Be Different or be dead

September 21, 2019

How to use colours to make your branding amazing

Psychology of colour in branding is more than just a sentence explanation of mere representation of each of the colours.

It is a fact the specific colours can create a powerful impact on the choices  made by the consumers.

As per a report published by WebpageFX, consumers make judgments subconsciously about a site within 90 seconds of its viewing. Between 62% to 90% of the judgment is made solely based on colours.

Colours transform the perception of the brands

So, there is always a reason why the topmost brands choose a colour scheme, publish certain guidelines related to brands and work hard for making sure that their designs remain consistent across all their channels of communication. As per Kissmetrics, colours increase the prospects of recognition of a brand by 80%. Well, that’s a huge figure!

The colour theory

All the shades of red, green and blue are considered as the primary colours and violet, yellow and orange are the secondary colours. The tertiary colours include all the mixed shades of these colours.

How do colours help in brand building?

The smallest change in colours impact the buying habits of the consumers and their desire to purchase a particular product.

Colours such as red denote energy, excitement, courage, passion and attention. It is used in industries like Food, Sports, Entertainment and children products whereas orange denotes independence, optimism, adventure, creativity and fun. It is used in industries like entertainment and transportation. According to various sources, as high as 85% of consumers say that colour is the main factor while selecting a product.

Colours play an important role in how people interpret the brands. They have the power to influence the emotions of your consumers.

And most importantly, you can skyrocket your conversion rates by carefully integrating the colour psychology.

— Geet Bagrodia is the owner and founder of Vowels Advertising Agency which has offices in Jaipur, Dubai and Melbourne. A designer by profession, Geet has played a critical role in building over 200 brands in the city from scratch. He and his team are actively involved in redefining brands across the globe. Having been in the industry for over 6 years, he has gained deep insights within the entire branding spectrum.

• Posted 9.21.19 at 05:51 am by Roy Osing
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