Be Different or be dead

July 30, 2012

5 excellent business lessons you can learn from a rock star

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5 excellent business lessons you can learn from a rock star.

Everyone loves a rock star.

Here are 5 lessons we can learn from these icons to make your business remarkable.

1. Play what your fans want to hear. Regardless of whether you like the song or the fact you have played it a million times. Give ‘em what they want — be relevant. Remember it’s about them not you.

It’s not about what you want to play, it’s about what they want to hear.

2. Go over the top on occasion. Do something outlandish. What’s your answer to bustin’ a guitar during a concert? Never be predictable and boring.

Spice up your life every once in a while. Keep your fans guessing what you will do next.

3. Rev people up. Get ‘em screaming over you. You’re in the feelings generation business. What feelings do you want your fans to experience what they do business with you?

4. Get ‘em talking about you. Engaging with other fans to spread your word. Traditional marketing is out; engaging your fans to talk you up to others is the most effective way to enhance your popularity.

If you can’t get viral you won’t go anywhere.

5. Give your fans special attention. The Grateful Dead provided the best deals and the best seats ONLY to their best fans.

What are you doing to treat your top customers the same way?

Think about your business as a rock concert where you as the performer tries to blow the minds of your fans.

Study what the great rockers do.

Apply what you learn.

Rock on!

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 7.30.12 at 10:36 am by Roy Osing
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July 23, 2012

2 audacious examples of businesses that go against the flow

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2 audacious examples of businesses that go against the flow.

An effective business plan attempts to find a way to make the organization standout from their competition.

An unusual and rarely used strategy that achieves this distinctiveness objective is based on the notion of contrarianism, doing something that is so outrageously different from everyone else that people are curious to check the organization out.

Here are two examples of organizations who are not only outlandish according to most standards but are also memorable to the people they are speaking to.

And they attract curiosity and conversations.

▪️ The Hans Brinker Hotel in Amsterdam .

From their website:

“Welcome to the Hans Brinker: quite honestly not the best, but definitely the most memorable hostel in Amsterdam. At the Hans Brinker Hostel you get what you pay for. And because you don’t pay much you won’t get any of the following things: a swimming pool, room service, honeymoon-suites, a gym, tiny bottles of shampoo, a spa-bath or bellboys in silly hats.

You will simply get a basic room in the centre of Amsterdam that is worth every penny.
We offer single, twin and dorm rooms, which fit up to 8 persons. We serve breakfast (for free), lunch and dinner (for money). In Amsterdam, after having drinks in our hostel bar, the shortest route to oblivion leads right to our basement.”

“We can go up, we can go down, but we’ll never be average”

A brutally honest claim of who they are and what people can expect. Brilliant. Different. Contrarian.

▪️ The Heart Attack Grill in Las Vegas.
Founded in 2005, the Heart Attack Grill positions itself as a Hospital Theme Restaurant.

The most popular item on the menu is a “Quadruple Bypass Burger” worth 8,000 calories. People over 350 lbs. (and you have to be weighed to confirm your weight) eat for free.

Waitresses (“nurses”) take orders (“prescriptions”) from the customers (“patients”).

“Jon Basso gets 5 stars for having a gimmick, nerve, and marketing skills. He doesn’t pretend to have a great restaurant. In fact, he doesn’t care if you like it or not, as long as people are curious enough to come and pay to eat.” — about.com Review

Again, in-your-face. Contrarian. Over the top. Check this for a more in-depth review of the place.

Two good examples of businesses wanting to step out and take a chance to be unique by going against the flow of well established business and societal principles.

I applaud the spirit of leaders who are willing to take this type of risk in the face of the obvious criticism and cynicism that crashes down on them from such moves.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 7.23.12 at 10:15 am by Roy Osing
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July 9, 2012

15 lessons you can learn from Lady Gaga

Here’s a quick overview of one of my discoveries on iBooks. It’s called “What you can learn from Lady Gaga” by The Editors of New Word City.

Lady Gaga was born Stefani Joanne Angelina Germanotta on March 28, 1986, in New York.

Who is she? She’s an inspiration to business if we listen.

Check out these lessons:

1. Focus is crucial to success.

2. Stay humble and focused on the work, not your ego.

3. Find your heroes and determine how they inspire you.

4. Find a mentor that you can learn from. Find someone you admire and ask them (with humility, charm, and warmth) for their input and help.

5. Be a sponge. Gaga inhaled the history of her world. Take concrete steps to learn everything you can about the history, idiosyncrasies, and influences in your chosen field.

6. Celebrate collaboration. Find your collaborators and nurture the relationships.

7. Find your fans. Lady Gaga knew she appealed to the lucrative gay market, and she assiduously courted it. Define, charm, and cultivate your first-users and core customers.

8. Be disciplined and discreet. Gaga tightly controls her image and guards her private life. Avoid oversharing and remember: there is no such thing as privacy on the Internet.

9. Mess with success. Gaga revised her sold-out show until it was up to her standards. Can your latest project use a boost, a tweak, that extra oomph?

10.Open up to inspiration. Inspiration keeps you fresh, feeds you ideas, energizes you, and nurtures your soul.

11. Surround yourself with talent. Don’t be afraid of being overshadowed - in fact, that should be your goal.

12. Take risks. Leadership is about being bold (not to be confused with reckless), breaking the mould, and knowing when a risk is worth taking.

13. Form an emotional bond with your customers. Define your emotional connection to your customers and actively work to deepen it.

14. Master social media to engage with your Fans.

15. Know what you want. Remind yourself everyday of what you want to accomplish - and what you need to do to get there.

Post this checklist on your wall.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 7.9.12 at 10:50 am by Roy Osing
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July 2, 2012

8 essential things to know to be original and authentic

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Want to be original in your business plan instead of a tired old copycat?

Here are some things you can do to begin your quest.

▪️ Choose weird customers to serve. Likely they will force you out of your comfort zone to try something outrageous.

▪️ Play the packaging game rather than sell individual products and services like everyone else. Add value elements to your basic product or service. Broaden your value proposition to reflect the more holistic desires of your customers.

▪️ Observe your competitors and go in the opposite direction. Masters of originality love to buck a trend — any trend — and break away with a surprising tactic.

▪️ Change the performance expectations of your marketing organization to focus on marketing solutions that create memorable experiences for customers. Shift away from a product emphasis and technology that drives them.

▪️ Find people who are naturals at serving others. This will enable better and faster execution of your strategy allowing you to out-hustle others in your markets and brand you as an amazing go to market player.

▪️ Recruit your top 10 customers to form your a Fan Advocate Panel. Engage with them every month. Ask them what their unsatisfied wants and desires are. Do whatever they say.

▪️ Look at what value you provide to your customers but don’t charge for. Could be training or free testing of new stuff. Define what you do. Brand it. Proactively market it.

▪️ Try stuff and fail actively. The only way to learn. It’s a mistake NOT to make mistakes. The more you try things the more likely you will be to land on something original and mind-blowing.

Cheers,
Roy
Check out my BE DiFFERENT or be dead Book Series

• Posted 7.2.12 at 10:40 am by Roy Osing
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