Be Different or be dead

November 4, 2013

How much do you need to invest in your best customers?

Source: Pexels

Your most precious asset is the person who has been loyal to you for years.

Who cares about what you do.

Who pays their bills on time.

Who you can count on when the economy challenges your business.

Precious assets need to be leveraged to grow your business.

It’s the most cost effective way of spreading your word to potential customers.

The return on investing in a loyal customer to get a new customer is HUGE in comparison to traditional advertising methods.

Question is: are you making the most of the precious asset you have?

Here are some things to think about:

— do you have a list of your top 10 most loyal fans who have demonstrated their willingness to recommend you to others? You have to channel your efforts to the critical few.

— do you meet with them regularly and ask them for help?

— do you have a referral program customized for each of them? Remember no two fans are alike and will have different needs in order to refer you to their friends and associates.

— do you regularly update your fans on what’s going on in your business? If they don’t have current information, they won’t be able to “talk you up” to others.

— do you actively engage them by asking their advice in your business matters? People want to feel needed, and if they do they are more likely to step up and help you.

— do you remember their “specialness”? Birthdays, anniversaries, family names, recreation they love?

Your top 10 will produce high returns for you in terms if growing your business.

But you have to work for it.

Give and get.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 11.4.13 at 05:14 am by Roy Osing
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