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November 27, 2021

5 surprising reasons product packaging can be a competitive advantage for your business

5 surprising reasons product packaging can be a competitive advantage for your business.

There’s more to product packaging than meets the eye. It plays a huge role in influencing customer decisions more than you might imagine. Packaging communicates lots of things. For example, ingredients, company values, what all the product can do, how to use it, etc.

Many marketing experts go so far as to say that packaging is just as important as the actual product itself. It’s integral to overall marketing and brand communication.

In this post, we look at ways in which smart and flexible product packaging can give you a competitive edge over others.

#1. Packaging encourages informed buying decisions

Whether browsing through the market isles or a website catalog, it’s likely that a first-time consumer would have little to no information about what your product has to offer. Especially in the case of offline shopping, customers have no time to do research.

They will count on the packaging to know what the product is all about. Based on the information supplied on the package, they will arrive at a buying decision.

Always make sure that your packaging includes the following information:

● List of ingredients
● Usage instructions
● Nutrition information
● Product benefits
● Product description
● Company name, logo, and contact information
● Any disclaimers and/or warnings

Make sure that the font and colors are concise, scannable, and quick to understand. All the necessary information should be easily accessible to encourage buying decisions. Things like how the product will help and why it’s the best should all be very clear.

#2. Packaging with colour can sway consumer purchase habits

If you understand colour theory and the psychology of colors, you’ll know that the human brain reacts differently to different colors. That’s why picking the right color for product packaging parlays nicely into using human psychology to secure a competitive advantage.

For example, white colors generally translate to simplicity, panache, sophistication, purity, and safety. At the same time, using too many colors generally signifies a lack of sophistication. Brighter colors like pink and red are mostly used in kids’ products.

Other shades like blue can convey different meanings. A lighter blue is associated with playfulness while darker tones like navy blue carry professional meaning. Blue and Green are the most used colors in packaging worldwide. However, it doesn’t make them automatically right for your brand.

So, study the nature of your product, target demographics, and accordingly pick the right color scheme.

#3. Packaging differentiates your brand from others

For any type of product, there are thousands of contenders vying for customer attention on a typical market aisle. With such tough competition, it’s generally the packaging that grabs customer attention. To make sure a customer reaches for your product, your packaging and color scheme must be unique. It must stand out from your competitors.

For instance, Cannon Blast, one of the recent products by Captain Morgan, comes in a rather quirky packaging. The battle is shaped like a cannonball. Not only is the design relevant to the product, but it’s also unique and eye-catching.

#4. Packaging indicates product quality

The quality of the packaging is a direct indicator of product quality. This is particularly true for food-related products. Therefore, unique packaging is not only a way to differentiate yourself, it’s also a way to communicate value.

You’re telling customers how much thought and consideration you’ve put. It shows you to take your products seriously. In a nutshell, quality packaging doesn’t just protect the product, it protects the brand as well.

#5. Packaging is an opportunity for promotion

Packaging is just another avenue for you to express yourself and promote your company. By using typography, color schemes, taglines, logo, and mascot; you can strengthen your branding game.

A brand name has stronger recall value and uniformity. It’s important that what you promote/advertise and the design are one and the same. Also, while uniformity and consistency are important, adjusting the color schemes is a great way to keep up with changing trends.

Experimenting with packaging and advertising is a great way to see if sales go up or down. It can also be a great opportunity for offering product promotions like BOGO—buy one get one free—offers.

Product packaging is one of the most underrated and powerful marketing tools for brands. It can do a lot more than you asked for. So, be sure to invest a lot of time in your brand packaging.

— Alice MacKenzie is a content writer and publisher at SigmaQ which provides packaging and displays to create memorable experiences with your brand. She writes on different categories based on packaging by providing a variety of tips and solutions for their business. Her mission is to create sustainable solutions for lasting business that empower the packaging industry.

• Posted 11.27.21 at 06:43 am by Roy Osing
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