Be Different or be dead

September 19, 2011

Great leaders do this one simple thing to be successful

Source: Unsplash

Great leaders do this one simple thing to be successful.

If ever there were a silver bullet for the leader of an organization to focus on, it’s how to be different; how to carve out a unique and relevant place in an over crowded marketplace

It’s not only a life saver, it’s THE critical driver of success.

This is what the competitive herd looks like:

— flogging products is the main tactic employed by herd members;

— lowering prices is the main strategy herd members use to acquire and keep customers;

— everyone copies everyone else in the herd under the guise of innovation;

— ‘follow the leader’ defines the typical business planning approach of all;

— product features are incrementally changed to match a competitor; delivering memorable experiences is a major void;

— mass marketing methods are used to try and sell; addressing the specific needs of individuals still lags as a marketing focus.

What an opportunity for an organization to break out from the herd and differentiate themselves by the value they create for people

Leaders need to spend more time asking their people…

▪️ “How can we be different?”

▪️ “How can we be more relevant to our customers in a unique way?”

▪️ “Why do we copy others?”

▪️ “Why are best of breed and best in class even in our vernacular?”

▪️ “Why do we have to rely on price discounting to sell our stuff?”

If leaders don’t ask the right questions they will never get the answers they need to create a remarkable organization.

The silver bullet is about differences. Go create them. Now.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 9.19.11 at 09:15 am by Roy Osing
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