Be Different or be dead

February 4, 2013

How people can be better at getting things done

How people can be better at getting things done.

Bre Pettis understands that success is all about shipping stuff.

Getting it done. Executing rather than over-intellectualizing.

Doing it rather than talking about it. Producing not pondering.

Here is his Cult of Done Manifesto

1. There are three states of being. Not knowing, action and completion;

2. Accept that everything is a draft. It helps to get it done;

3. There is no editing stage;

4. Pretending you know what you’re doing is almost the same as knowing what you are doing, so just accept that you know what you’re doing even if you don’t and do it;

5. Banish procrastination. If you wait more than a week to get an idea done, abandon it;

6. The point of being done is not to finish but to get other things done;

7. Once you’re done you can throw it away;

8. Laugh at perfection. It’s boring and keeps you from being done;

9. People without dirty hands are wrong. Doing something makes you right;

10. Failure counts as done. So do mistakes;

11. Destruction is a variant of done;

12. If you have an idea and publish it on the internet, that counts as a ghost of done;

13. Done is the engine of more.

I’m done…

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 2.4.13 at 10:22 am by Roy Osing
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January 7, 2013

5 simple ways to make your organization awesome for customers

Source: Pexels

5 simple ways to make your organization awesome for customers.

Organizations are challenged to define what makes them special in the marketplace; to provide a compelling reason why people should buy from them and only them

Here are 5 ways you can find your way to uniqueness that your customers will honour.

◾️Declare and live the screaming imperative to stand-out NOT fit-in. Common, copycat, follower organizations are invisible to consumers and are ignored. They are dying or dead.

◾️Success starts and ends with your fans. The people who care about what you do, talk to others about you and are forever loyal to you. Never forsake them.
Always give them the best deals.

Don’t insult them by offering only non-customers special incentives to switch to you from their current supplier.
Trust that if you invest your resources in them, they will spend more with you and enable your organization to grow.

◾️Create value, don’t flog products. Seek to inspire your fans. Do whatever you can to leave ‘em feeling breathless, happy, honored, amazed, surprised and delighted.

It’s not about your product and the gee-wiz things it can do. It’s about the feelings it arouses when it is consumed in your organizational context.
PS. if you think you can survive in the long run by offering low prices, you’re so wrong!

◾️Be relevant to your customers. Know what their burning issues are. Play to them. If the value you offer doesn’t address their top wants and desires, who will care about you? Right. No one.

◾️Be unique. BE the ONLY one that does what you do. Create the ONLY Statement for your organization.

“We are The ONLY ones that….” is the only meaningful ultimate expression of distinctiveness

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 1.7.13 at 09:06 am by Roy Osing
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December 3, 2012

Why constant practice really isn’t the way for perfect results

Source: Unsplash

Why constant practice really isn’t the way for perfect results.

The implication is that if you repeat something often enough, striving for incremental improvements with each iteration, you will eventually get to a point where no further improvements can be made.

And ’perfect’ is achieved.

It might make sense if the outcome is produced from a well understood number of inputs. If a formula can be applied to predict the results.

If you want to consistently win at blackjack you need to understand and play on the basis of probability theory.

If a surgeon wants to successfully remove a tumour they must follow accepted surgical procedures, and the more they accurately conform to the procedures the more ‘perfect’ they become.

But what if you are looking for a creative outcome that is like no other; one that is different from what others are doing?

What if you want to capture the imagination of people?

▪️ A ‘painting’ that makes them cry?

▪️ A serving moment that leaves customers ‘gaspworthy’?

▪️ A policy that is intended to capture the hearts of people and show the humanity of the organization?

▪️ A product that meets the exact needs on a person and blows their mind?

Practice doesn’t make you perfect. It makes you conform to a prescribed set of rules.

Achieving best practices won’t make you noteworthy. Your only claim to fame is that you lead the herd. But still in the herd nevertheless.

Want to be perfect? Don’t try!

Don’t practice. Don’t fit-in.

Ignore what others are doing. Start something. Anything that creates value for people. Non-conform. Step out.

Create a beginning. Be an artist for others to follow.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 12.3.12 at 10:57 am by Roy Osing
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November 5, 2012

11 simple ways great leaders micromanage ‘the customer moment’

Source: Pexels

11 simple ways great leaders micromanage ‘the customer moment’

Leaders must micromanage the customer moment

I know, leaders are supposed to set the tone and direction for the organization and then let people drive to deliver the results expected. A Leader that micromanages is often scorned and encouraged to “get out of the kitchen” and let the workers do their thing.

There is, however, one area that not only needs leadership hands-on involvement, it demands it if success is the end game.

The customer moment: that special instant when your most precious asset touches your organization. The moment of truth when things will either go brilliantly well or horribly wrong.

The moment when, based on the outcome, your customer will decide to either continue doing business with you or leave you and scream how terrible you are to their friends.

This moment requires an active deep-dive by the leader to ensure that the customer is
▪️ DAZZLED;
▪️ SMITTEN;
▪️ WOW’D;
▪️ BLOWN AWAY;
▪️ LEFT BREATHLESS.

This moment requires the leader’s fingerprints.

Here are 11 things leaders should do to micromanage the customer moment:

✔️ Tell your organization what you are up to and why it is so critically important to have blazing moments with your customers. Make sure everyone understands why you are getting into the engine room and getting your hands dirty. It’s not a trust issue; it’s a strategic one.

✔️ Declare what you expect every moment to look like; the key behaviors you expect.

✔️ Monitor moments. Open up your calendar to get to the frontline and witness how moments are being handled.

✔️ Provide real time feedback and coaching to your people engaging with moments.

✔️ Show ‘em how it’s done. Take some moments yourself and paint your folks a picture of what you expect a moment to be for the customer.

✔️ Catch them doing the right thing. Praise someone who has just handles a moment brilliantly. Recognize them to their peers.

✔️ Take notes of the things that get in the way of people being able to deliver dazzling moments. Rules, procedures and policies that are barriers to WOW!.

Be the champion who goes back inside the organization and removes the Grunge that prevents the frontline from doing what they have to do to achieve the right moment outcome.

✔️ Have fun. It you are seen to be enjoying the moment, they will too.

✔️ Be spontaneous. Show up unannounced. Leave your entourage behind. Make it about you, your folks and the moment.

✔️ Stream your experience to the rest of the organization. Publish what you learn in Roy’s moments for all to see and learn from.

✔️ Be consistent. Don’t let the flame diminish. Keep your fingerprint on the moment. If you let it wane in your personal priority list others will see, and conclude that the moment is simply another flavor-of-the-month.

Leaders: take personal ownership of the activities in your organization that are critical in delivering your business plan.

Do not delegate the stuff that will either make you win or lose. A customer moment is in this bag of stuff — Roy, do-it-yourself

It begs for your attention.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 11.5.12 at 10:52 am by Roy Osing
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