July 10, 2023

From Startup to a Billion Dollars in Sales: My Audacious and Unheard of Ways

My thanks to Stephen Halasnik fro The Entrepreneur MBA Podcast for hosting me on his show and allowing me to unpack my latest book.

These are the great notes he made from our session.

Building a billion-dollar business is the dream of most entrepreneurs. However, it requires vision, perseverance, and strategic decision-making. While it may seem daunting, numerous success stories prove entrepreneurs can build great companies that stand out from the pack and have billions in revenue. You can create a thriving business with the right mindset and approach.

This article explores essential strategies and principles that can guide aspiring entrepreneurs on their path to building a billion-dollar company.

5 Tips for Building a Billion-Dollar Business

Building a thriving company with excellent performance entails going the extra mile and doing what is unheard of. You must spend most of your time working on your business, not in your business, if you want to reach your business goals. Below are the key strategies to consider while wanting to build a billion-dollar business:

#1. Strategic Planning — Strategic planning is crucial in building a billion-dollar business by identifying the right market segments, developing innovative products or services, entering new markets, and staying ahead of the curve. Strategic planning is setting long-term goals and determining the best method to achieve them.
You must analyze the market to identify opportunities and threats, define a clear vision and mission, and outline strategies to gain a competitive advantage. Effective strategic planning enables you to make informed decisions, allocate resources efficiently, and adapt to changing market conditions.

#2. Differentiation — You should strive to create a unique selling proposition (USP) that sets your business apart from competitors. In other words, you should aim to offer something distinctive and valuable that customers cannot easily find elsewhere.
You can achieve this through various means, including innovative product design, superior quality, exceptional customer service, or a unique business model.
By differentiating your company, you can attract a loyal customer base, command higher prices, and establish a strong market position. Successful differentiation requires understanding customer needs, conducting market research, and continually innovating to stay ahead of competitors.Building a business

#3. Hire the Right Employees — The composition of your teammates goes a long way in affecting your bottom line. Hire passionate, dedicated people who genuinely care about the company and its customers.
Genuine employees are not merely motivated by a pay-check but by a deep sense of purpose and a desire to make a positive impact. Hiring team members whose vision aligns with your business is crucial because they bring enthusiasm, creativity, and a customer-centric mindset to the company.
They provide exceptional customer experiences, foster a positive company culture, and contribute to the overall success and growth of the company. A workforce of passionate individuals can also attract other talented individuals and create a positive reputation in the industry.

#4. Create a Unique Customer Experience — Creating a unique customer experience involves delivering exceptional service and exceeding customers’ expectations at every touchpoint. And this includes interactions before, during, and after the purchase.
Billion-dollar businesses understand the importance of building strong customer relationships and strive to provide personalized, seamless, and memorable experiences.
You can achieve this through various means, such as offering personalized recommendations, providing fast and efficient support, leveraging technology to streamline processes, and continuously improving the customer journey.
When you create a unique customer experience, your business can foster customer loyalty, generate positive word-of-mouth, and differentiate itself from competitors.

#5. Be Unique — You must strive to stand out from the crowd by offering something distinct and not easily replicable. Your uniqueness can stem from various aspects of the business, including its products, services, brand identity, culture, or business model. Billion-dollar businesses strive to bring innovation and originality to their industry, challenging traditional norms and delivering new value propositions.
By being unique, your company can attract attention, create a strong brand identity, capture market share, and achieve long-term success. However, it requires a deep understanding of the market, consumer preferences, and a willingness to take calculated risks to disrupt the status quo.

There you have it. Tune in and listen to the full show and learn about other practical and proven ways you can grow your business to unimaginable heights.

Cheers,
Roy
My 55+ Podcast Shows that will change your business and your life.

Check out my BE DiFFERENT or be dead Book Series

‘Audacious’ is my latest…

• Posted 7.10.23 at 06:26 am by Roy Osing
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July 7, 2023

How my audacious unheard-of ways will get you A BILLION IN SALES

CHECK OUT MY 7th BOOK!

The Audacious ‘Unheard-of Ways’ I Took a Startup to A BILLION IN SALES.

How on earth do you build an organization from the early stages to a billion dollars in annual sales?

