Roy's Blog: January 2004
January 10, 2004
SUNRISE CAFÉ™

SUNRISE CAFÉ™
CONNECT. SHARE. DISCOVER.
A Fresh Start. New Faces. New Possibilities.
What better way to start your business day than connecting with people who share your passion for growth?
That’s why The Business Association created SUNRISE CAFÉ™, a relaxed morning gathering that brings TBA Members together to build relationships, exchange ideas and discover new opportunities.
No formal presentations. No sales pitches. No complicated agendas.
Just a welcoming environment where business relationships can develop naturally.
What’s it all about?
Simple.
SUNRISE CAFÉ™ brings together like-minded business leaders who are curious, ambitious and eager to discover what others are doing.
You might meet someone who opens a new door.
Someone whose experience helps you tackle a challenge.
Someone with a fresh perspective that changes your thinking.
Or someone who simply becomes a valuable addition to your business network.
You never know where your next opportunity will come from.
Get the inside scoop on TBA.
SUNRISE CAFÉ™ is also an opportunity to connect informally with TBA Board Members.
Discover what’s happening in the Association, hear about new ABOUND Services and upcoming events, and get a feel for where TBA is heading.
Got a question? An idea? Something you’d like to see TBA do?
We’re all ears.
No formal feedback sessions. Just easy access to the people helping shape YOUR Association.
Why SUNRISE CAFÉ™?
Because growing a business isn’t something you have to do alone.
Sometimes a new relationship, a shared experience or an unexpected introduction can make all the difference.
SUNRISE CAFÉ™ creates an informal setting where Members can expand their networks, strengthen relationships and discover new possibilities.
No pressure. No expectations. Just possibilities.
It’s another way TBA brings its Members together and helps create opportunities for business growth.
The Investment…
Included in your annual TBA Membership fee. No additional charge for participating.
Another valuable Member experience available ONLY through The Business Association.
Ready for a fresh start?
Join fellow TBA Members and Board Members at our next SUNRISE CAFÉ™.
Bring your curiosity. Bring your enthusiasm. Bring a colleague.
Make new connections. Get the inside scoop. Discover new possibilities.
SUNRISE CAFÉ™ — CONNECT. SHARE. DISCOVER.
Check The TBA Events page for the next SUNRISE CAFÉ™.
- Posted 1.10.04 at 06:00 am by Roy Osing
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January 9, 2004
THE BOOM 💥 AWARD™

THE BOOM 💥 AWARD
RECOGNIZE. CELEBRATE. INSPIRE.
Great Businesses Deserve More Than Applause.
At The Business Association, we believe extraordinary businesses deserve extraordinary recognition.
That’s why we created The BOOM 💥 AWARD™, a special recognition celebrating TBA Members who go beyond the ordinary to deliver exceptional value to their customers.
Not simply businesses that are successful.
Businesses that do things DiFFERENTLY to achieve success.
What makes a BOOM 💥 AWARD™ winner?
Winners are judged on the extent to which they LIVE TBA’s Values, which reflect the commitments embodied in our ONLY Statement™.
We recognize Members who demonstrate:
• UNMATCHED VALUE. They consistently deliver unique value that matters to their customers.
• BOLD INNOVATION. They challenge conventional thinking and discover different and creative ways to serve their customers.
• CUSTOMER OBSESSION. They demonstrate genuine caring and responsiveness, going beyond the norm to create “gasp-worthy” customer experiences.
• RESILIENCE. They take personal accountability and respond to unexpected challenges with creativity, determination and a powerful Plan B.
The BOOM 💥 AWARD™ isn’t about what a business SAYS it believes. It’s about how it ACTS.
Why The BOOM 💥 AWARD™?
Because recognition matters.
And celebrating extraordinary Members does more than acknowledge individual success.
It inspires other businesses to challenge the ordinary, raise their game and discover new opportunities to grow.
The BOOM 💥 AWARD™ brings TBA Members together to recognize achievements, celebrate success alongside their peers and share the inspiration that comes from doing business differently.
It’s another way TBA delivers on its purpose of providing proven solutions to help businesses grow.
Ready to make some noise?
The BOOM 💥 AWARD™ celebrates Members who LIVE TBA values.
Their achievements deserve recognition. Their stories deserve to be shared. Their example deserves to inspire others.
Extraordinary Members. Extraordinary Achievements. One BOOM! 💥
THE BOOM 💥 AWARD — RECOGNIZE. CELEBRATE. INSPIRE.
- Posted 1.9.04 at 06:00 am by Roy Osing
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January 8, 2004
YOUR VOICE. OUR TREAT.™

