January 22, 2005

Execution Gets 80%. Strategy Gets the Other 20%.

🚀 Audacious Move™ of the Week

Stop Overthinking Strategy. Get Obsessed With Execution.

Bold Decisions Create Extraordinary Businesses.

I hope it helps you create yours.

Most organizations have growth backwards.

They spend enormous amounts of time trying to perfect their strategy—and then treat execution as something that happens after the planning meeting.

I learned to do the opposite.

Loosen up on strategy. Tighten up on execution.

On my journey from startup to more than A BILLION in annual sales, I learned that strategy without execution is merely an interesting conversation.

🎯 Get Your Strategy Just About Right™

You can’t create a perfect strategy.

Customers change. Competitors move. Unexpected opportunities appear. And occasionally the market delivers a body blow you never saw coming.

So stop trying to predict everything.

Get your strategy Just About Right™ and put most of your energy into execution.

Think roughly 20% strategy. 80% execution.

I call this Head West™.

Know where you’re going without pretending you can predict every turn along the way.

My Strategic Game Plan™ was designed for exactly that purpose. It answers four questions:

HOW BIG? — Declare your 24-month revenue growth objective.

WHO to SERVE? — Choose the Customer Groups with the potential to deliver HOW BIG.

WHAT do they CRAVE? — Discover what those chosen customers repeatedly care about and reward.

HOW will you COMPETE and WIN? — Create The ONLY One™ that separates you from the Herd of Sameness™ and addresses what your WHO cares about.

Now you have direction.

Stop planning. Start moving.

🔥 Ride the Execution™

Execution is where strategy meets reality.

It’s where assumptions get tested and the plan gets smarter.

Execute. Learn. Adjust.

That’s Be Imperfect FAST™.

Create Line of Sight™ so everyone understands how their job contributes to the Strategic Game Plan™.

Lead by Serving Around. Get close to the people doing the work, ask “How can I help?” and remove barriers.

Cleanse The Inside. Kill dumb rules. Simplify processes. Reduce touch points and friction.

Hire for Goosebumps™.

You can teach skills. You can’t train people to like people.

And create Dazzling Moments™ that surprise customers and give them reasons to stay.

🚀 What’s Your Next Audacious Move™?

Stop polishing the plan.

Get your strategy Just About Right™.

Then move.

Execute. Learn. Adjust.

And keep moving.

Because growth isn’t produced by the plan you write.

It’s produced by what your organization does with it.

🚀 Want more Audacious Moves™?

🎙️ Listen to Audacious Moves to a BILLION™ for practical, contrarian ideas for building an extraordinary business.

✍🏻 Explore more articles, ideas and proven tools at BE DiFFERENT or be dead.

Extraordinary businesses aren’t built by ordinary decisions.

They’re built one Audacious Move™ at a time.

Now go make yours.

Cheers,
Roy

• Posted 1.22.05 at 06:00 am by Roy Osing
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