Be Different or be dead

November 11, 2013

What happens when you WOW! someone?

If your strategy is to WOW! customers, you have to look for the right people.

Yes, it’s important to have people with intellectual competency. But it doesn’t guarantee DAZZLING customer service.

Too much emphasis is placed on how smart someone is.

Recruit people that “love” humans.

It’s not about what they know.

It’s about how they feel.

WOW! doesn’t happen when you show ‘em what you’ve got mentally.

WOW! happens when you show ‘em what you’ve got emotionally.

You can teach people the content of your business but you can’t teach them to care for others.

Either they have it or they don’t.

Find those that do.

Hire them fast.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 11.11.13 at 05:51 am by Roy Osing
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November 4, 2013

How much do you need to invest in your best customers?

Source: Pexels

Your most precious asset is the person who has been loyal to you for years.

Who cares about what you do.

Who pays their bills on time.

Who you can count on when the economy challenges your business.

Precious assets need to be leveraged to grow your business.

It’s the most cost effective way of spreading your word to potential customers.

The return on investing in a loyal customer to get a new customer is HUGE in comparison to traditional advertising methods.

Question is: are you making the most of the precious asset you have?

Here are some things to think about:

— do you have a list of your top 10 most loyal fans who have demonstrated their willingness to recommend you to others? You have to channel your efforts to the critical few.

— do you meet with them regularly and ask them for help?

— do you have a referral program customized for each of them? Remember no two fans are alike and will have different needs in order to refer you to their friends and associates.

— do you regularly update your fans on what’s going on in your business? If they don’t have current information, they won’t be able to “talk you up” to others.

— do you actively engage them by asking their advice in your business matters? People want to feel needed, and if they do they are more likely to step up and help you.

— do you remember their “specialness”? Birthdays, anniversaries, family names, recreation they love?

Your top 10 will produce high returns for you in terms if growing your business.

But you have to work for it.

Give and get.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 11.4.13 at 05:14 am by Roy Osing
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October 7, 2013

Why an amazing business plan is ‘just about right’ and always changing

Source: Unsplash

Why an amazing business plan is ‘just about right’ and always changing.

A good business plan starts out with a specific goal.

“We will grow our revenue by 50% over the next 24 months by serving Pharmacies in Ontario. We will win their business everyday by being the ONLY company that grows THEIR revenue.”

Pretty specific. Growth goal defined. Target customers identified. Unique value proposition claimed.

We’re done, right?

Wrong. It’s just the beginning.

A business plan has to be alive.

Even though it is expressed in specific terms, it should be considered directional in nature, open to unpredictable events that might require it to change.

A good business plan is ‘just about right’ and always ‘in-motion’

If you consider your work done once you have articulated your destination, you are in a precarious and risky position.

Show me your business plan document.

Does it have coffee stains on it? Blood stains from a paper cut?

Notes scribbled all over it? Parts of it highlighted?

If ‘none of the above’ is your answer, your strategy is not in-motion.

And it probably is not advancing the way you expect.

A great business plan is just about right and always on the move.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 10.7.13 at 06:45 am by Roy Osing
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September 9, 2013

Why quick imperfection is right for a winning strategy

Source: Unsplash

Why quick imperfection is right for a winning strategy.

Today, it seems that people and organizations are looking for the Hail Mary play to succeed.

The silver bullet.

The one colossal move that will do it all.

Sorry.

The one-factor success is as rare as the flightless cormorant in the Galápagos Islands.

The secret to success isn’t really a secret at all.

It’s pretty simple really.

Success has less to do with the idea and more to do with what you do to bring the idea to life

Turning the idea into a crude deed.

Blocking and tackling in the trenches where the complications and pain exists.

A brilliant idea is only good when seen in retrospect.

When the results of the idea can be observed and judged as brilliant.

And this is only achieved by flawless execution of the idea.

The brilliant Idea doesn’t exist in the mind where it is judged to be theoretically unique.

Rather, it is proven to be brilliant through blood, sweat and tears.

Want to succeed? Get your plan ’just about right’. Create an imperfect idea and pour your heart and soul into doing something with it.

Ship lots of imperfection, perfectly.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 9.9.13 at 05:06 am by Roy Osing
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