Well, in this book I am going to give you the 100% No B.S. TRUTH, broken down, move by move, so you can do what I did yourself, because I’m a big believer of passing on the torch to fellow business people and entrepreneurs, and secondly, I believe in not wasting anyone’s time.

The truth is, I discovered that it’s not one thing, it’s a number of deliberate moves that position you and your company in harmony with one another to produce flawless performance results and I’m going to walk you through them step by step. You will learn quickly in a way that cuts through the CRAP and allows you to Get it Done with little trouble.

Check out my more recent podcast shows (the full list of 85+ podcast shows are here) where I break down my Audacious Ways for many audiences.

***NEW! “Special guest Roy Osing shares very thought-provoking and audacious ideas to help you differentiate yourself from your competition, so you can achieve your goals sooner rather than later and maybe even exceed what you thought possible. This is a must listen to interview.”, The Accountability Podcast

***NEW! Audacious Leadership is all about breaking away from the normal way leaders practice their art. In this ‘Biz Gone Social’ show we explore the Moves I made to successfully grow a startup to A BILLION IN SALES! — Biz Gone Social Podcast

***NEW! “Roy discusses the importance of breaking out of the “sameness” that businesses have accepted as the norm and standing out to be the ONLY ONE doing……(fill in the blank). We discuss practical ways to make that happen and touch on some of the points from Roy’s many books.”, Customer First Podcast

***NEW! “This week I was lucky enough to interview a very cool and articulate guy named Roy Osing. One of the highlights of Roy’s illustrious career was driving a company to a BILLION in annual sales. Roy documented his journey in a book - not the ordinary how-to textbook type - but based on what he did differently to actually grow a business to a billion in annual sales.
Let’s fly all the way to Vancouver and explore Roy Osing’s ocean of thoughts through his book ‘Be Different or Be Dead’!”,  The First Customer Podcast

***NEW! A Journey to A BILLION in Annual Sales. “Join me this week as I talk with Roy Osing, Author of “BE DiFFERENT or be dead,” about his journey to bring his company to $1 billion in annual sales. Roy and I talk about how he reached this milestone through learning on the run, “leadership by serving around” and building trust and consistency within his organization. Roy shares many tips that he has implemented throughout the years and encourages front line recognition and a strong culture to create a successful team.” The Positive Polarity Podcast

***NEW! From a Startup to a Billion Dollar Sales. “In this episode, host Michael Brooks dives deep into the world of business success with Roy Osing, a renowned business advisor with a remarkable journey. Roy takes us through the audacious strategies he employed to take a small data company and grow it into a billion dollar industry behemoth. If you’re an entrepreneur, business owner, or aspiring leader looking for practical, real-world strategies to scale your business, this episode is a goldmine of insights you can’t afford to miss!”. The Scaling Edge Podcast

This, my seventh book in the BE DiFFERENT or be dead Series, shows you how to do what I did to grow a company to a billion in sales and to give you confidence that if you follow my audacious and ‘unheard-of ways’ you will also not only grow your business to unimaginable levels, you will also have an unbelievable and incomparable career.

The essence of my work is based on what I learned from over three decades as a successful Entrepreneur, President, CEO and Business Leader.

I have found that consistent success comes from being unique and standing out from those around you, be it a hungry competitor looking to grow their share of the market at your expense, or another person coveting career opportunities identical to yours.

In this book you will learn how to find a way to carve out a unique position for yourself and/or your organization and stand out in the mob crowd and be The ONLY one that does what you do. In doing so, success follows you like a magnet with the riches you deserve.

On the inside of Audacious

My book lays out for you in simple how-to ways, the bold moves you need to take if you want to ‘kill it’ in business and have an amazing career with the financial rewards that go with it, no matter the stage of your business, career or company, including but not limited to:

▪️The organization’s business plan must be focussed on how to execute and must clearly define an unmatched competitive position.
▪️Customer Service must be memorable and designed to take the customer’s breath away.
▪️Leaders must be in the trenches with the frontline helping them execute.
▪️Your need to be hungry for a personally rewarding career while achieving the organization’s strategic imperatives as your end game, is imperative.
▪️Marketers must reject the masses and build stuff for the weirdos.
▪️’Un-Sales’ must be the norm and selling never the priority.