YOUR VOICE. OUR TREAT.™
Good Food. Great Company. Your Voice Matters.
We’re Buying Lunch. You’re Bringing the Conversation.
At The Business Association, we believe the best ideas don’t always come from meetings, surveys or formal feedback sessions.
Sometimes they happen over lunch.
That’s the thinking behind YOUR VOICE. OUR TREAT.™, another refreshing experience in TBA’s ABOUND portfolio of Member services.
What’s it all about?
Simple.
We invite TBA Members to join us for a relaxed lunch, enjoy good company and connect with fellow business leaders.
No presentations. No formal agenda. No pressure.
Just people getting together, sharing stories, enjoying a laugh and having a good conversation.
Of course, we’d love to hear what you think about TBA.
What’s working for you? What could we do differently? What new services or experiences would make your Membership even more valuable?
But we’re not asking you to arrive with a list of suggestions.
Come for the company. Share whatever’s on your mind.
Why are we doing this?
Because TBA belongs to its Members.
We want to build an Association that reflects what Members care about, helps them tackle real business challenges and delivers proven solutions to help their businesses grow.
And we believe listening should be as natural as getting together with friends.
Your experiences matter. Your ideas matter. YOU matter.
What’s the investment?
Lunch is on us 😊 .
It’s another way TBA recognizes and appreciates its Members.
Ready to join us?
When the next YOUR VOICE. OUR TREAT.™ lunch comes around, we’d love to have you at the table.
Bring yourself. Bring your stories. Bring an idea if you’ve got one.
We’ll bring the lunch. You bring the conversation.
YOUR VOICE. OUR TREAT.™
Good Food. Great Company. Your Voice Matters.
Want more information?
Contact Roy at roy.osing@gmail.com
Call or Text 604-290-5549
- Posted 1.8.04 at 06:00 am by Roy Osing
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January 7, 2004
REFRESH™

REFRESH™
Fresh thinking. Practical help. Your TBA update.
The ONLY Members’ newsletter that turns the business issue of the week into a practical growth move—and connects you with TBA’s ABOUND help to make it happen.
We’ve completely reinvented REFRESH™ around you and the challenges you face.
Every week, we scan business conversations and social discussion, uncover an issue that matters to Members, and bring you TBA’s different take.
Then we help you act.
YOUR NEXT GROWTH MOVE.
Conventional wisdom gets plenty of airtime.
We question it.
We get underneath the week’s issue.
What does it mean for your customers? Your people? Your growth?
And what can you DO about it?
Each issue gives you a practical move.
A question to put to your team. A customer frustration to investigate. A Dumb Rule to kill. A decision to get on with.
Then we connect you with the ABOUND service best equipped to help you carry it through—The Osing Conversation™, ONLYFRAME™, PUSH™ and more.
Fresh thinking becomes useful when you put it to work.
MORE WAYS TO MOVE.
Your TBA membership opens doors to learning, conversations, connections and recognition.
REFRESH™ helps you walk through them.
Across successive issues, we bring the entire ABOUND portfolio to life: Growth Jolt™, The Fast & Furious™ Podcast, The Business Growth Clinic™, Sunrise Café™, Member Connections™ and more.
Discover what’s available. See how it can help. Get involved.
KNOW WHAT’S COMING.
We feature selected upcoming events, explain why you should attend and give you the details to participate.
A link to the full Events Calendar keeps the rest within reach.
BUILT TO HELP YOU MOVE.
REFRESH™ brings a current business challenge, a different perspective, practical action and TBA support together in one weekly read.
Open it. Take something useful. Make your next move.
Make REFRESH™ your Monday morning growth lift.
Don’t miss it—and pass it on to friends and colleagues who could use a lift, too.
- Posted 1.7.04 at 06:00 pm by Roy Osing
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