Be Different or be dead

April 15, 2024

YOU do YOU. Why It’s Important. How To actually Do It

YOU do YOU. Why It’s Important. How To actually Do It.

“You do your thing and I’ll do mine.”

The statement implies that we will each do it a different way. Our own way.

The only thing missing is the notion of uniqueness. Is “our thing” really uniquely ours and no one else’s?

Are we truly the ONLY one who does it the way we do?

Or is it really YOU DO THEM in disguise?

This is an important question because we live in a world seeking popularity, to conform to the norms of the day.
To be politically correct, being careful to not step on the toes of someone else who seems to have more command of the narrative governing how one should behave than YOU.

The truth is, we rarely DO YOU! We may think we do, but we don’t.
We conform. We comply. We act according to a set of rules set by others. Heaven forbid we have an opinion that is different from “a marginalized” group in our society.

And when we do this we declare our individuality. This is fake! We’re not being individualistic, we’re being “herdaslistic”, joining everyone else who is afraid to break away from the shackles of conformance expectations.

It’s extremely important that YOU do YOU!
We need truly unique solutions to today’s challenges, not shrink wrapped boilerplates offered by custodians of popularity.

Here’s my playbook to DO YOU!

Play #1. Stop “Gargling Google”

Google is a great tool to discover someone else’s story. “How to” stories on how other people approach a problem and the solution THEY came up with are good learning sources.
But the problem is most people copy someone else’s story rather than discovering their own.

“Gargle and Swallow” Google is a DO THEM Move typical of a copycat. You become a member of the common denominator crowd.

“Gargle and Spit” Google, on the other hand, is a DO YOU! move.
You taste what others are doing, you suck every morsel of learning you can from their action, you decide on a different course of action and finally you Spit the Google play out.

Play #2. Put the textbook down

If everyone follows the same textbook rules and prescriptions, all that happens is the herd of sameness increases.
You won’t find your Special Sauce in a textbook; rather you will find the rules, algorithms, formulas and theories that everyone else uses.

Special Sauces come from stepping away from standard, “industry accepted” methods of doing things.

Special Sauces are the outcome of observing what the textbook says and doing something differently.

Play #3. Ignore Best in Class

Best in Class is a figment of some “expert’s” imagination. It’s a standard that someone with some level of academic credentials and presumed credibility says is the “right” thing to do.
Why on earth would you follow someone else’s prescription if you’re on the hunt to find the special YOU?
Crazy but most of the population does it.

I suggest you find someone or some organization who really sucks at something. Study them to discover how you might morph something they do to work for YOU!

Play #4. Avoid AI

And then there’s Artificial Intelligence which is being promulgated as the Magic Dust to solve the problems of the day.
Your clue to why I have several issues with AI is in the word “artificial”. Apart from the efficiency aspect of AI in the capability it has to process enormous amounts of data quickly, in the world of DOING YOU! AI is artificial in the sense that it relies on the opinions, work and results of others to produce an output that is nothing more than a super blend of the masses.

For example, if you want to write a blog post on “How to Develop a Brand Promise”, AI will create the post using information it gathers from sources on the internet by applying a predefined algorithm (written by someone who actually knows something about how to build a brand? Right? Probably not!).

The benefit: your post will be created quickly and expressed according to the language norms of the day (devoid of politically incorrect expressions and following basic English language protocol).

The drawback: the result will not be YOU! It will have ”rounded edges” of the many, not the Edges of YOU!
It will not offend anyone since the algorithm it uses is intended to avoid offending anyone. It will present no unique analysis or opinions; rather it will regurgitate a populace’s view of the topic.

To DO YOU! requires originality, audaciousness and creativity, not an artificial tool whose sole purpose is to aggregate common thought. AI is not the friend of YOU!

Play #5. Put your fingerprints on everything you do

Using any tool such as AI, crowdsourcing and population extrapolation is by definition YOU DOING THEM!
The only way YOU can do YOU! is to create something yourself,  ONLY YOU!

So, look at what the population says and…

▪️Do something DiFFEREnt.
▪️Go against the flow.
▪️Do a “right angle turn” to the path others are on.
▪️Disrupt common opinion.
▪️Don’t put your hand up and agree with what the herd is doing. Keep your Jan down and go find something gasp-worthy.
▪️Put your own twist to popular stuff.
▪️Be audacious and outrageous.
▪️Ask “How can I do this differently?” when confronted with a new challenge.

