March 27, 2022

Is my new book really audacious in this reader’s view?

Review of ‘Be Different or Be Dead

‘The Audacious Unheard of Ways I Took a Startup to A BILLION IN SALES’ by Roy Osing, Morgan James Publishing, New York, New York, 2022.

Full disclosure, I am a retired TELUS team member who, from time to time, reported through to the author, Roy Osing.

First off, I can tell you this book describes the actual field-tested and unique approaches that Roy and his team successfully employed. I witnessed many of these methods deployed.

They all were absolute game-changers.

Secondly, this is the ‘how-to book’ you need to create an exceptional business and have an exceptional career. I once read the 2013 book “The Three Rules – How Exceptional Companies Think” by Michael Raynor and Mumtaz Ahmed.

That book reported results from a massive analysis across all industries of over 50 years of company performances exactly WHAT decision approaches (rules) make a company exceptionally profitable.

Roy’s book answers the next logical question, HOW do you implement this? Both books advocate the same approach, but Roy packs his book with hundreds of implementation recommendations.

‘The Audacious Unheard-of Ways I Took a Startup to A BILLION IN SALES’ is the latest in a series of seven ‘Be Different or Be Dead’ books.
It pulls together Roy’s valuable advice on how to propel an enterprise to be more than resilien; to stand out, despite super fast-changing business environments (such as COVID recently provided).

‘Audacious Ways’ provides unique and innovative approaches to strategic planning, marketing, sales, and customer service. This book is perfect for individuals starting a career, team leaders, or entrepreneurs running any enterprise.

The book contains six sections that permit easy revisiting the task at hand. Each section contains twelve to fifteen whole chapters devoted to detailed implementation approaches supported with clear rationale. Here are the six sections and a quotation as a taste of the content.

Leadership — How leaders can get results in today’s environment…
“It’s not that those textbooks on leadership are wrong, it’s just that they’re not good enough to make a standout leader.”

Careers — How you can have a fantastic career and make lots of money…
“In school, you do well when you follow rules and fit in; in business, you succeed when you’re different from everyone else.”

Business Success — How to make your business wildly successful…
“Long-lasting advantage comes from being the ONLY ones that do what you do.”

Marketing — How to make your marketing powerful and not boring…
“Brilliant marketing is delivering what people CRAVE in a way that is DIFFERENT than anyone else.”

Sales — How the sales team can deliver unbelievably significant revenues…
“The role of sales must change from the flogger of products and services to the ‘gatherer of friends.’”

Customer Service — How to create breathtaking and memorable customer service…
“You service cars: you SERVE people – dazzle ‘em and take their breath away.”

Descriptors from this book to describe the ideas, the approaches, the results are:

Simple. Inspire. Be Contrary. Explain. Stay Humble. Be Loving. Logical. Brave. Face Reality. Helpful. ONLY. Innovate. Empower. Listen. Build a Team. Hire People Lovers. Befriend Clients. Be Proactive. Shed Crap. Kill Dumb Rules. Forget Perfection. Recover Fast. Lead by Example. Hands-on. Learn Customer Secrets. Trust. Amaze. Have fun. Challenging. Practical. Proven. Long-term.

You will find this book gets you on the right path and prepares you for the real world, and with so many successful implementations to choose from, you will return to this book again and again.

Well worth reading, but please don’t stop there. Start implementing this book tomorrow.

— Cam Anderson is a Retired Web Operations Manager at TELUS Digital and Founder of FutureLegacies.ca and MyArtClub.Com

The ebook—‘e-Audacious’— was published Feb 1, 2022 and the print version will be available May 31, 2022 with the audio version later.