Be Different or be dead

November 10, 2011

Why giving thoughtful gifts to your customers will make you rich

Source: Unsplash

Why giving thoughtful gifts to your customers will make you rich.

Give stuff away and get rich. Think it can be done?

You’ve heard of the lost leader product which is often sold at below cost to get the buyer’s attention and to convince them to buy another offering. A cut priced pair of shoes just might entice her to pay full pop for a matching purse.

The other approach used is bait and switch: lure someone in by a tempting offer on one product bit then get them to buy another priced more expensively.

FREE in the sense of business building refers to neither of the above marketing strategies; it refers to gift giving. giving something of value unconditionally, expecting nothing in return.

The shameless act, as Seth Godin says, of passing your art to someone else, hoping you make a difference in their life.

Effective gift giving is all about intent. If your intent is to fool the receiver into believing you are earnest when you’re not, you will be discovered for your dishonesty and lose business

You will be found out and punished for your lack of integrity.

Pure gift giving has an amazing upside. First of all, the recipient is surprised with your unselfish act.

They will most assuredly accept your gift with thanks and will spread the word of your gift giving to their friends and colleagues.

And, when faced with the opportunity to do so, will go out of their way to help you in any way they can. They will also continue to reward your selfishness with repeat buying; in fact they will feel obligated to do so.

So, give a gift. Give it unconditionally. Unselfishly. Openly. With no ulterior motive to sell something. With no eye on a commercial transaction.

When you do, watch the magic.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 11.10.11 at 09:35 am by Roy Osing
• Permalink