December 5, 2020

Stand Alone: Why Crowds Really Don’t Care About You

Stand Alone: Why Crowds Really Don’t Care About You

The crowd is not your friend.

It’s a comfort zone disguised as consensus—a cozy, comfy trap where dreams go to die slowly, quietly, and with zero applause.

If you’re waiting for the masses to cheer you toward greatness, you’ll be waiting forever.

Why? Because the crowd doesn’t care about your dreams.

The crowd cares about comfort, conformity, and not rocking the boat.

When has following the herd ever led to anything extraordinary?

Never.

Innovation doesn’t come from committees.

Breakthroughs don’t happen by consensus.

Greatness isn’t a group project.

It’s a solo act with a really brave heart. ❤️🎤

The crowd loves average.

It celebrates mediocrity.

It rewards fitting in.

But your best interests? Those require standing out.

They require saying “no” when everyone else says “yes.”

They demand thinking DiFFERENTLY, acting boldly, and, sometimes, standing completely alone. 🧠⚡

Trusting the crowd with your future is like asking a goldfish for driving directions.

It might be well-intentioned, but it has no idea where you’re trying to go—and honestly, it’s distracted by its own little castle. 🏰

So what do you do?

Stop seeking approval from people who aren’t living the life you want.

Stop letting groupthink drown your intuition.

Your gut isn’t just a feeling—it’s your inner genius trying to break free from the noise.

Trust it.

Even when—no, especially when—it contradicts popular opinion.

Be the outlier. The rebel.

The one who questions, challenges, and refuses to follow blindly.

Your best interests are safest in your own hands—not lost in the crowd.

Stand alone. Think for yourself.

The view is better up here. 🌄👑

Subscribe to my blog for more uncomfortable truths (and less comfortable lies).

Cheers,
Roy
My Podcast Show Audacious Moves to A BILLION shares the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Unheard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 12.5.20 at 06:00 am by Roy Osing
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December 5, 2020

How marketing productivity in today’s uncertain times can be improved

How marketing productivity in today’s uncertain times can be improved.

It seems like with the explosion of digital channels, now is the best time to exercise all opportunities available to marketers. But it may not necessarily lead to unprecedented creativity or productivity, for that matter. Plus, it wrongfully puts offline marketing to the background.

In this article we will explore the main aspects of marketing productivity, especially contrasting online and offline.

Here are the questions we will cover:
— What is market productivity?
— Are we living through a golden era of marketing creativity?
— How can efficiency and productivity in marketing be boosted?
— What are offline marketing trends?

A few words on offline marketing

Many brands are capitalizing on the new media landscape. Still, it’s important to remember that true effectiveness can come from the fusion of online and offline marketing. At the very least, this rule applies to most companies, which aren’t jumping on the bandwagon of existing only digitally.

If you’re under the false belief that offline refer only to outdated paper ads or canvassing, check out these offline marketing trends for inspiration:

▪️Revamp your packaging or presentation – Looks matter, and your branding and front design speak volumes. Maybe it’s time to refresh the looks and, let’s say, update your branded cafe barriers that will be sending the right message to potential customers.

▪️Sponsor a community event – It’s a big commitment, but it eventually pays off.  Make sure to have a large banner printed and post it on your booth or some other visible space. Additionally, give away goods, coupons, and pamphlets with branding and discount cards.

▪️Engage the local community – If you’re not at the level where you can hold your own events, there are other ways. The overall idea is to make local folks associate your business with the area you’re based in.

▪️Contact local print publications – The key is not to give out printed promos to just anyone but to the right crowd and location. A locally produced magazine or newspaper find their way to your target audience.

▪️Try out guerrilla marketing – You can add something to the preexisting urban environment, leverage the audience of an in-progress event, do product placements, or even make an attempt to go viral.

The state of marketing productivity today

Marketing productivity is the ability to convert resources into results. There are heated debates about whether it is at the top of its capacity these days. With so much data and many advanced technologies available, it seems that it’s easier than ever to optimize all marketing processes.

Opinions vary, but the overall sentiment is it depends on how you manage a wide range of touchpoints and disciplines. It’s hard to deny that modern marketing efforts can achieve things that traditional campaigns never could. But when everyone in the industry can take advantage of that, does it really give marketers an upper hand?

