Roy's Blog

October 21, 2013

What happens when your strategy is “to head west”?

“Let’s head west” might not be seen by many to be a sound strategy.

Afer all, it is a rather a vague goal; a foggy picture of what it will look like when the destination is reached.

That said, I suggest that it IS a meaningful outcome to achieve, because it is impossible to see what the eventual outcome looks like when it is declared.

Too many variables impossible to account for up front will come into play once the journey “west” is undertaken.

Economic fluctuations. New competitive moves. Changing customer demands. New disruptive technologies.

All impossible to define when a strategy is formulated.

And in fact it is not extremely productive to spend copious amounts of time trying to account for the random and unpredictable upfront.

Define a strategy as best as you can based on what you understand TODAY.

Get it “just about right”

And be open to refining it as you move forward and learn how the execution of the strategy is going.

The execution component will determine the eventual outcome; the strategic destination.

A strategy-in-motion is the only way to achieve the outcome you are destined to achieve.

Be ok with “west” as your direction; you will eventually discover that “Vancouver” was the place you were destined to be all the while.

You just didn’t know it when your journey began.


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  • Posted 10.21.13 at 05:34 am by Roy Osing
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