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September 7, 2019

10 effective strategies to promote your new podcast guest post

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Podcast, a modern version of radio, has provided access to everyone the opportunity to host own show. Those who are familiar with podcasts and the usual content that is on these audio shows realize that they have quite a similar theme to blog posts. Therefore, many podcast channels that are covering a wide range of topics and issues, from sports and politics to history and entertainment.

You can find anything on the podcasts these days. In recent years, a lot of podcast channels have come upon the scene. Just like all the other content on the internet, podcasts also need to be promoted in the right way to reach their target audience.

If you wish to be heard, known and recognized, then you need to put in some work to promote your new podcast. Let’s explore how you can go about improving your podcast.

1. Get on iTunes

iTunes is now recognized as the single most effective medium in promoting the podcast. Therefore, it makes perfect sense to get on iTunes to be known and heard. It has been claimed by a journalist club that out of all the listened podcasts, 70 percent of them are reached via iTunes.

Make sure that when you are launching your podcast channel, it gets there on iTunes as well. You need to have a greater outreach when it comes to audience and being on this platform will help you be heard, literally and figuratively!

2. Create show notes

Whenever you start recording for your podcast episode, you don’t start recording out of the blue. You should have a plan or an idea like designrr.io that you take along when you are recording. In many cases, you may even make notes on what to cover and how to go about it. When it comes to promoting your podcast, these notes can come in pretty handy.

Spend a little time and effort in creating show notes for your podcast. When you are developing the content of your podcast on different media, these notes can adequately describe what the episode contains in the form of a concise and neat summary. It will turn up your podcast in Google searches, especially if you have put to include SEO specific keywords in your notes.

3. Increase your audience through your guest’s audience

One of the best ways to promote your podcast is to feature a popular guest in any of your episodes. If your guest already has a huge following, there are high chances that you will be able to retain some of them when they come to your channel.

One thing you must ensure is that the guests you feature on your podcast make a mention of their appearance either on their podcast or in any place where they are known and heard. It could be their social media channels or through their email campaigns. A popular guest on your nascent podcast will help you gain traction in the podcast industry.

4. Promote on social media

It goes without saying that you need to promote your channel on social media. In this age of increased reliance on social media by every industry, the podcast is no different. A podcast does stand apart because of its audio-only feature, so it may not be for everyone. People who rely on or prefer visuals while learning something new will not prefer podcasts and social media will help you tremendously in filtering out that audience.

You only have to analyze the audience that is engaging with your content on some social media and then reach out to them. This audience can be your target and loyal audience. Be out there on Twitter, Instagram, Facebook. If you release a new episode, make it a pinned post on your account. The audience on all the platforms is varied, and you will be finding your target audience everywhere, so, make sure you are all around.

5. Submit episodes to podcatchers and aggregators

Podcatchers and aggregators, as the name implies, aggregates similar content in a specific place. So if you are in the podcast business, you should make an effort to get your content to a podcatcher. iTunes is the most prominent podcatcher, and as mentioned earlier, if you are on iTunes, you highly increase your chances of being heard. MediaGo and Banshee are other examples of podcatchers.

6. Transcribe the audio into text

Another thing you can do to promote your new podcast is to transcribe its audio into text and publish on various platforms that can further increase the outreach of your channel. Sometimes it is far more comfortable or convenient to read than to listen.

If some of the content of your podcast is available in text format, it can pique the interest of a reader, and there are chances that the reader will be directed towards your podcast to learn more about the content of the podcast.

7. Convert the podcast into video format

Converting podcast into a video may seem like an odd promotional strategy. However, if a few of your exceptional podcast episodes are available in a video format on a platform such as YouTube, it dramatically enhances the chances of increasing your audience. A podcast in video format has the possibility of being shared more than if it had been in an audio format.

You can put up famous and focal quotes from the podcast into a visual form and use that as the slideshow images in the podcast video. It is observed that videos get far more reception than any other kind. If it is a podcast of sports, like football podcast, you can add visuals from a previous match or just stills of various famous players.

8. Enhance ranking with reviews

If your podcast channel is high-ranked, it will reach far more people. Apart from having a considerable following, another way to be highly ranked is to get a lot of positive reviews from your audience. You can request your listeners to leave a comment at the end of every episode.

Another way to urge the listeners to leave a review is by organizing a giveaway. If you are low on a budget it could be some coupon code or invitation on the podcast as a guest speaker. Only those will enter for the giveaway who will leave a review. Giveaways have proven to be highly effective in promoting your content.

9. Be a guest on popular podcasts

It is the opposite of inviting a popular guest on your channel. You can team up with someone who already has a considerable following. In a lot of cases, this is better for your promotion that the previous situation. A podcast already being heard far and wide will have more listeners.

You will not have to promote your appearance extensively, and neither will you have to request your host to publicize your presence repeatedly. The higher audience on the popular channel will get you the promotion you needed.

10. Release multiple episodes on same day

If you are covering the same issue/topic in multiple episodes, then work towards releasing all the events on the same day. It will hook your audience, and they will know the content is there, and they can come back at any time. Some want to listen to all in one go.

It is an effective strategy in retaining and making an audience for your podcast.

— Sohail Rupani is a senior SEO strategist at PNC Digital, a digital marketing agency based in Orlando. He specializes in SEO and SEM techniques. He is passionate about technology and loves to analyze the tech industry in his spare time and stay in touch with the latest happenings. He also writes technical articles about SEO and digital marketing. Follow @sohailrupani for more updates. 

• Posted 9.7.19 at 06:36 am by Roy Osing
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