If you want to find that out, you need to know how to measure marketing productivity for your specific campaigns.
Some of the key metrics to pay attention to include:

▪️ Prospect nurturing
▪️ Leads generated
▪️ Marketing cost per lead
▪️ Conversion rate
▪️ Industry-specific productivity measures

How to increase marketing productivity

The no-brainer advice is to gather a team of knowledgeable professionals. But even then, a well-trained team only takes an agency so far.
We’ve gathered some unique tips that have helped agencies increase marketing efficiency:

Remove the digital clutter — Perform a scavenger hunt on everything you don’t need or at least make them easily accessible. Also, invest in a professional DAM system for organizing and accessing files.

Utilize in-office communication tools — Instead of exchanging emails for days and weeks, organize conversations that are set and done quickly.

Focus on one task at a time — Multitasking can be a big obstacle to productivity and take more time rather than workers focusing on their specific tasks. So, it’s better to “divide and conquer.”

Cut design time in half — Draw up templates to avoid starting every project from scratch. This will give you a baseline that you can customize for future clients.

Consider remote work — This will give employees some flexibility. In turn, it will foster better results since they have more freedom in terms of where and when to work.

Schedule client-free hours — Establish and enforce boundaries so that no outside forces will interrupt the flow of work, at least for some time.

Take advantage of automation — Save up an incredibly large amount of time by automating certain tasks.

The mix of digital and traditional marketing avenues now provides a vast canvas that marketers can work with.

The great news is that marketing productivity in is continuing to expand. But in order for it to work properly, it requires joint efforts of all communication channels, not only online but in real life, where actual customers are.

— Anthony Kretchmar is an experienced entrepreneur. He believes that a person can make a difference even with insignificant investments. In 2006 he founded the family business Fortuna Visual Group. They started off as a one-man show but now they are a crew of dedicated art crafters, designers, expert fabricators, and installers with exceptional skills, professionalism, and work knowledge.

• Posted 12.5.20 at 05:59 am by Roy Osing
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December 2, 2020

Why more amazing women are now attending MBA school

Source: Pexels

Why more amazing women are now attending MBA school.

BE DiFFERENT or be dead failed to reach the ears of many business school programs for years as they have a history of being singularly and exclusively male.

Globally, back in 1972, of the 30,433 graduates who received an MBA, only 1,201 were women.

Fortunately, it seems like that gap is closing and differentiation is finally breaking down the doors at business schools as this past year MBA programs had a record number of females enrolled.

This rise in women enrolment in MBA programs can be attributed to many things. Namely, the growing versatility of a business degree, more supportive campus organizations and policies, focused recruiting efforts and the increasing acceptance of Graduate Record Examination (GRE) scores as opposed to DescriptionThe Graduate Management Admission Tests (GMAT) exclusively. The most promising of those reasons being the versatility of a business degree.

Before, an MBA was a ticket to Wall Street and big money on a train mainly ridden by men.
You went to business school, performed in cut-throat environments, developed a shark-like instinct and graduated to big banks.

Today, however, your MBA can lead to a countless number of opportunities.

For women, that conversion usually comes in the form of entrepreneurship.

In 1972, that same year a mere 1,201 women worldwide graduated with an MBA, women-owned businesses only represented 4.6% of all businesses.

Now, women-owned businesses represent 42% of all businesses in the U.S., according to American Express.

This opportunity for women to empower themselves to start their own businesses is a huge motive for women to attend business schools. They can sharpen their natural sense of opportunity into actionable lessons and carry those lessons to blaze trails of their own.

The Forte Foundation also predicts this trend will keep climbing up and to the right.

In 2019, women made up 39% of full-time enrollment in MBA programs. The foundation’s goal is to reach gender parity (a 50/50 gender split) by 2030. A goal that they feel is very doable and one that will leave MBA classrooms finally looking different: they’ll look diverse.

— GreatBusinessSchools gives business students a portal that tells them everything they need to know before they commit to business education. Our aim is to take students from the decision to attend business school all the way to an application and acceptance.

• Posted 12.2.20 at 04:16 am by Roy Osing
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