September 21, 2026

Stop Managing WHERE People Work. Lead WHAT They Do.

🚀 Audacious Move™ of the Week

Stop Managing WHERE People Work. Lead WHAT They Do.

Bold Decisions Create Extraordinary Businesses.

I hope it helps you create yours.

🏢 The Office Debate Is Missing the Point

Another company orders people back to the office.

Employees push back.

Leaders argue collaboration will improve.

Employees argue they’re more productive at home.

And around we go.

I think we’re arguing about the wrong damn thing.

WHERE people work isn’t the leadership issue.

Whether people know precisely WHAT they must do to execute the strategy is.

You can have everyone sitting together five days a week and still have an organization wandering around strategically lost.

Being in the same building doesn’t create alignment.

Leadership does.

🎯 Stop Managing Attendance. Create Line of Sight™.

I’ve always believed leaders have one critical job:

Create a direct Line of Sight™ between what the strategy says and what every person in the organization does.

People need to understand:

What are we trying to achieve?

What are our growth goals?

Who have we chosen to serve?

How have we decided to compete and win?

And most importantly:

“What do I have to do differently because of it?”

If people can’t answer that question, requiring another day in the office won’t fix a damn thing.

You don’t have an attendance problem.

You have a leadership problem.

🔥 Presence Is NOT Performance

This is where leaders get seduced by something they can easily measure.

Badge swipes.

Days in the office.

Hours at the desk.

People in meetings.

Nice numbers.

But none of them tells you whether your Strategic Game Plan™ is actually being executed.

I’d rather have someone working remotely who has absolute Line of Sight™ to our strategy than someone sitting 20 feet from me who has no idea what role they play in delivering it.

Stop measuring presence as a substitute for performance.

Measure whether people are doing what the strategy requires.

Forget the ideological battle over office versus remote for a moment.

Ask every person one question:

“What specifically are YOU doing to help execute our Strategic Game Plan™?”

If the answer is fuzzy, don’t change their workplace.

Change your leadership.

Translate the strategy.

Make their role crystal clear.

Give them direct Line of Sight™.

Then hold them accountable for delivering it.

Stop managing WHERE people work.

Lead WHAT they do.

That’s how you turn strategy into an operating principle.

That’s LEAD IT.

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Extraordinary careers aren’t built by ordinary decisions. They’re built one Audacious Move™ at a time.

Now go make yours.

Cheers,
Roy

• Posted 9.21.26 at 06:00 am by Roy Osing
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