February 2, 2005

PERFECT. NEVER. EXECUTES.

🚀 Audacious Move of the Week

PERFECT. NEVER. EXECUTES.

Business strategy execution—not perfect strategic planning—is what separates organizations that achieve extraordinary growth from those that merely talk about it.

Stop trying to perfect your strategy.

Start making it work.

Business leaders have an unhealthy obsession with creating the perfect strategy.

They hire consultants. Commission research.
Hold planning retreats. Debate assumptions.

And then do it all over again.

Meanwhile, competitors are stealing their customers.

PERFECTION IS A TRAP.

It seduces leaders into believing more planning produces better results.

It doesn’t.

🎯 Get It Just About Right™

What’s is a perfect strategy anyway?

Perfect according to whom?

A consultant? A professor? Someone who hasn’t grown a business to a BILLION in the real world?

My Strategic Game Plan™ focuses on four questions:

* HOW BIG? Your 24-month revenue ambition.
* WHO to SERVE? The Customer Groups capable of delivering it.
* WHAT do they CRAVE? The desires and emotions driving their choices.
* HOW to COMPETE and WIN? Become The ONLY One™.

Answer these questions.

Get your plan Just About Right™.

Then get on with it.

⚡ Be Imperfect FAST™

Here’s where most organizations screw up.

They create a strategy and assume execution will magically happen.

It won’t.

You must bake differentiation into how your organization operates.

Into decisions. Processes. Employee behaviour. Customer experiences.

Turn differentiation from a strategy into an operating principle.

And forget flawless execution.

That’s another perfection trap.

My approach is Be Imperfect FAST™.

EXECUTE. LEARN. ADJUST.

Execute before everything is figured out.

Learn what works.

Adjust.

Repeat.

That’s how strategies get more effective in achieving results.

👊 Leaders Ride the Execution™

Leadership doesn’t end when the strategy is approved.

It BEGINS.

Create Line of Sight™ so everyone understands their contribution.

Remove barriers.

And when circumstances change, Call the Audible™.

Change the play. Not the destination.

Execution is a PEOPLE game.

Not a PowerPoint exercise.

💥 Your Audacious Move This Week

Pick ONE strategic decision you’ve been debating forever.

DO SOMETHING.

Test it. Learn. Adjust.

Move your ONLY Statement™ closer to reality.

Stop polishing.

Start executing.

🏆 The BILLION Dollar Lesson

We didn’t build a startup into a $1 BILLION business by chasing perfection.

We had a clear direction and executed relentlessly.

We learned. Adjusted. Kept moving.

An imperfect strategy brilliantly executed beats a brilliant strategy poorly executed.

Every. Single. Time.

PERFECT PLANS DON’T GROW BUSINESSES.

RELENTLESS EXECUTION DOES.

🚀 Want more Audacious Moves™?

🎙️ Listen to Audacious Moves to a BILLION™ for practical, contrarian ideas for building an extraordinary business.

✍🏻 Explore more articles, ideas and proven tools at BE DiFFERENT or be dead.

Extraordinary businesses aren’t built by ordinary decisions.

They’re built one Audacious Move™ at a time.

Now go make yours.

Cheers,
Roy

• Posted 2.2.05 at 06:00 am by Roy Osing
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