Roy's Blog: August 2023
August 7, 2023
5 simple things you can do to become an audacious achiever
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5 simple things I did to become an audacious achiever.
The Achievers Mantra: “Doing it is 10 times better than talking about it!”
These 5 Moves enabled me, as a leader, to achieve superlative performance as our organization marched to A BILLION IN SALES.
#1. Be DiFFERENT. — it’s really difficult to make a positive impression on the career decision makers when you’re indistinguishable in the crowd.
Being part of a larger entity with no unique characteristics makes you invisible and that’s a problem for someone who has greater aspirations for themselves.
My simple process to gain recognition and the chance at personal growth:
▪️Identify the things your organization declares are vital to its success. What does it care about in terms of achieving superior levels of performance? What are the key strategic imperatives in its plan?
▪️Determine how you can contribute to these strategic requirements in a different way that no one else does. Be the ONLY one that does what you do in the way you do it.
Key point: achievers aren’t different for the sake of being different. They’re different in a way that the organization CARES about.
Here are ten of my favourite ‘un’ words that describe the behavior of someone who is on the BE DiFFERENT journey:
✔️unforgettable
✔️undaunted
✔️ uncompromisable
✔️ unbelievable
✔️ unrelenting
✔️ unbeatable
✔️ uncommon
✔️ unusual
✔️ unfazed
✔️ unbeaten
#2. Accept imbalance. — Accept an imbalance in your life.
Achievers are usually ‘all in’ to the challenge of standing out and separating themselves from those around them and delivering a consistent high level of performance in terms of meeting and exceeding the organization’s objectives.
And yes, that usually means that their personal life takes a back seat and balance becomes an elusive goal to attain.
#3. Serve people. — The Achieving Leader leads by serving around the workplace, asking “How can I help?”.
Awesome strategy execution depends on employees performing their roles with superb precision and ease, which means the bureaucracy and ‘grunge’ that typically gets in the way must be removed.
Look at the time management plan of any Achiever and you’ll discover that they spend a disproportionate amount of their time with teams who are critical to the execution of the organization’s strategy looking for ways to make their jobs easier.
People notice.
You earn the ‘Achiever’ tag.
#4. Tolerate pain. — The common expression “You’re on the bleeding edge of change.” accurately describes this Achiever prerequisite.
Achievers have learned to absorb and tolerate high levels of pain as they push their envelope of change in the face of opposing forces.
Defenders of the status quo cannot be vanquished with logic and intellectual prowess. They can only be conquered through relentless tenacity and denial of pain.
Without an indifference to pain, a leader becomes an ‘ordinary manager’ who simply cannot move the yardsticks forward enough to achieve extraordinary gains.
#5. Be undeniable. — Achievers won’t be put off their goal.
They move inexorably towards the intended finish line and there’s nothing anyone or anything can do to prevent them from achieving its intended purpose.
Achievers have the ‘undeniability factor’ working for them. When they put their mind to doing something, they simply cannot be denied their intended outcome.
These are the attributes of undeniability ‘masters’:
▪️They are tenacious goal setters with a substantial number of them in the audacious category.
Their goal setting infatuation makes them the antithesis of most people who thrive on activity and business and achieve terribly little.
▪️When they set their sights on a goal, they’re all in. They’re not ‘slightly interested’ in achieving their goal; it’s a drive in their gut that makes them move on relentlessly.
▪️They are brave: they are fearless in pursuit of their end game.
Trepeditiousness knows no part of them.
They understand the risks but nevertheless drive forward often right into the face of adversaries.
Walking into a buzz saw isn’t a pleasant experience for them, but they’re ok with doing it if it’s a requisite to achieving their purpose.
▪️They have a stable of like minded (but different) mentors to draw on for advice and guidance consistent with each unique journey they pursue.
Undeniables hunt for the ‘been there done it’ mentor and they accept nothing less.
These 5 Moves were instrumental in my success in achieving breakthrough results.
They will work for you too!
