Be Different or be dead

February 5, 2024

This is What An Expert Really Is

This is What An Expert Really Is.

The “Expert” narrative has always been consistent in one respect.

“Experts” are defined by their academic accomplishments and are rank ordered by the number of initials after their name and the Institution where they earned their academic pedigree.

“An expert is commonly defined as someone with comprehensive and authoritative knowledge in a particular area not possessed by most people.”

An “Expert” knows what they are talking about.

An “Expert” has published a number of papers on a given topic.

An “Expert” studied a discipline for 10 years.

Missing in Action when it comes to giving “Expert” accolades and status are the plethora of leaders, managers, frontline people, marketing analysts and sales warriors who have actually ACHIEVED something massive that benefits others.

These are the MBA’s that I want to see equall the intellectuals as “Experts”.

These people hold a Masters in Business Achievement degree.

Consistently stratospheric levels of performance “get no respect” from the gunslingers who are given the currency to decide who is an expert and who is not (probably because they have a PhD from Harvard and have never grown a startup business to A BILLION IN SALES!) Oops, sorry :(

It’s time to disrupt the common notion of what an expert is.

It’s time to bestow “Expert” status on:

✔️The Small Business owner and Leader who has grown their business to breathtaking levels year after year after year.
✔️The Customer service rep who has achieved the highest results in creating dazzling service experiences for their customers.
✔️The Sales professional who has an unmatched repertoire of what their clients CRAVE which allows them to charge premium prices in the market with virtually no competitors.
✔️The Marketing analyst who comes up with innovative value packages for their customers that command market attention and blow the competition away.
✔️The Receptionist who, because of their innate ability to show empathy and CARE for other people creates sensational and unforgettable “First Impressions” with people who decide at THAT moment to give their business to the Receptionist.
✔️The Internal Audit analyst who moderates control with common sense and strategic purpose to enable customers to do business with their organization not disable them and drive them to frustration.
✔️The Carpenter who practices their craft with the utmost concern for quality and who takes pride in a project they’ve completed that leaves their customer speechless.
✔️The Engineer who has not only created a technical masterpiece, but also a solution to a customer problem that no one else has delivered.
✔️Any Employee who consistently serves their teammates in an exemplary manner.

THESE people deserve the “Expert” label because their achievements make a difference and lead to miraculous levels of performance that benefits all those around them.

“And the Award goes to….”

Cheers,
Roy
My 80+ Podcast Shows that will make your business and your career incredibly successful.

My Podcast Show Audacious Moves to A BILLION will share the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Un-heard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 2.5.24 at 05:45 am by Roy Osing
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January 29, 2024

3 Things Guaranteed To Make You Win In Business

3 Things Guaranteed To Make You Win In Business.

#1. Differentiate! — If you’re not different, you’re dead (or soon will be).
If you’re the same as everyone else, why should I buy from you?
If you’re not The ONLY ONE who does what you do, you’re a member of the herd destined for mediocrity.

#2. EXECUTE! — It’s the music that’s far more important than the words.
A plan that can’t be executed is worthless.
Spend 20% of your time getting your strategy “just about right” and 80% of your time figuring out how you will implement it.

#3. Hire Human Being Lovers! — Hire people who actually CARE about other people.
Winning businesses are built on relationships, so inculcate your employee population with individuals who are born to serve and who will therefore be amazing team players AND excellent customer advocates.

If you did nothing else as a business leader but be relentless about these 3 things, you would be outlandishly successful.

Why wouldn’t you give my formula a whirl?

I got A BILLION IN SALES.

How much can you get?

Cheers,
Roy
My 80+ Podcast Shows that will make your business incredibly successful.

My Podcast Show Audacious Moves to A BILLION.

My BE DiFFERENT or be dead Book Series.

‘Audacious’ is my latest.

• Posted 1.29.24 at 04:19 am by Roy Osing
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January 22, 2024

The Truth About My Audacious Pithy Ways

The Truth About My Audacious Pithy Ways.

I’m done with exhaustive articles that placate Google.

I’m done with tiring narration that goes on and on and on…

I’m done with gargling the so-called “rules” for achieving a high ranking for posts.

I’m done with trying to placate someone’s algorithm that defines a “good” post.

I’ve been doing this since 2009 and I’m DONE!

So…. going forward my blogs will abound with pith.

They will be brief — maybe soundbites only. We’ll see.

Forceful.

Vigorous.

Terse.

Edgy.

They will cut like a knife.

Sometimes bordering on obnoxiousness.

And they might be outrageous.

And they most definitely won’t satisfy the rules of SEO.

With a few jaw-dropping links that will uncover more for those who want to dive deeper in my BE DiFFERENT or be dead world.

I will not spoon feed you my content.

I’m not your Mom.

You will have to explore, dig and work for my simple proven-to-work new ideas that will make you successful.

You will have to WANT to learn what actually works in the real world.

I will whet your appetite to discover more of the stuff that helped me grow a startup to A BILLION IN SALES!

So from here on in I’m giving you pithy.

Pithy Ways to “kill it” in business.

Pithy Ways to build a remarkable career and a great life.

Pithy Ways to actually achieve your journey’s end.

Pithy Ways to help you create a crushing tested brand.

Pithy Ways to earn the trust of the person next to you.

And much more pithy…

So BE PiTHY and join the Audacious PiTHY herd with me.

Stand out.

