Roy's Blog

July 23, 2012

2 crazy businesses that will make you LOL!

Successful people know who they are. The same goes for stand-out organizations. They know what they stand for and they are always true to their brand.

Here are two examples of organizations who are not only outlandish according to most standards but are also memorable to the people they are speaking to.

But they attract a conversation.

Hans brinker

The Hans Brinker Hotel in Amsterdam .

From their website: “The Hans Brinker Budget Hotel has been proudly disappointing travellers for forty years.
Boasting levels of comfort comparable to a minimum-security prison, the Hans Brinker also offers some plumbing and an intermittently open canteen serving a wide range of dishes based on runny eggs.”
“For only 25 euro you can stay in one of our spectacularly un-spacious suites, each of which does not feature a flat-screen TV, a double bed or free access to our non-existent swimming pool and spa area”.

Honest. Sets expectations.

Heart attack grill

The Heart Attack Grill in Las Vegas is another example.
Founded in 2005, they position themselves a “Hospital Theme Restaurant”.
The most popular item on the menu is a “Quadruple Bypass Burger” worth 8,000 calories. People over 350 lbs (and you have to be weighed to confirm your weight) eat for free.
Waitresses (“nurses”) take orders (“prescriptions”) from the customers (“patients”).
An about.com review .. “Jon Basso gets 5 stars for having a gimmick, nerve, and marketing skills. He doesn’t pretend to have a great restaurant. In fact, he doesn’t care if you like it or not, as long as people are curious enough to come and pay to eat.”

Again, in-your-face. Contrarian. Over the top.

Two good examples of businesses wanting to step out and take a chance to be unique by going against the flow of well established business and societal principles.

I applaud the spirit of leaders who are willing to take this type of risk in the face of the obvious criticism and cynicism that crashes down on them from such moves.

Cheers,
Roy

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  • Posted 7.23.12 at 10:15 am by Roy Osing
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