September 30, 2020

Wacky Wednesday: Why “DiFFERENT Or Dead” Is A Great Nursery Rhyme

Wacky Wednesday: Why “DiFFERENT Or Dead” Is A Great Nursery Rhyme

If corporate mantras were nursery rhymes, “BE DiFFERENT or be dead” would be the chaotic, slightly unhinged anthem every toddler chants before nap time.

It’s short, it rhymes (sort of), and it’s brutally honest—just like “Humpty Dumpty,” but with fewer eggs and more existential dread. 🥚

In the business world, we throw around “differentiation” like confetti at a parade nobody asked for.

Companies love saying they’re “unique,” “innovative,” or “disruptive,” but let’s be honest—most are about as different as plain oatmeal. 😴

They follow trends, copy competitors, and hope no one notices they’re basically the same as everyone else.

Yawn. 🥱

But what if we took “BE DiFFERENT or be dead” literally?

Imagine a world where businesses that failed to stand out just… politely vanished. 💀✨

No more boring branding, no more empty mission statements—just the truly distinct surviving and thriving.

It’s Darwinism, but with better marketing.

This mantra isn’t just advice—it’s a warning wrapped in dark humor.

If you’re not different, you’re irrelevant.

If you’re not memorable, you’re forgotten.

And in today’s attention economy, being forgotten is a fate worse than, well, whatever happened to the old woman who lived in a shoe. 👵👟

So let’s turn this grim corporate wisdom into something fun.

Sing it in meetings.

Chant it during brainstorming sessions.

Cross-stitch it and hang it in the lobby.

Remind your team: Blandness is the real monster under the bed.

DiFFERENT doesn’t mean weird for the sake of weird—it means owning what makes you special and shouting it from the metaphorical rooftops.

Be the purple cow in a field of brown.

Be the company people remember… because let’s face it, nobody remembers the one that played it safe.

Happy Wacky Wednesday. Don’t just be different—be unforgettable.

Or, you know… rest in peace. 😉

If you’re tired of the coddling and crave more unfiltered takes, subscribe for weekly doses of uncomfortable truths.

Cheers,
Roy
My Podcast Show Audacious Moves to A BILLION shares the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Unheard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 9.30.20 at 06:00 am by Roy Osing
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