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June 28, 2019

How Instagram can be used to gain an advantage over your competition

How Instagram can be used to gain an advantage over your competition.

With so many people becoming a part of the massive social media revolution, Instagram has become one of the biggest platforms available. In fact, Instagram is now the second biggest social media platform, with around 800 million active monthly users. It comes after Facebook,  which has about 2.07 billion active users worldwide.
This is why many users, especially entrepreneurs, are taking advantage of these platforms to reach out to potential clients.

Why Instagram?

Facebook might have more than twice the number of users that Instagram has, but these two have their differences in terms of reach and form of promotions, making it necessary for most businesses to use both to improve their online presence and have an edge against the competition.

What makes Instagram a must-have for some businesses is that its mobile-centric photo sharing capabilities makes it a favorite for people in terms of capturing moments to share with and captivate audiences.
So, compared to Facebook, Instagram is a better choice when it comes to promoting your brand.

Getting started with Instagram for business

If you are one of the many business owners and entrepreneurs who have decided to go on Instagram and reach more consumers, here are nine things that you need to work on to promote your business online:

Fill out your bio strategically

Let the people of Instagram know who you are and what you do. Creating a credible identity on Instagram is a necessity. This way people will understand what you brand is about and if you are something that can be a part of their interests.
At the same time, you need to incorporate keywords that will help search engines know what your business is for.

Find, follow, and interact with your ideal customers

Instagram is not just about gaining as many followers as you can. It’s also a good tool to understand how you can better cater to your potential clients. Instagram is a great platform for businesses to have a better understanding of the people who can potentially become a part of their clientele.

Think about your product

How can you better promote your brand and your product on social media? It’s not just about words or numbers. Instagram has proven time and again how powerful photos can be when it comes to gaining a large number of followers, and more importantly enticing people to purchase products as shown on the photos shared by your brand.

Expand your reach with #hashtags

Hashtags have become a very important part on the online world. Think of it as the best bots out there. It has helped people find more interesting items in relation to a certain topic they are using to search and promote with.
If you are looking for the best way to reach more potential clients, hashtags should always be a part of your posts.

Build anticipation and offer exclusivity

There is a certain charm when it comes creating suspense and anticipation. Many people like having their curiosity piqued. Some brands that market online tend to take advantage of this by sharing a number of posts that entice other users to click on their post and learn more about their company.
Some brands, on the other hand, run competitions and quizzes and give out their product as prizes to the winners.

Think strategically about your posts

For your posts to be more effective and be able to reach more clients, you have to identify a specific strategy. It’s ideal to schedule regular posts and that you maintain a common theme throughout all your posts and these posts should promote your brand.
Riding the waves of viral videos or photos from famous people can also help you get more followers.

Coordinate with social media campaigns

There are various social media campaigns that can give you inspiration on how to get more followers. Many social media influencers and brands make use of Instagram’s live video feature to interact with clients and get more people to follow their page.
With a bright idea in place, these social media campaigns can help you go trending and become the talk of the media.

Announce new hires, promote your culture

If you want people to get more involved in your company, let them know as much as you can share with them. Let the public understand what type of environment your company has and who are the people behind your brand.
If you onboarded new people, share it with your followers and let them see what your brand is all about.

Showcase your customers and service

To make the most of social media, it’s not always just about your brand. Sometimes to be more inclusive and to create better connections with your customers, it’s ideal that you share the limelight with them, too.
Get your customers involved with your brand and share with your followers who your customers are. You have a famous person as one of your customers? Snap a photo of them with your product and share that with the people.

Instagram can definitely give you a better online presence. If you are new to this social media platform, these nine things can definitely help you promote your brand and reach more people who can turn into your own followers and clients.

— Marquis Matson is a writer, social media manager and SEO content marketer.  She currently lives on the coast of Ecuador, working remotely as a freelancer. Her primary focus is on building online visibility of new, up and coming brand, particularly brands that promote health and wellness. She lives a nomadic lifestyle, though is originally from California.

• Posted 6.28.19 at 04:08 am by Roy Osing
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