say…

“Leadership isn’t about titles, rules of thumb, processes and control. Rather, leadership is about being available – to listen, to guide, to create memorable experiences at every touch point. Be different – or be dead. Be ourselves – or not be ourselves. If we aren’t different, well, we might as well be gone. Thank you so much for writing this piece – a valuable guide for years to come.”—Elena Iacono, Communications Professional, Toronto Canada

“If you want to enhance your personal leadership style to transform your organization in a way that differentiates you in the marketplace, then I
would highly recommend you check out Roy Osing’s arsenal of leadership tools, and business enablement strategies. In his Weekly Calendar for
Leaders Roy outlines a week’s worth of simple, yet effective steps, and strategies that will help you create your own unique, servant leadership
style, and build a personalized, leadership blueprint for success.”—Gina Campbell, Senior Communications Manager, Soupcan Marketing, Vancouver Canada

A Weekly Calendar for Leaders is available at these retailers.

Cheers,
Roy
For all of my books, check out my BE DiFFERENT or be dead book series

• Posted 1.1.21 at 11:00 am by Roy Osing
• Permalink

January 1, 2021

Six proven ways you can be an amazing leader

Six proven ways you can be an amazing leader.

The challenge facing a leader in today’s highly volatile economy is formidable.

It is to create an organization to stand out, not fit in; to build a truly unique enterprise that is special in the minds of its customers and feared by its competitors.

Companies that fail to break away from the competitive herd and establish themselves as unique, distinctive and remarkable to their customers fade away and eventually die.

Road kill is everywhere.

Six Acts of Leadership contains my secrets for leaders who want to create sustainable success for their organizations; who want to build something special that will be honored by their customers and loved by their employees.

Six Acts will help mediocre managers become brilliant leaders.

Audacious leaders who focus on how to execute their business plan to achieve amazing results rather than spend their time agonizing over how to make their plan more ‘perfect’ to fit the planning techniques ascribed by the academics.

Brilliant leaders create The ONLY Statement as the competitive claim for their business, that clearly separates themselves from their competitors.

Daring leaders who are hell-bent on creating memorable customer experiences for their customers.

Amazing leaders who serve their employees and make it a priority to make it easy for them to do their jobs.

Key concepts

Here are only a few never-seen-elsewhere concepts from the book:

— Build your business plan with execution in mind.
— Don’t be merely the best at what you do; be the ONLY one who does what you do.
— Shed product thinking; start thinking customer experiences.
— Focus on your existing loyal customers and stay away from deals to attract new ones.
— Satisfying others isn’t good enough; you must dazzle them.
— Pay attention to the little things; if you don’t they will destroy you.

— Get into the workplace and serve around.
— Exercise your strategy hawk role.
— For God sakes, micromanage!
— Be nosy.
— Live with the frontline.
— Have regular bear pit sessions.

— Practise your speech style.
— Copy weird people.
— Treat unexpected events as emergencies.
— How to engage your people.
— Line of sight leadership.
— Hire for goosebumps.

What some of my readers say…

“Roy’s done it again in this concise, quirky, thought-stimulating, cutting-edge and profitable book.  Open up your note-taking app and engage!” — Arthur R. Tymos, President & CEO Creation Technologies, Vancouver BC

“It’s a good fast read, power-packed with hard-core advice for today’s service providers. Following your advice, companies will learn to separate themselves from the herd and provide everlasting value by creating unique individualized customer experiences. What I like is that it’s an easy read, short, precise and focused on getting things done. I will be tweeting about it too.” — Nerio Vakil, President, Total Business Solutions, Mumbai, India

“Roy does an incredible job diagnosing one of the major challenges leaders face today -competitive mediocrity.  Being different and providing over the top customer service are not easy or inexpensive, but they are your best chance at long term success.  Roy’s work is mandatory reading for every FROGBOX Manager” — Doug Burgoyne, CEO, FROGBOX, Vancouver BC

“Roy has put in words something businesses (and governments for that matter) should all aspire to achieve - to dazzle their customers (or us as citizens). His Six Acts of Leadership provide a clear and simple roadmap to achieve a unique strategic path to sustainable success for any organisation, public or private.” — Egon de Haas, Global Director, Government & Public Services,  PricewaterhouseCoopers International Limited, Amsterdam, The Netherlands

“Six Acts of Leadership. I liked it. I liked the flow, I liked the nuggets of info condensed.” — Tina Thompson, CEO MUG Solutions, Vancouver BC

Six Acts of Leadership is available at these retailers.

Cheers,
Roy
For all of my books, check out my BE DiFFERENT or be dead book series

• Posted 1.1.21 at 10:00 am by Roy Osing
• Permalink