Thoughtful Remarks about Audacious

“BE DiFFERENT or be dead: The Audacious ‘Unheard-of Ways’ I Took a Startup to a Billion in Sales provides a roadmap for how to leverage Roy’s leadership methods to set a business up for success. 
Whether your business is a start-up, or amongst the Fortune 500, Roy’s audacity and expertise will help you drive innovation, build a customer-centric culture and fuel success within an increasingly competitive and dynamic landscape.”
      — Darren Entwistle, President and CEO TELUS Corp. Vancouver Canada

“In The Audacious ‘Unheard-of Ways’ I took a Startup to a Billion in Sales Roy provides pivotal marketing secrets and tips that enabled him to achieve his audacious goals, and to make you hungry to do the same.  Each one of his tips could be another book. Roy’s Audacious Book #7 will help you become different from the common breed.”
      — Frank Palmer, Chairman, Palmer Stamnes DDB, Vancouver Canada

“I’m a student of Roy’s work, but ‘Audacious and Unheard-of Ways’ is a superlative piece of ‘how-to’ work that goes beyond the limits of providing useful advice to businesses and career professionals; it surpassed my wildest expectations. If you choose only one book to read to make a difference in your life, choose this one - give it to someone in Marketing, your organization will thank you.”
      — Bradley Hale, Career Sales Entrepreneur, Toronto Canada

“Roy Osing revolutionized business with his concept and book, ’Be Different or Be Dead’. With this book, he turns textbook leadership on its head with creative, out-of-the-box solutions to the biggest problems in business: aligning strategy and execution, motivating employees, and selling in turbulent times.”
      — Rick Spence, Business Writer and Speaker, Editor PROFIT Magazine, Toronto Canada

“Roy’s strategic vision and unrelenting focus on delivering results is a clear and powerful roadmap for success, in business and beyond. BE DiFFERENT or be dead: The Audacious ‘Unheard-of Ways’ I Took a Startup to a Billion in Sales is a must-read for anyone looking to advance their career or business.”
      — Jill Schnarr, Chief Communications Officer, TELUS, Vancouver Canada

“In today’s fast moving business world, sage advice and wisdom can be hard to come by.  We are all so busy and distracted that we find ourselves trying to solve the same problems over and over, with varying degrees of success. Once in a while the opportunity comes along to experience deep learning from someone who has actually achieved what we are attempting to do. This book is your opportunity.”
      — Ron Cox, President Tailwind Consulting LLC, Tampa Florida

“This book is the best yet from Roy. He has kept true to the core principles set out in his first book BE DiFFERENT or be dead or Be Dead Your Business Survival Guide’ and his eBooks . Roy provides practical, invaluable insights and bold ways to leverage all functions of an organization to dazzle customers, truly stand out from and outperform the competition and produce amazing returns for an organization and its stakeholders. An amazing read with so many valuable lessons.”
      — Egon de Haas, Industry Executive, Global Government & Public Services, PricewaterhouseCoopers International Limited, Amsterdam The Netherlands

“Roy tells it like it is. No esoteric prose, just plain, practical advice that can be immediately implemented. You deserve to be a great leader, have a great career, sell as much as you can and Roy lays out the path how to achieve this and more. Now is the time to bring the unique you to the forefront and Roy’s new book can help you on that journey”.
      — John Golden, Chief Strategy & Marketing Officer, Pipelinersales Inc., Pacific Palisades California

“What I loved about the book is the absolute focus on the customer and the need to keep pace with their wants and desires during these unprecedented and turbulent times. Roy does an excellent job relating how customers are treated to growing a business.”
      — Nerio Vakil, President Total Business Solutions, Mumbai India

“Every concept Roy touches on in ‘Audacious Unheard-of Ways’ can be used in small business. This is about a personal journey to success. Roy teaches you not just how to focus but where to focus, how to cut the CRAP, that there is greater value in looking ahead then behind, and how to build respect and get results with your staff in his Bear Pit sessions. And the list goes on. If you are a small business owner and you really want to differentiate yourself to achieve better results Roy tells you how. Ask yourself, do you want to be DIFFERENT or be dead?”
      — Daniel Boisvert, A DiFFERENT Entrepreneur and Notary Public, Delta Canada

The ebook version was released Feb 1, 2022.

If you’re interested in more information please feel free to reach out to me.

