June 17, 2024

How To Turn 5 Common Ways Into Unheard-of Ways

How To Turn 5 Common Ways Into Unheard-of Ways.

My theme is BE DiFFERENT or be dead.

If you’re not different in a way your customers CARE about, you won’t stand out from your competitors and you’re not likely to make it.

But if you’re caught in the web of doing stuff that everyone else does and buried in the common herd, there are ways to break out.

Check out these five Common Ways Transformations and watch for more in future posts…

Common Way #1: Use AI to create your content.

It’s becoming commonplace to create content—blog posts, reports, essays—using AI.

Ask “Write me a blog on BE DiFFERENT or be dead” and your friendly AI Bot will write you a blog post populated with common content it finds on the internet.

You, the writer, offer no originality at all if you simply transcribe and publish the AI output.

The Unheard-of Way is to morph the AI “narrative of the many” to your own “narrative of ONE” by leveraging the AI content with your own personal twist that satisfies the needs of your particular audience.

Of course you have to WORK to achieve your OWN narrative. You need to understand what your audience CRAVES and you must present content that stands out from what others do.

Common Way #2: Follow “Best Practices”.

It’s a common practice to “Gargle Google” and search for a solution that someone else has successfully employed to solve a problem you have.

Applying someone else’s solution to your circumstances and expecting a miraculous outcome is a non-starter. It rarely happens. It’s a lazy approach to innovation.

Find a Best Practice and copy it is the way most people approach problem solving.

The Unheard-of Way is to CREATE a unique solution that fits with YOUR exact purpose and at the same time helps you to achieve an advantage over your competitors.
Try alternative approaches until you discover one that is “the least imperfect” of the number of imperfect options available.

A “close enough” solution is all you’re looking for because finding a perfect solution to anything is an impossible task and while you’re trying to find it, you’re not DOING anything!

The Unheard-of Way: Find YOUR own “just about right” solution, EXECUTE it pristinely and achieve more success than the crowd around you who are copycats.

Common Way #3: Strive to be popular.

It’s commonplace that people seek to be popular, to be like others in the tribe they like.

Fitting in with the “cool crowd” occupies copious amounts of time and yet when you do fit in, you’re bland, mediocre, standard and average because you are like everyone else in the popular herd.

The Unheard-of Way is to look for different and disruptive themes to the popular narratives/themes/beliefs/approaches of the day.

Seek to be UNPOPULAR; NOT be seen as yet another member of some popular theme lacking any individual personality.

Common Way #4: Reduce prices to meet the competition.

Every business—yes EVERYone!—tends to cut prices in the face of relentless competitive pressure.

They believe that if they are not among the lowest price suppliers in the market they will surely lose.

The problem with this short sighted strategy is that low prices will NEVER build long term customer loyalty because as soon as you cut prices, your competitors follow suit and before you know it you are on a spiral to the bottom.

The Unheard-of Way is to deliver sufficient value and benefits to your customers they will be prepared to pay HIGHER prices, and your business becomes a VALUE play not a price play.

Common Way #5: Use CLAPTRAP to define your uniqueness.

Differentiation is the most critical issue in business today in my view.

Organizations struggle with declaring what makes them unique and generally use CLAPTRAP words like “better”, “best”, “Number One”, and “Leader” to establish their edge.

This approach doesn’t work. Everyone claims their “best” so using the expression is meaningless and has ZERO benefits.

The Unheard-of Way is to use The ONLY Statement to declare how you are DiFFerENt from everyone else.

“The ONLY Statement is a powerful reminder that in a world of “me-too” products and services, standing out is the key to thriving. By embracing ONLY differentiation and focusing on value, you can carve your own path to success.”

Common Ways are for the crowd who are content with being the same as everyone else.

Unheard-of Ways are for those who strive to be different; who want to distance themselves from others.

The world needs Unheard-of People.

If you’re tired of the coddling and crave more unfiltered takes, subscribe for weekly doses of uncomfortable truths.

Cheers,
Roy
My 100 Podcast Shows that will take your business and your career to astronomical heights.

My Podcast Show My Podcast Show Audacious Moves to A BILLION will share the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Unheard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 6.17.24 at 04:53 am by Roy Osing
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June 10, 2024

How To Make A Choice: Swallow Or Spit?

How To Make A Choice: Swallow Or Spit?

We are In-The-Moment people.

We love to engage in anything that comes our way that gives us instant gratification.

We all love pleasurable moments.

Notwithstanding this love affair with spontaneity filled with NOW! pleasure, there can be painful unpleasant results.

Here’s a scenario that everyone in business has experienced…

▪️You’ve just put your strategic plan to bed after gruelling days of hard work and acrimonious debate.
▪️You’ve decided on a specific direction that you believe will satisfy your growth imperatives.
▪️You get an email from a colleague who has a proposition for you to consider. It’s positioned as an opportunity that will add top line revenue or produce amazing cost savings.
▪️You want to take advantage of new opportunities and so you decide to go for it (plus, you know this person and are confident they will only bring you “good stuff” to consider).
▪️You call a meeting with your team to discuss the matter and the resources that will have to be applied to assess the new idea’s potential.
▪️ You put other projects on hold since you don’t have sufficient resources to look at the potential new opportunity AND keep current projects on the move
▪️Since you’ve done this type of thing before, your team questions what the priorities are in the organization since they always seem to change when a new idea comes up.
▪️After a while, you observe little progress is being made on your strategic plan. Execution fades. Performance languishes.