Cheers,
Roy
My 50+ Podcast Shows that will change your life.
Check out my BE DiFFERENT or be dead Book Series
‘Audacious’ is my latest…
- Posted 8.7.23 at 04:53 am by Roy Osing
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July 31, 2023
What is The Storm and why is it deadly for marketers?
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What is The Storm and why is it deadly for marketers?
The Sea: rogue waves - heaving tumultuous water - howling winds - black menacing clouds - deafening thunder - crackling lightning - violent and frightening.
Competition: burgeoning - hungry - desperate.
The environment: random - unpredictable - uncertain - anxious - chaotic - hysterical – angry.
Customers: fickle – demanding - intelligent – powerful - vocal, who speak their truth about how organizations serve them - socially connected - environmentally concerned - socially responsible - technology-savvy - opinionated - price conscious - value-driven.
Welcome to The Storm; the landscape facing entrepreneurs and business people today.
What’s the path to succeed and survive The Storm?
There is no simple answer, but there are some navigation buoys to observe in the maelstrom:
✔️ Stay close to your customers. Open yourself to them. “Attach” yourself to them as they experience a fast moving and uncertain world.
Move with them. Respond to how they deal with their reality. It’s like riding a bucking bronco. Hang on. Go with the forces that drive you.
✔️ Pick a course of action based on the best information you have available to you at the time. ‘Head West’.
✔️ Move from that course FAST, when things change.
Stay focused. Be nimble.
The Storm dictates that customer-obsessed MARKETING is vital to the success and survival of any business these days.
If you can’t market in The Storm you’re either dead or soon will be.
The Storm dictates that traditional marketing practices, on their way to irrelevance, must change.
It’s over. The old marketing pedagogy that guided marketers is done.
The Tipping Point signaling its demise is in the rear view mirror.
Not enough marketers are waking up to The Storm.
And the business schools aren’t doing students any favors in terms of preparing them for it.
They are not actively facilitating the move away from the old marketing ways to the marketing tools that will give organizations a shot at weathering The Storm.
Business students don’t learn Storm Marketing competencies so how can they contribute to business survival when they get out in the real world?
Much marketing these days is BORING in my view.
It’s lazy. It’s forgettable. It’s unimaginative. It’s unremarkable. It’s deadly in The Storm.
Today it seems to be all about pushing products and services with a features and benefits bent.
It’s all about price.
It’s “communications to the masses” approach invades one’s privacy; it’s obtrusive.
It’s about copying what others are doing; infatuation with Best in Class and Best of Breed.
And there is confusion.
▪️Some talk about marketing but what they really mean is sales.
▪️Some talk about marketing but what they really mean is advertising and communications.
▪️Some talk about marketing but what they really mean is brand management.
Hell, even same-old marketing is misunderstood.
What a challenge to start a conversation about morphing to Storm Marketing.
Cheers,
Roy
My 50+ Podcast Shows that will change your life.
Check out my BE DiFFERENT or be dead Book Series
‘Audacious’ is my latest…
- Posted 7.31.23 at 05:28 am by Roy Osing
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July 24, 2023
4 absolutely critical moves an entrepreneur must make to stay alive
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4 absolutely critical moves an entrepreneur must make to stay alive.
The life of an entrepreneur isn’t an easy one.
More than a few fail.
But there is a formula that worked for me along my journey to take an early stage internet company to A BILLION IN ANNUAL SALES that will at least improve the chances of staying in the game.
#1. Plan…simply to execute. — You need a plan. Not new advice. Everyone pronounces it.
But what’s different from me is that your plan has to be simple and it has to be developed around the notion that if you can’t execute it, it’s nothing more than a paper intellectual exercise.
I created The Strategic Game Plan—SGP—as my way of building an effective strategy quickly, inexpensively and with the focus on execution rather than on its textbook prowess.
Answer 3 simple questions and you have your plan.
HOW BIG do you want to be?
WHO do you intend to SERVE?
HOW will you COMPETE and WIN?
