Be Different or be dead

February 20, 2012

Awesome leaders always ask employees these 10 surprising questions

Source: Pexels

To build an organization that stand-out from others, leaders need to start asking different questions

Awesome leaders always ask employees these 10 surprising questions.

It’s not…

1. It’s not how do we compare to the competition, BUT… How are we different? What makes us stand-out from the crowd?

2. It’s not do we have products with feature-sets like the market leader, BUT… What is different about our offerings that will get us noticed?

3. It’s not how How our products appeal to the masses, BUT… How will it be relevant to the individual customer set we are trying to take care of?

4. It’s not what will make us #1 in the markets we serve, BUT… What will it make us the ONLY ones  that do what we do in the markets we serve?

5. It’s not what are we doing to match best in class, BUT… What are we doing to go the opposite way?

6. It’s it what new technology do we plan to introduce, BUT… What are we doing to leverage the latest technology available to create unique value for our customers?

7. It’s not how do we match the prices of our competitors, BUT… What value do we have to add to our basic offering to justify premium prices in the market?

8. It’s not what marketing programs are necessary to attract new customers, BUT… How can we show our loyal customers that we care for them and convince them to refer us to others?

9. It’s not how many products did we sell last quarter, BUT… What have we done to deepen the long term relationships we have with our customers?

10. It’s not how do we fix the mistakes we made when responding to our customer’s demand, BUT… How can we fix the mistake fast and then blow the customer away by doing something for them they don’t expect?

Leaders: write these questions down. Commit them to memory. Rehearse them. Ask them often.

Cheers,
Roy
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• Posted 2.20.12 at 08:08 am by Roy Osing
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