August 17, 2026

From Goosebumps to Customer Bliss: Hire People Who Create Magic

                   

🚀 Audacious Move™ of the Week

The BE DiFFERENT Code™: Five Disciplines for Extraordinary Business Growth

Bold Decisions Create Extraordinary Businesses.

I hope it helps you create yours.

🚀 Goosebumps Create Magic

Most organizations hire to fill vacancies.

The best organizations hire to create unforgettable customer experiences.

There’s a huge difference.

Your people are your brand. Every interaction either strengthens your reputation or chips away at it.

If your goal is to build a business customers rave about, stop hiring for resumes.

Start hiring for goosebumps.

🎯 Goosebumps Aren’t Accidents

A goosebumps moment is when a customer experiences something so unexpected, thoughtful, or caring that they remember it long after the transaction is over.

Those moments don’t happen because someone followed a policy.

They happen because someone cared enough to do something extraordinary.

That’s why your hiring strategy is really your customer experience strategy.

If you want customers to feel bliss, hire people who genuinely love serving other human beings.

Technical skills can be taught.

Empathy can’t.

❤️ Emotional Connections

Most interview processes are built around experience, credentials, and technical competence.

That’s table stakes.

The real question is different.

“Will this person create customers who never want to leave?”

Hire people who naturally create emotional connections.

People who solve problems without being asked.

People who say “Yes” before they say “Policy.”

People who get goosebumps from making someone else’s day.

Those are the people who build extraordinary brands.

💡 Five Ways to Hire DiFFERENT

✅ Define Your ONLY Employee

Know exactly who belongs in your culture.

Don’t create a job description.

Create a human description.

What attitudes, behaviours, and instincts are essential if someone is going to deliver your ONLY Brand?

✅ Hire Human Being Lovers

One question reveals almost everything:

“Do you love humans?”

Watch their face.

Listen to the energy in their answer.

People who genuinely enjoy helping others rarely fake it.

✅ Ask for Stories, Not Resumes

Forget titles.

Forget responsibilities.

Ask:

“Tell me about a time you made someone’s day.”

Past behaviour is the best predictor of future behaviour.

✅ Let the Team Decide

Culture isn’t built by HR.

It’s built by the people who work together every day.

Include your team in the interview process.

They’ll often spot things a hiring manager misses.

✅ Onboard for Goosebumps

Don’t spend the first week explaining policies.

Spend it explaining your purpose.

Teach new employees that their job isn’t simply to complete tasks.

Their job is to create customers who tell stories.

🌟 Customer Bliss Starts Before Day One

Competitive advantage isn’t created in the marketing department.

It begins the moment you decide who deserves to wear your logo.

Every hire either strengthens your brand…

…or weakens it.

If you want customers who stay longer…

Buy more…

And enthusiastically recommend you to others…

Hire people whose instinct is to create goosebumps.

Everything else becomes easier.

🚀 🔥 The Audacious Move™

Don’t hire to fill a position.

Hire to create unforgettable customer experiences.

That’s how organizations become the ONLY Ones (LINK) their customers remember.

Now that’s an Audacious Move™.

🚀 What’s Your Next Audacious Move™?

Reading ideas is easy.

Acting on them, however, is what creates extraordinary businesses.

BE DiFFERENT or be dead™ is more than a philosophy—it’s about making the bold decisions others won’t.

🎙 Audacious Moves to a BILLION™ Podcast

Every episode reveals a real-world Audacious Move™ we made while helping build a $1 billion business.

No theory.

No textbook clichés.

Just practical ideas, hard-earned lessons, and bold strategies you can apply to grow your own business.

🎧 Listen to my Audacious Moves to a BILLION™ podcast here.

📖 Want More Audacious Moves™?

The Audacious Unheard-of Ways I Took a Startup to a BILLION in Sales is the latest book in my BE DiFFERENT or be dead™ series.

Inside, you’ll discover the real decisions, unconventional thinking, and bold Audacious Moves™ that helped transform a startup into a $1 billion business—and how you can apply them to grow your own business.

📖 Get your copy here.

Extraordinary businesses aren’t built by ordinary decisions. They’re built one Audacious Move™ at a time.

Now go make yours…

Cheers,
Roy

• Posted 8.17.26 at 06:00 am by Roy Osing
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