Be Different or be dead

March 26, 2012

3 important ways to power up your business

Source: Pexels

3 important ways to power up your business.

Everyone is looking for the key to winning in business.

Problem is there isn’t ONE key. Winning in today’s intensely competitive world is all about doing a ton of simple things that create distance from the competitive herd.

But there are 3 things that, if done with passion and relentless tenacity, will turbocharge any organization on a winning path.

1. Have an ONLY Statement

Create a competitive claim that clearly establishes your distinctiveness. Your uniqueness. What makes you special compared to others.

“We are the ONLY ones that…..” is a practical way to create your position that is not aspirational, but can be executed in the marketplace. The ONLY statement is your elevator speech to describe what you do and who you are.

2. Do stuff for your loyal customers

Make them the center of attention. Build your business on the backs of the people who are loyal to you. Offer them the special deals first; don’t try and use promotions to acquire new customers until you’ve taken care of your loyalists first.

Make it easy for them to ‘sneeze’ you to others. Grow your business by trusting that if you leave your fans gaspworthy they will spread your word.

3. Make your game the dazzle game

Loyalty is created by delivering WOW! experiences not products that work according to specifications. People expect things to work the way you say they will. What they don’t expect is a mind-blowing experience when they get them.

Dazzle = powerful positive feelings = loyalty = word-of-mouth promotion = long term success. It’s just that simple.

Focus on getting started by creating this culture in your organization and it will yield the end-game you want

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 3.26.12 at 09:53 am by Roy Osing
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