We need YOU to do YOU!

There are too many people out there who DO THEM!

The crowd is unimaginative.

The crowd is dull and boring.

The crowd will never create anything.

The crowd sucks (good thing I don’t use AI otherwise “suck” would have been deleted as inappropriate… HeHe.)

Cheers,
Roy
My 100 Podcast Shows that will make your business and your career incredibly successful.

My Podcast Show Audacious Moves to A BILLION will share the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Un-heard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 4.15.24 at 03:44 am by Roy Osing
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January 22, 2024

The Truth About My Audacious Pithy Ways

The Truth About My Audacious Pithy Ways.

I’m done with exhaustive articles that placate Google.

I’m done with tiring narration that goes on and on and on…

I’m done with gargling the so-called “rules” for achieving a high ranking for posts.

I’m done with trying to placate someone’s algorithm that defines a “good” post.

I’ve been doing this since 2009 and I’m DONE!

So…. going forward my blogs will abound with pith.

They will be brief — maybe soundbites only. We’ll see.

Forceful.

Vigorous.

Terse.

Edgy.

They will cut like a knife.

Sometimes bordering on obnoxiousness.

And they might be outrageous.

And they most definitely won’t satisfy the rules of SEO.

With a few jaw-dropping links that will uncover more for those who want to dive deeper in my BE DiFFERENT or be dead world.

I will not spoon feed you my content.

I’m not your Mom.

You will have to explore, dig and work for my simple proven-to-work new ideas that will make you successful.

You will have to WANT to learn what actually works in the real world.

I will whet your appetite to discover more of the stuff that helped me grow a startup to A BILLION IN SALES!

So from here on in I’m giving you pithy.

Pithy Ways to “kill it” in business.

Pithy Ways to build a remarkable career and a great life.

Pithy Ways to actually achieve your journey’s end.

Pithy Ways to help you create a crushing tested brand.

Pithy Ways to earn the trust of the person next to you.

And much more pithy…

So BE PiTHY and join the Audacious PiTHY herd with me.

Stand out.

Be unmatched and unsurpassable—the ONLY One—who does what you do.

Be an achiever, not a rule follower.

Cheers,
Roy
My 80+ Podcast Shows that will make your business and your career incredibly successful.

My Podcast Show Audacious Moves to A BILLION will share the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Un-heard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 1.22.24 at 04:57 am by Roy Osing
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January 2, 2024

3 Secrets to Start Your Journey to BE DiFFERENT

3 Secrets to Start Your Journey to BE DiFFERENT.

#1. Stop “Gargling Google”. — You can’t be different from the herd if you’re washing your mouth out with Google all of the time.

Gargling Google when you’re confronted with a problem or challenge is copycat behaviour.

You actually believe that if you copy what someone else did to solve their problem, their solution will miraculously solve yours as well.
Probability =

<5% (you may actually get lucky and be able to redeem a small fraction of the benefits others have received from their solution, but you’ll only get away with it once.)

And you’ve convinced yourself that you’re somehow being innovative and creative when you try to implement someone else’s solution.
Truthfulness = NIL. You’re fooling yourself and you’re being disingenuous to others.

If you can’t STOP! gargling, you will never be unique and special in a way others care about. So, accept your fate as a

“Constructive Emulator” and be content as a bland insipid member of a crowd of commonality.

#2. Ask “The Question”. — Rather than run to Google every time you’re faced with a task, ask yourself:
✔️ “How can I do this differently?”
✔️ “How can I approach this task in a way no one else has tried?”
✔️ “How can I disrupt the usual approach commonly practiced?”
✔️ “What could happen if I went in the opposite direction to the crowd solution to this type of problem?”
✔️ “What is the most outlandish way to solve the problem I’m facing?”

Open yourself up to the possibility that a unique and different solution is out there waiting for you to discover it.

Ask yourself ‘the question’ and be amazed with the answers you’ll be presented with.

Start NOW! to consciously look for a different approach to everything you do.

And revel in this behavior as it will soon expel you from the common crowd.

#3. SURPRISE! people. — Being DiFFERENT is not about delivering what people expect.

In fact it’s the opposite.

Being different is evoking the “OMG” response; the “WHAT?” look and a GASP! from another person.

Being different is doing what others DON’T expect.

