Be Different or be dead

October 3, 2020

How personalized marketing can boost e-commerce sales to astonishing levels

How personalized marketing can boost e-commerce sales to astonishing levels.

If you are not using personalized marketing for your business or company, you are definitely losing out in sales and revenue.

Offering a great customer experience through eCommerce is not enough; you need to devise ways to drive in more traffic to your platform which will help you stand out among your competitors in today’s competitive and challenging consumer market.

One of the ways through which you can achieve both increased customer satisfaction and drive more traffic to your site is through personalized marketing.

What Is personalized marketing?

Personalized marketing or one-to-one marketing is a strategy through which businesses deliver individualized content to clients. The content is based on the client’s personal data, past searches, history of purchase, location and interests.

The content varies depending on the services or products that a business is offering. However, the most basic content includes discounts, tips, topical articles, and product or service offers.

Why is personalized marketing important?

Despite personalized marketing being a huge eCommerce sales boost, few companies are using it. Most companies tend to concentrate on building a secure eCommerce platform, forgetting that this alone cannot help them achieve their desired goals.

Personalized marketing has these specific benefits which go well beyond simply having an efficient eCommerce platform.

— First, it saves customers time. Under normal circumstances, whenever they visit an online site, they receive numerous ads, videos and articles, most of which are irrelevant. But personalized content only feeds them relevant value-adding content.

— Second, it increases the time a prospective customer spends on your site. If customers find useful information on your platform, they are likely to spend more time there and they are more likely to end up making a purchase. Furthermore, an increase in onsite time reduces bounce rates, which is beneficial to your SEO.

— Last but not least, it increases your eCommerce sales. Valuable content brings about more customer satisfaction and enhances brand building. Satisfied customers are likely to come back for more purchases and also refer others to your site which, in turn further increases your sales.

How to create personalized content

Creating personalized content requires you to collect specific data regarding your clients. Such data include name, contact, email address, location, viewed products, purchases and wish lists. Ensure that you inform the clients that you are collecting their data and how you intend to use it. Additionally, make sure that you get a go-ahead from them.

How to use personalized marketing to boost sales?

Here’s a few suggestions on how to implement a personalized strategy in your business.

    ▪️ Banners for new clients — Your site’s first impression is crucial for any new user. Ensure that you have a welcoming shopping theme to attract more clients. A small welcome gesture such as a discount goes a long way in attracting new customers. A banner containing a welcome discount for new customers prompts them to register and purchase products from your site.

    ▪️ Personalize pages based on search history — Once a customer registers in your site, ensure that you track their search or browsing history. This search history offers a basis for the products you will display at their pages upon their next visit to your site. The personalized lised page display saves customers time since the platform already knows the products they want.

    ▪️ Retarget your clients and offer them personalized ads — Retargeting is made possible through pixel codes, which sets a cookie in your client’s browser. If a client visits your site and leaves without making a purchase, you can follow them to their next browsing sessions. Here, your ad pops up based on their browsing history and captures their attention. This retargeting technique helps turn potential clients into actual buyers.
 
    ▪️ Display recently viewed items — Showing recently viewed items reminds customers of their interests. You can create a wish list on your site, allowing customers to save their most preferred items. Based on the items in the wish list, you can send clients coupons or emails if any of those products have an offer.

    ▪️ Personalized emails — Emails are the most personal form of online contact. Sending personalized emails aims at informing customers when a product they had shown interest in has a discount. Ensure that you include the client’s name in the subject of the email to capture their attention.

Conclusion

To derive the most from your personalized marketing techniques, you need to keep up with digital marketing trends such as social media marketing and SEO.

Personalized marketing is a useful competitive tool in the world market today. If you are not sure about applying personalized marketing strategies, the tips mentioned above will significantly guide you. Implement them today to give your business a new twist, boost your eCommerce sales and remain different from your competitors.

— Monica Lee is a passionate writer and content creator. Her interests include outdoor activities, fitness, technology, entrepreneurship and everything in between. Say hi to Monica on Twitter @monical_lee.

• Posted 10.3.20 at 04:00 am by Roy Osing
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