Be Different or be dead

January 10, 2011

3 proven ways to make marketing incredibly successful

Source: Unsplash

These strategic drivers should guide how you market in today’s world.

— Remarkability

— Indispensability

— Gaspworthiness

— Unforgettability

— Uniqueness

— Distinction

You won’t be successful if you continue to practice marketing in the traditional way.

Product push is offensive. A focus on what you produce makes you invisible. Catering to the mass market makes you irrelevant. Mass market media purchases defines you as being the same as every other organization.

Here are the three essentials to create the change you need in your marketing strategy if you really want to make a difference in people’s lives and stand-out.

#1. Create value — as opposed to continuing to push products and services down people’s throats. Its about defining the value that’s delivered to people rather than the fancy gadget with lots of cool capabilities.

It’s about the problems solved for people The experiences created. The happiness generated. The memories produced.

#2. Focus on your fans — the people who really care about what you do. Who are they? What are they all about? What do they need, want and desire?
Who are the Sneezers who have enough social power to spread your word around and expand your customer baset? How do they communicate among themselves? How can you be unique and distinctive in the value created for them?

Growth occurs when you provide more value to your fans and expand your fan base, not by trying to attract new customers through mass market advertising .

#3. Offer packages rather than products — memories, mind-blowing experiences and happiness usually happens when people experience a number of elements rather than a single one.

For example, a “Mountain Adventure” is more likely to delight someone with a combination of a hotel room, a daily breakfast, a spa and a guided horseback ride rather than if a horseback ride alone were provided.

Define the experience. Assemble the package components. Integrate them seamlessly into a value proposition that will resonate with your fans.

That’s the process. And it will make you different.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 1.10.11 at 11:10 am by Roy Osing
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