Be Different or be dead

October 5, 2015

Why great salespeople are amazing because they really don’t sell

Source: Unsplash

Why great salespeople are amazing because they really don’t sell.

Seriously.

Selling is generally what pisses people off!!

The sales person descends on the unsuspecting customer, plummeting them with noise and pressure to buy what they are flogging.

Most sales people exist in the moment; driven to achieve short term product unit sales and revenue targets.

This scene gets repeated over and over with the customer either getting beaten into buying or running for cover.

The role of sales must change to meet the challenges of new markets and changing customer values.

The new customer wants someone to trust in business (in a time where the reputation of organizations is generally declining).

They want good experiences.

They want their problems solved; their life enhanced.

Satisfying wants and desires can’t be done by ‘in your face’ selling.

It can only be achieved by serving.

Sales needs to change, and quickly.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 10.5.15 at 06:45 am by Roy Osing
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