What’s going on?

This is the spiral you experience when YUMMY presents itself—a new opportunity too good to pass up—and you decide to “Taste & Swallow” as opposed to “Taste & Spit”.

YUMMY is the over-the-transom work that begs chasing and distracts you from executing your strategy.

Successful strategies require focus and YUMMY is that temptation that wants to do exactly the opposite.

So be careful when you receive the invite to look at a too-good-to-be-true opportunity that isn’t contemplated in the strategic direction you’ve chosen.

Sure, on the odd occasion it might turn out to be worthwhile, but in my experience most of the time it’s a deadly waste (I’ve seen startups die because they chased YUMMY and forget their purpose.)

Taste and Swallow or Taste and Spit.

Be careful what you choose.

Cheers,
Roy
My 100 Podcast Shows that will make your business and your career incredibly successful.

My Podcast Show Audacious Moves to A BILLION will share the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Un-heard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 6.10.24 at 04:25 am by Roy Osing
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June 3, 2024

Why Being “The ONLY One” Will Make You Soar

Why Being “The ONLY One” Will Make You Soar.

In a world filled with conformity, being the sole practitioner of your craft can be a lonely but exhilarating journey.
Whether you’re an artist, entrepreneur, or a professional in a niche field, the experience of being The ONLY One who does what you do is both a challenge and an opportunity.

1. Embrace Your Uniqueness
Instead of feeling isolated, celebrate your uniqueness.
You possess an unmatched set of skills, perspectives, and experiences that set you apart from the crowd.

Your individuality is your greatest asset.

2. Pioneer New Paths
As The ONLY One, you have the freedom to explore new paths and push the boundaries of what’s possible.
Use this opportunity to innovate, experiment, and carve out your own niche.

3. Find Your Tribe
While you may be The ONLY One doing what you do in your immediate surroundings, there are others out there who share your passion and vision.
Seek out communities, online forums, and networking events where you can connect with like-minded individuals who understand and appreciate your journey.

4. Be Resilient
Being a trailblazer can be challenging, and setbacks are inevitable.
Stay resilient in the face of adversity, and remember that every obstacle is an opportunity for growth and learning.

5. Educate and Inspire
Use your unique position to educate and inspire others.
Share your knowledge, experiences, and insights through blogs, workshops, or mentoring programs.
Your journey can serve as a source of inspiration for others who are charting their own path.

6. Celebrate Your Successes
In a world that often measures success by comparison and popularity, it’s important to celebrate your own victories, no matter how small. Take pride in your accomplishments and recognize the value of your contributions.

7. Stay True to Yourself
As you navigate your journey as The ONLY One who does what you do, stay true to yourself and your vision.
Resist the pressure to conform or compromise your values, and trust in your own instincts and abilities.

Being The ONLY One who does what you do is not a limitation, but a unique opportunity to make a meaningful impact in the world. Embrace your individuality, embrace your journey, and embrace the endless possibilities that lie ahead.

Cheers,
Roy
My 100 Podcast Shows that will make your business and your career incredibly successful.

My Podcast Show Audacious Moves to A BILLION will share the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Un-heard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 6.3.24 at 05:03 am by Roy Osing
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May 27, 2024

Provocative Proven Ways To Build a Remarkable Brand

Provocative Proven Ways To Build a Remarkable Brand.

To get to a BILLION IN SALES demands a personal brand that cuts like a knife, attracts attention, is trusted, begets currency in the crowd and acts like a magnet to excite people to go on your journey with you.

I’ve written many branding articles that capture what worked for me in my career.

Check these 10 posts out and see how my “Audacious Branding Moves” can work for YOU!

▪️How to create a hypnotic brand that makes you standout.

▪️Why brands that don’t say how you’re different are useless.

▪️10 easy ways you can create an audacious personal brand.

▪️Why great brands are not made by the organization’s leaders.

▪️Why a winning personal brand is owned by someone special and different.

▪️How genuine personal branding can be used to market yourself to success.

▪️6 sure fire ways to build an exciting ‘do-it’ brand.

▪️How amazing personal brands can be made to last forever.

▪️How your new brand dream can either succeed or die.

▪️How your brand can be unmatched by others.

STOP! reading academic treatises on personal branding.

Do yourself a favor and study the Moves that have proven to work in the real messy, imperfect, uncertain, unpredictable, chaotic and random world that I was able to stickhandle through to A BILLION.

Cheers,
Roy
My 100 Podcast Shows that will take your business and your career to astronomical heights.

My Podcast Show Audacious Moves to A BILLION will share the specific Moves I made to achieve jaw-dropping growth in an insanely competitive internet business.

”The Audacious Un-heard of Ways I Took a Startup to A BILLION IN SALES” is the latest in my BE DiFFERENT or be dead Book Series.

• Posted 5.27.24 at 05:45 am by Roy Osing
• Permalink