Order your copy of ‘Audacious’ NOW at:

Amazon
Google Books
Barnes and Noble
Indigo.chapters.ca
Books-A-Million
Indie Bookstore
Bookshop.org

Cheers,
Roy
PS My 50+ Podcast Shows that will change your life.

• Posted 7.7.23 at 09:02 am by Roy Osing
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July 3, 2023

5 proven ways to achieve unbelievable growth in your business

5 proven ways to achieve unbelievable growth in your business.

What are the key things I did as the president of a fledgling internet company to grow it to A BILLION IN ANNUAL SALES?

I’ve often said that my BILLION dollar journey didn’t have a single silver bullet to explain our success, rather it was the combined impact of many small innovations that ‘lit fires’ in people and propelled them to achieve great results.

That said, however, there are 5 things we did that stand out in my mind as having a disproportionate effect on the superlative performance we delivered in a fast growing business with hungry competitors nipping at our heels.

#1. Differentiate. — Be the ONLY ones who do what you do.

Competition has never been more formidable.

Customers have never had so much power.

Technology has never changed so rapidly.

Yet competitive claims declared by organizations have never been so weak.

Using words like ‘better’, ‘best’, ‘number 1’ and ‘market leader’ to describe a business’s competitive advantage mean nothing to people. They’re organizational narcissism; expressions of who THEY think they are and nothing more.

And helium-filled statements like ‘We’re in business to save our planet.’ provide little reason as to why someone should do business with THAT organization and no one else.

Don’t be better, be the ONLY one.

#2. Simplify. — Make it easy for your customers to do business with you.

No one likes to transact with an organization that has complicated rules, policies and procedures. It’s just way too painful.

So, make ‘cleansing the inside’ of your organization a key priority.

Identify the policies and rules that make your organization say NO! when engaging with your customers, and either change them, make them customer friendly or eliminate them.

And evaluate the systems, processes and procedures in place to govern the customer transaction process. Determine if there are any that impair how the customer does business with you and reinvent them to enable customer engagement not control it.

If the ‘customer control police’ in your organization say a policy is effective in mitigating risk, treat it as a prime candidate for change.

#3. Execute first; plan second. — Spend 80% of your time executing and 20% planning.

There’s no return in trying to get a ‘perfect’ plan. It doesn’t exist.

And all the while you’re seeking perfection, you’re not DOING anything!

Get your plan ‘just about right’ and get on with executing it.

Learn as you go. Revise your plan based on results achieved.

Let execution be the measure of how effective your plan is, rather than some theoretical perspective of what ‘should’ work.

#4. Serve the frontline. — Be THE advocate for your frontline troops.

If execution is the prime strategic imperative for an organization, then serving those who are in execution channels is the prime directive.

If the frontline is enabled to serve customers, they will buy and your performance will skyrocket.

But if the frontline is restricted in any way, performance declines and growth becomes a paper gain only.

#5. Light fires. — Release the passion in your people.

What is audacious leadership?

It’s releasing the emotion in people.

Capturing their energy to execute the organization’s strategy flawlessly.

Convincing them that the journey is ‘right’.

Lighting their fire to have the energy to follow it.

And then watching the magic!

Cheers,
Roy
My 50+ Podcast Shows that will change your life.

Check out my BE DiFFERENT or be dead Book Series

‘Audacious’ is my latest…

• Posted 7.3.23 at 05:56 am by Roy Osing
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June 23, 2023

“Welcome to the Roy Osing Story” Podcast

Standing Out, Defining the Fox, & Being “The Only One”

EPISODE OVERVIEW:

“Have you heard the one about that guy who built a billion dollar company? You know, the one that talks about becoming “the only one”.

Watch or listen now to learn how you can differentiate yourself in business personally, and as an organization. And according to this man, that’s how you experience billion dollar success.

He’s going to walk us through his life story, explain the key elements of success that you and I can learn from and apply, and then he’s going to share with us the practical steps of how to take the next step in our own journey.

Today’s guest is a gentleman, an entrepreneur, and an expert at growing organizations. He helps people recognize their worth, and is a catalyst for growth in their lives.

He’s written seven books, led multiple organizations, and even though we don’t mention this in the show, he’s balanced it all and been married now for over 56 years!

Ladies & Gentlemen, welcome to the Roy Osing story!”

— David Pasqualone, Host, The Remarkable People Podcast

• Posted 6.23.23 at 06:54 am by Roy Osing
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