Be unmatched and unsurpassable—the ONLY One—who does what you do.

Be an achiever, not a rule follower.

Cheers,
Roy
My 80+ Podcast Shows that will make your business and your career incredibly successful.

My Podcast Show Audacious Moves to A BILLION will share the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Un-heard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 1.22.24 at 04:57 am by Roy Osing
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January 8, 2024

5 factors that make a service experience amazing or disastrous

5 factors that make a service experience amazing or disastrous.

If you’re in business, you probably want to jump on the service experience bandwagon.
If you do, you need to realize that being successful is not about declaring your intent; there’s hard work involved to make it happen.

These 5 factors helped me consistently deliver amazing customer service experiences on our journey to A BILLION IN SALES!

#1. Context — An amazing service experience is grounded in a business strategy that declares it as a strategic imperative. Memories are created consciously in an organization; they don’t happen through serendipity.

Leadership must demand there be a Strategic Game Plan citing the importance of building customer loyalty as critical to building long term growth of the organization.
Without this strategic context, dazzling service experiences will not occur consistently with every customer engagement; rather they will be hit-and-miss depending on the circumstances of the moment.

In a world without a strategic driver, the service experience will attract few scarce resources—time & money—of the business and memorable ones will therefore languish as a victim of randomness.

#2. Culture — Amazing service experiences happen in a Say YES! culture where the objective is to create a customer engagement process orchestrated to ENABLE the customer to do business with you.

When the organization “leans in” to the customer and looks for ways to satisfy them in any way possible, magic happens!
But when an organization is in the Say NO! mode, the customer engagement process is effectively disabled and amazing service experiences go missing in action.

#3.Caring — Magic Moments with customers occur when they are CARED for by the organization’s employees, they are genuinely interested in what the customer wants, and have empathy for their feelings.

Caring is much more than “satisfying customer needs”. The latter connotes merely supplying the customer with a product or service the organization provides; the former is a much more personal matter.

A caring attitude shouts out to the customer “How can I help?” and places THEM in control.
And to “care for” a customer is to have employees commit the necessary time, attention and energy to truly understand what customers need in the moment and to deliver solutions with warmth and “affection”.

Caring is delivered by employees who “love” humans. These are people who have the innate desire to serve others; to willingly respond to the idiosyncrasies and whims of people in a way that leaves them breathless.

People cannot be trained to love humans. You can train them to “have a smile in their voice” but you can’t teach them to have an honest concern for the customer’s feelings and desires.

Human Being Lovers must be recruited. Period. And Fingerprint Leaders must micromanage the recruitment process to ensure the organization is hiring individuals who give them GOOSEBUMPS!

#4. Clean — Amazing experiences require an efficient product and service delivery machine. You simply cannot create dazzling service experiences if your organization doesn’t supply products on time and as promised.

So the challenge organizations face is to architect their core product and service delivery systems to do their job flawlessly 24X7x365.
This means eliminating delivery systems friction points and increasing the viscosity of the production “machine”.

“Cleanse the Inside” tactics that worked for me :
✔️ Engage your customers in identifying the rules, policies and procedures in your organization that don’t make any sense to them. Target the high value loyal customer group. Invite them to help you; they’ll return the “love”.
✔️ Eradicate (or change] the policies and rules that customers say annoy them. They are real friction points that must be removed.
✔️ Strike a “Grunge Elimination” team to eliminate unnecessary internal bureaucracy in the customer value chain. Coordination and checking activities should be considered for either simplification or complete removal.
✔️ Assign a “CPO”—Chief Process Officer—the role of cross organization processes in core service delivery. This executive should own the ultimate point of responsibility to ensure customer core service requirements are consistently measured and met.

The CPO’s job is to create cross-functional processes that deliver products and services seamlessly to the customer.

Once your core service delivery systems are operating at peak efficiency you have earned the right to build on that base to cultivate dazzling service experiences.

#5. Communications — The way an organization communicates with its customers is extremely helpful to encourage amazing service experiences.
“Dumbing down” the business, eliminating the jargon, and explaining it in a clear simple tone can do wonders to humanize the organization and get customers receptive to it.

Using language like “Dumb Rules”, “Cut the CRAP”, “Gasp-worthy Moments” and “Yummy” all help to demystify a business and its priorities. It makes people view them as more of an advocate than a profit hungry animal who only cares about their bottom line.

The TELUS “let’s make the future friendly” campaign (https://www.telus.com/en/about/news-and-events/media-releases/telus-announces-new-brand-promise-lets-make-the-future-friendly#) is a good example of a communications strategy aimed at simplifying technological innovation and leveraging it to create “…positive experiences and meaningful social outcomes…” for their customers.

Action item: “Wash your mouth out with customers”. Audit the language your organization uses to explain itself to the outside world. Simplify your language and your words to be more inclusive of the customer in your business.

In sum, if you covet amazing service experiences for your business:
✔️ Build a Service Strategy.
✔️ Create a Say YES! culture.
✔️ Have a caring attitude.
✔️ Cleanse the Inside of your organization.
✔️ Communicate in “customer-ese” language.

Cheers,
Roy
My 80+ Podcast Shows that will make your business incredibly successful.

My Podcast Show Audacious Moves to A BILLION.

My BE DiFFERENT or be dead Book Series.

‘Audacious’ is my latest.

• Posted 1.8.24 at 05:44 am by Roy Osing
• Permalink