Roy's Blog

June 10, 2024

How To Make A Choice: Swallow Or Spit?

How To Make A Choice: Swallow Or Spit?

We are In-The-Moment people.

We love to engage in anything that comes our way that gives us instant gratification.

We all love pleasurable moments.

Notwithstanding this love affair with spontaneity filled with NOW! pleasure, there can be painful unpleasant results.

Here’s a scenario that everyone in business has experienced…

▪️You’ve just put your strategic plan to bed after gruelling days of hard work and acrimonious debate.
▪️You’ve decided on a specific direction that you believe will satisfy your growth imperatives.
▪️You get an email from a colleague who has a proposition for you to consider. It’s positioned as an opportunity that will add top line revenue or produce amazing cost savings.
▪️You want to take advantage of new opportunities and so you decide to go for it (plus, you know this person and are confident they will only bring you “good stuff” to consider).
▪️You call a meeting with your team to discuss the matter and the resources that will have to be applied to assess the new idea’s potential.
▪️ You put other projects on hold since you don’t have sufficient resources to look at the potential new opportunity AND keep current projects on the move
▪️Since you’ve done this type of thing before, your team questions what the priorities are in the organization since they always seem to change when a new idea comes up.
▪️After a while, you observe little progress is being made on your strategic plan. Execution fades. Performance languishes.

What’s going on?

This is the spiral you experience when YUMMY presents itself—a new opportunity too good to pass up—and you decide to “Taste & Swallow” as opposed to “Taste & Spit”.

YUMMY is the over-the-transom work that begs chasing and distracts you from executing your strategy.

Successful strategies require focus and YUMMY is that temptation that wants to do exactly the opposite.

So be careful when you receive the invite to look at a too-good-to-be-true opportunity that isn’t contemplated in the strategic direction you’ve chosen.

Sure, on the odd occasion it might turn out to be worthwhile, but in my experience most of the time it’s a deadly waste (I’ve seen startups die because they chased YUMMY and forget their purpose.)

Taste and Swallow or Taste and Spit.

Be careful what you choose.

Cheers,
Roy
My 100 Podcast Shows that will make your business and your career incredibly successful.

My Podcast Show Audacious Moves to A BILLION will share the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Un-heard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

  • Posted 6.10.24 at 04:25 am by Roy Osing
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June 3, 2024

Why Being “The ONLY One” Will Make You Soar

Why Being “The ONLY One” Will Make You Soar.

In a world filled with conformity, being the sole practitioner of your craft can be a lonely but exhilarating journey.
Whether you’re an artist, entrepreneur, or a professional in a niche field, the experience of being The ONLY One who does what you do is both a challenge and an opportunity.

1. Embrace Your Uniqueness
Instead of feeling isolated, celebrate your uniqueness.
You possess an unmatched set of skills, perspectives, and experiences that set you apart from the crowd.

Your individuality is your greatest asset.

2. Pioneer New Paths
As The ONLY One, you have the freedom to explore new paths and push the boundaries of what’s possible.
Use this opportunity to innovate, experiment, and carve out your own niche.

3. Find Your Tribe
While you may be The ONLY One doing what you do in your immediate surroundings, there are others out there who share your passion and vision.
Seek out communities, online forums, and networking events where you can connect with like-minded individuals who understand and appreciate your journey.

4. Be Resilient
Being a trailblazer can be challenging, and setbacks are inevitable.
Stay resilient in the face of adversity, and remember that every obstacle is an opportunity for growth and learning.

5. Educate and Inspire
Use your unique position to educate and inspire others.
Share your knowledge, experiences, and insights through blogs, workshops, or mentoring programs.
Your journey can serve as a source of inspiration for others who are charting their own path.

6. Celebrate Your Successes
In a world that often measures success by comparison and popularity, it’s important to celebrate your own victories, no matter how small. Take pride in your accomplishments and recognize the value of your contributions.

7. Stay True to Yourself
As you navigate your journey as The ONLY One who does what you do, stay true to yourself and your vision.
Resist the pressure to conform or compromise your values, and trust in your own instincts and abilities.

Being The ONLY One who does what you do is not a limitation, but a unique opportunity to make a meaningful impact in the world. Embrace your individuality, embrace your journey, and embrace the endless possibilities that lie ahead.

Cheers,
Roy
My 100 Podcast Shows that will make your business and your career incredibly successful.

My Podcast Show Audacious Moves to A BILLION will share the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Un-heard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

  • Posted 6.3.24 at 05:03 am by Roy Osing
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May 27, 2024

Provocative Proven Ways To Build a Remarkable Brand

Provocative Proven Ways To Build a Remarkable Brand.

To get to a BILLION IN SALES demands a personal brand that cuts like a knife, attracts attention, is trusted, begets currency in the crowd and acts like a magnet to excite people to go on your journey with you.

I’ve written many branding articles that capture what worked for me in my career.

Check these 10 posts out and see how my “Audacious Branding Moves” can work for YOU!

▪️How to create a hypnotic brand that makes you standout.

▪️Why brands that don’t say how you’re different are useless.

▪️10 easy ways you can create an audacious personal brand.

▪️Why great brands are not made by the organization’s leaders.

▪️Why a winning personal brand is owned by someone special and different.

▪️How genuine personal branding can be used to market yourself to success.

▪️6 sure fire ways to build an exciting ‘do-it’ brand.

▪️How amazing personal brands can be made to last forever.

▪️How your new brand dream can either succeed or die.

▪️How your brand can be unmatched by others.

STOP! reading academic treatises on personal branding.

Do yourself a favor and study the Moves that have proven to work in the real messy, imperfect, uncertain, unpredictable, chaotic and random world that I was able to stickhandle through to A BILLION.

Cheers,
Roy
My 100 Podcast Shows that will take your business and your career to astronomical heights.

My Podcast Show Audacious Moves to A BILLION will share the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Un-heard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

  • Posted 5.27.24 at 05:45 am by Roy Osing
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May 20, 2024

Why I Need You To BE DiFFERENT

Need you

Why I Need You To BE DiFFERENT.

An excerpt from The Conversational Selling Podcast 
with brilliant Host Nancy Calabrese…

“I want you to be different. I want you to go out, be brave, be audacious, and choose to be different today, right now, in the moment, in some small way.

I want you to be uncomfortable. I want you to treat discomfort as your strategic ally. I want you to do it.

And tomorrow, I want you to do two things and be different. And the next day, I want you to do three things.

I want you to get this persona strand going for you because we need you to be different.

We don’t need you to conform. We don’t need you to comply with the rules.

Now, I’m not talking about being illegal. I’m saying step out, be creative, be innovative, and do things other people aren’t doing.

That’s the source of joy. That’s the source of economic opportunity. And we need you in business and organizations to be that way.

If you’re not the ONLY ONE who does what you do, Why should you be given the “plum” opportunities?” — Roy

Cheers and BE DiFFERENT.

My 100 Podcast Shows that will take your business and your career to astronomical heights.

My Podcast Show Audacious Moves to A BILLION will share the specific Moves I made to achieve jaw-dropping growth in an insanely competitive business.

”The Audacious Un-heard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

  • Posted 5.20.24 at 01:42 am by Roy Osing
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