In literally 48 hours we can build your strategy that you can begin executing in hour 49.
#2. Differentiate. — If you’re not different, you’re dead (or soon will be).
It’s not about your idea and the cool technology behind it.
Because it really doesn’t matter if your new found genius isn’t unique among all the other products and services out there being pushed by your competitors.
It’s not about what YOU think of your newness.
If your golden nugget isn’t different from what others are peddling in the market, STOP!
Successful entrepreneurs are the ONLY ones who do what they do in a way people (their target customers) CARE about.
Create your ONLY Statement and watch your competitors fall by the wayside and your bank account flourish.
#3. Focus. Focus. Focus. — You can’t be chasing possibilities because there are an infinite number of them.
Stay with your new idea. Make it the ONLY one of its kind—ask me for help. I’m there for you—and take it to market seamlessly.
If you get sucked into chasing YUMMY , you’ll do nothing but waste your precious resources of time and money with nothing to show for it.
Be successful with your original idea (or discard it in favor of something unique) and consider YUMMY opportunities only after your original idea has won.
#4. Create, don’t copy. — Please don’t use Google or any other search engine to determine the future of your new idea.
Copying others won’t help you. Copying isn’t strategic; it won’t help you meet the challenge of being the ONLY one who does what you do.
All copying does is increase the herd of sameness by one if you choose to emulate what someone else is doing.
And don’t think following Best Practices is being innovative. It’s not. It’s raw copying with the hope that somehow what apparently worked for someone else will miraculously work for you and give you the competitive advantage you need to win.
It won’t.
There’s no substitute for putting the hard work in creating something that others CARE about.
It’s hard work.
It’s painful work.
But it’s the ONLY work that will get you where you need to go as an entrepreneur.
4 simple truths that helped me build a business to an unbelievable level.
They will work for you if you let them.
Cheers,
Roy
My 50+ Podcast Shows that will change your life.
Check out my BE DiFFERENT or be dead Book Series
‘Audacious’ is my latest…
- Posted 7.24.23 at 06:05 am by Roy Osing
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July 17, 2023
What are the top 3 challenges in business today?
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What are the top 3 challenges in business today?
The truth is that virtually all organizations have access to the same products, the same technology, the same recruiting tools, the same strategic planning algorithms, the same CRM platforms and the same EVERYTHING.
So, the main challenges business faces today aren’t about these things.
These things represent the means to your end, not your end themselves.
You may NEED a specific technology to deliver your customer solutions, but they represent the HOW you acquire and retain them.
They don’t define that strategy behind why customers decide to do business with you and not your competitors.
It is in this area the true challenges present themselves for most businesses.
In my experience, these are the top 3 mountains most organizations must climb if they are to achieve audacious results.
#1. DIFFERENTIATE! — Answer the question “Why should someone do business with ME as opposed to my competitors?”.
If you can’t answer the question “How are you different?”, you’re DONE.
#2. DIFFERENTIATE! — STOP! copying best practices and looking for unique one-of-a-kind approaches to separate your business from others.
Put the textbook down and try to create methods and solutions that work for you and establish YOU as the benchmark for others to copy.
#3. DIFFERENTIATE! — Cast off the narcissism. It’s not about YOU.
Differentiation is not about what you think of your business, the value you provide and what separates your business from the crowd around you.
It’s what OTHERS think of your business.
“We provide the best customer service.” is undifferentiation in full bloom along with other statements that use CLAPTRAP words and expressions like ‘better’, #1, ‘market leader’, ‘the first’, ‘premium’, ‘great tasting’, ‘most reliable’ and ‘lowest cost’.
If you’re not the ONLY one that does what you do, you’re DONE.
Businesses today do a mediocre job of separating themselves from the crowd.
If you can’t differentiate you will die…
Cheers,
Roy
My 50+ Podcast Shows that will change your life.
Check out my BE DiFFERENT or be dead Book Series
‘Audacious’ is my latest…
- Posted 7.17.23 at 05:14 am by Roy Osing
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