The SURPRISE! Move has incredible consequences:
✔️ You get noticed.
✔️ Your “victim” tells your story to others and you get Five Star Reviews.
✔️ You attract other disruptors and your tribe expands.
✔️ Your behavior gets copied by others and YOU become Best in Class.
✔️ You outdistance your competition because your Army of Advocates turn into raving fans.

All from a SURPRISE!

Amazing consequences from such a simple act.

But….. you can’t SURPRISE! someone unless you know them….. INTIMATELY.

So pay attention to your ‘target’.

Learn everything there is to know about them: their secret desires, wants and cravings. These are the ingredients to a mind-blowing SURPRISE! show.

Try to SURPRISE! them using your own imagination but without the knowledge of their secrets and you will fail.

So, do the work…

Cheers,
Roy
My 80+ Podcast Shows that will make your business incredibly successful.

My Podcast Show Audacious Moves to A BILLION.

My BE DiFFERENT or be dead Book Series.

‘Audacious’ is my latest.

• Posted 1.2.24 at 06:30 am by Roy Osing
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December 11, 2023

10 Easy Ways I blew by Roadblocks to A $BILLION Prize

10 Easy Ways I blew by Roadblocks to A $BILLION Prize

Taking an early stage company to A BILLION IN SALES is not an easy task; there are many obstacles and barriers along the way that must be successfully overcome to achieve the end game.

Here are 10 things that worked for me, and they can work for you if you covet a fast growing business.

#1. Be The ONLY ONE who does what you do. Sustainable growth is a function of being truly unique in a sea of hungry competitors.

Don’t expect a healthy sales growth curve if you’re no different from your competition.

#2. Focus on the critical few things you need to advance your strategy and grow sales.
Stay away from ‘the possible many’ things you could be doing but don’t contribute appreciably to top line revenue.

YUMMY may taste good, but it can give you painful indigestion.

#3. You must believe in your journey. The desire to achieve remarkable results must run through your veins.
If not, you won’t convince others to join in your journey.

It’s about the PASSION you have to accomplish your end game, not the cognitive worth of your intent.

People follow leaders who expose their emotional commitment not their intellectual prowess.

#4. Gather an Advocates Army. An audacious goal can only be achieved by mobilizing an army of like-minded people who share in your mission and goals.
Find them, nurture them and let them loose!

#5. Make it about the organization, not you. Your motives must align with the needs of the organization, not your personal ambitions.
There can’t be even a ‘sniff’ that you are doing what you’re doing to serve yourself.

Make adding value to the company the prime message you convey to all around you in your efforts to bring people on board.

#6. Find a ‘do it’ mentor. A BILLION IN SALES is all about brilliantly executing your strategy, so look for experienced guidance from someone who has demonstrated that they can grow sales in a crazy fashion.

Look for an MBA—Master of Business Achievement.

#7. Find a way to be able to tolerate the PAIN you will have to endure by pushing new revolutionary ideas needed to achieve phenomenal growth.

You will be disrupting traditional practices—‘the way we’ve always done things around here’—which invokes incredible resistance, and the only way to continue making progress is to fight against the Custodians of the Past.
And this requires pain tolerance of the highest order.

#8. A great way to close down the naysayers is to demonstrate the results you achieve.

Their objections to the Audacious Moves you are making will soon lose their volume and impact when your sales results keep on reaching to the skies!

So, regularly shout out to everyone how your growth journey is going. Focus on what’s working well, but also ask for help if you need it.

#9. Believe in and trust yourself. To make Audacious Moves to A BILLION, you need to be fully invested in not only the sales target you have in your sights, but also in HOW you intend to get there.

Second guessing yourself under pressure from the ‘nonbelievers’ will only cause you to unnecessarily hesitate and trip.
Be ok with a false step along the way; amazing results are rarely achieved devoid of setbacks, but NEVER lose sight of your mission.

#10. Act. Act. Think. Your bias has to be to ‘keep your feet moving’ rather than spend time you really don’t have thinking and pondering too much about the game you’re in.

Sure, thoughtfully consider the options you have to respond to an unforeseen body blow, but do it quickly so the momentum you’ve achieved thus far isn’t destroyed.

If you follow these ten steps I guarantee you will be able to achieve breathtaking growth in your business.

Have a go!

Cheers,
Roy
My 75+ Podcast Shows that will change your life.

My Podcast Show Audacious Moves to A BILLION.

My BE DiFFERENT or be dead Book Series.

‘Audacious’ is my latest.

• Posted 12.11.23 at 04:18 am by Roy Osing
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